News
Report: Advertisers Wise to Tune into Social TV 27 Mar, 2013
By: Doug McPherson
STAMFORD, Conn. – A new report from research and consulting firm Gartner Inc. suggests that...more >>
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Response Expo Delivers Something for Everyone Next Week in San Diego 27 Mar, 2013
By: Doug McPherson
SANTA ANA, Calif. – Aside from its renowned networking, top-line educational sessions and...more >>
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News Corner March 20, 2013 20 Mar, 2013
By: Doug McPherson
News Corner March 20, 2013
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Forrester Forecasts 13 Percent Gain in Online Sales 20 Mar, 2013
By: Doug McPherson
CAMBRIDGE, Mass. - Forrester’s new forecast for 2013 says E-commerce sales in the U.S. are likely...more >>
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Deal Extends Addressable TV to 60 Million 20 Mar, 2013
By: Doug McPherson
NEW ORLEANS – Addressable TV company Invidi has a new deal that will bring the number of TV homes...more >>
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Verizon Seeks to Shake Up Fees for TV Channels 20 Mar, 2013
By: Doug McPherson
NEW YORK – Verizon Communications wants to tie the fees it pays to carry TV channels to how many...more >>
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FTC: In Making Disclosures, Size Doesn’t Matter 20 Mar, 2013
By: Doug McPherson
WASHINGTON – Ads on social media or mobile phones must provide clear disclosures and follow the...more >>
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DMA Takes DC by Storm 20 Mar, 2013
By: Doug McPherson
WASHINGTON – The Direct Marketing Association (DMA) took Washington by storm last week with its...more >>
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News Corner March 13, 2013 13 Mar, 2013
By: Doug McPherson
News Corner March 13, 2013
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Survey: Accountability Top Concern for Senior Marketers 13 Mar, 2013
By: Doug McPherson
NEW YORK – What’s keeping senior marketers up at night in 2013? “Accountability,” says a...more >>
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