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Doug McPherson


News
AOL Unveils Ad Formats to Foil Ad Blocking   11 Jan, 2017
By: Doug McPherson

NEW YORK – AOL is launching an initiative called BrandBuilder that includes two new types of ads...more >>

News
Hulu’s Live TV Expected to Be Less Than $40; CBS Now on Board    11 Jan, 2017
By: Doug McPherson

LOS ANGELES – Hulu’s 2017 is off to a newsy start: it’s signed up CBS Corp., which includes...more >>

News
Broadband Carriers, Ad Groups to FCC: Lose the Privacy Rules   11 Jan, 2017
By: Doug McPherson

WASHINGTON – A cluster of trade groups representing telecom companies, wireless carriers, tech...more >>

News
News Corner January 4, 2017   4 Jan, 2017
By: Doug McPherson

News bites from Verizon, Visa, MasterCard, and more.

News
Amazon Increased Holiday TV Ad Spend by 76 Percent   4 Jan, 2017
By: Doug McPherson

SEATTLE – Amazon increased spending in linear TV ads by 76 percent and digital by 224 percent –...more >>

News
Report: Native Ad Problem Bad But Solvable   4 Jan, 2017
By: Doug McPherson

NEW YORK – A new study says when consumers can’t tell that an ad’s an ad, it’s bad for...more >>

News
78% of Consumers Buy Within a Day After Starting Mobile Research   4 Jan, 2017
By: Doug McPherson

NEW YORK – A new study has found that once consumers start researching products on their...more >>

News
IAB: Marketers Spend $17.6 Billion on Digital Ads in 3Q 2016   4 Jan, 2017
By: Doug McPherson

NEW YORK – Marketers spent a record-breaking $17.6 billion on digital advertising in the third...more >>

News
70% of U.S. TV Nets Lost Traditional Pay-TV Subscribers   4 Jan, 2017
By: Doug McPherson

NEW YORK – A new report says a full 70 percent of U.S. TV networks lost traditional pay-TV...more >>

Article
Sports & Fitness Market: The Pulse of Fitness   1 Jan, 2017
By: Doug McPherson

View this article as a trip to the gym — a visit to the various areas of the fitness market....more >>



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