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Doug McPherson


News
TV Ad Spend Slips in September as Overall Q3 Ratings Sink    26 Oct, 2016
By: Doug McPherson

NEW YORK – National TV ad spending fell to an index of 163 in September, down from 175 in August,...more >>

News
Industry Reaction to AT&T’s Reported Time Warner Acquisition Varies   26 Oct, 2016
By: Doug McPherson

NEW YORK – The ripples of reaction to AT&T acquiring Time Warner continue throughout the...more >>

News
News Corner October 19, 2016   19 Oct, 2016
By: Doug McPherson

News bites from comScore, Digital Advertising Alliance, and more.

News
Obama Administration: Text-Spam Law Is Constitutional   19 Oct, 2016
By: Doug McPherson

WASHINGTON – Earlier this year, a consumer accused Facebook of violating the Telephone Consumer...more >>

News
Ad Industry Slams FCC’s ‘Counterproductive’ Privacy Proposal   19 Oct, 2016
By: Doug McPherson

WASHINGTON – Several ad trade groups are slamming the Federal Communications Commission’s (FCC)...more >>

News
Democratic Senators: FCC’s BDS Proposal May Stymie Competition   19 Oct, 2016
By: Doug McPherson

WASHINGTON – A group of five Democratic senators say the Federal Communications Commission’s...more >>

News
As Internet Usage Slows, Digital Ad Strategy May Need Tweaks   19 Oct, 2016
By: Doug McPherson

NEW YORK – During second-quarter 2016, growth in minutes spent on the internet in the U.S. slowed...more >>

News
Magna Global: U.S. Ad Spend Growing at Best Pace in Six Years; 6.5% Leap Predicted   19 Oct, 2016
By: Doug McPherson

NEW YORK – Magna Global, Interpublic’s research arm, is predicting the largest increase in...more >>

News
News Corner October 12, 2016   12 Oct, 2016
By: Doug McPherson

News bites from R2C Group, Hawthorne Direct, and more.

News
Facebook Launches ‘Marketplace’ to Bring Buyers and Sellers Together   12 Oct, 2016
By: Doug McPherson

MENLO PARK, Calif. – Facebook is launching Marketplace, its own online mobile app and venue for...more >>



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