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Doug McPherson


News
Twitter’s Revenue, Audience, and Stock Sagging   15 Feb, 2017
By: Doug McPherson

SAN FRANCISCO – Twitter missed analysts’ projections of fourth-quarter earnings and saw a...more >>

News
Ad Review Board: Comcast Broadband Ads Are ‘Problematic’    15 Feb, 2017
By: Doug McPherson

NEW YORK – The National Advertising Review Board (NARB), a leading industry watchdog, told...more >>

News
Viacom to Put ‘Full Power’ Behind ‘Flagship’ Networks   15 Feb, 2017
By: Doug McPherson

NEW YORK – Viacom has unveiled a plan to put a laser-like focus on six “flagship” networks...more >>

News
News Corner February 8, 2017   8 Feb, 2017
By: Doug McPherson

News bites from a2b Fulfillment, the Association of National Advertisers, and more.

News
Consumers Can Text for Discounts in Pfizer’s Latest Viagra TV Ad    8 Feb, 2017
By: Doug McPherson

NEW YORK – Pfizer’s new TV commercial for its erectile dysfunction drug Viagra lets viewers...more >>

News
Report: Cord-Cutters Double Since 2013; Costs are the Culprit   8 Feb, 2017
By: Doug McPherson

CAMBRIDGE, Mass. – Forrester Research reports that the number of pay-TV cord cutters has doubled...more >>

News
Report: Local TV Ads to Rise 16% by 2020; Mobile Video to Jump 250% by 2021   8 Feb, 2017
By: Doug McPherson

CHANTILLY, Va. – BIA/Kelsey reports that after a 2017 dip from 2016’s $21.9 billion, local TV...more >>

News
Ohlhausen: FTC to Focus on ‘Concrete’ Harms and Fraud   8 Feb, 2017
By: Doug McPherson

ATLANTA – Acting Federal Trade Commission (FTC) Chair Maureen Ohlhausen says the commission will...more >>

News
Performance Marketers Get Super Bowl Playing Time    8 Feb, 2017
By: Doug McPherson

CARLSBAD, Calif. – The advertising sales numbers for Super Bowl LI are in: $432.4 million came...more >>

Article
Field Reports — February 2017   1 Feb, 2017
By: Doug McPherson

February 2017 Field Reports — News and notes from around the performance-based marketing industry.



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