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Doug McPherson


News
DMA, Others Respond to FTC-Amazon Suit   16 Jul, 2014
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) hit Amazon with a lawsuit last week, accusing it...more >>

News
News Corner July 9, 2014   9 Jul, 2014
By: Doug McPherson

News bites from Havas Edge, International Commercial Television Inc. and more.

News
Retailers Have Room Grow Online Sales   9 Jul, 2014
By: Doug McPherson

NEW YORK – Even though most retailers have built strong E-commerce efforts, a new report from...more >>

News
IPTV Subscriptions Hit 100 Million   9 Jul, 2014
By: Doug McPherson

LONDON – Internet-protocol TV (IPTV) subscriptions total 100 million TV subscribers as of...more >>

News
Brands Now Measuring Social Content Effectiveness   9 Jul, 2014
By: Doug McPherson

NEW YORK – A new study by Ipsos OTX for the Association of National Advertisers (ANA) says 80...more >>

News
U.S. Ad Spending Sees Largest Spike in Decade   9 Jul, 2014
By: Doug McPherson

NEW YORK – Total media ad spending in the United States this year will rise 5.3 percent to reach...more >>

News
Privacy Group Wants FTC to Investigate Facebook’s Social Experiment    9 Jul, 2014
By: Doug McPherson

WASHINGTON – The Electronic Privacy Information Center (EPIC), a privacy watchdog group, has...more >>

News
News Corner July 2, 2014   2 Jul, 2014
By: Doug McPherson

News bites from Atomic Direct, Kantar Media and more.

News
DAA Unveils Plans for Mobile Privacy Apps   2 Jul, 2014
By: Doug McPherson

NEW YORK – The Digital Advertising Alliance (DAA) will unveil two new apps later this year that...more >>

News
DMA Gains Headway to Close ECPA Loophole    2 Jul, 2014
By: Doug McPherson

NEW YORK – The Direct Marketing Association (DMA) is reporting that its efforts to reform the...more >>




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