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Doug McPherson


News
FCC: TV Ad Sales Agreements in Jeopardy    12 Mar, 2014
By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) will vote on new rules that would...more >>

News
FTC Unveils Agenda for 2014   12 Mar, 2014
By: Doug McPherson

WASHINGTON – Federal Trade Commission (FTC) Chairwoman Edith Ramirez unveiled five areas the...more >>

News
News Corner March 5, 2014   5 Mar, 2014
By: Doug McPherson

News bites from Dial800, Venable LLP and more.

News
Branded Video Storytelling Gains Global Viewers   5 Mar, 2014
By: Doug McPherson

RESTON, Va. – It appears the growth of online video viewing isn’t lost on marketers who are now...more >>

News
M-Commerce Not Wowing Consumers   5 Mar, 2014
By: Doug McPherson

NEW YORK – A new report says consumers think mobile screens are too small and retailers’...more >>

News
Report: TV Everywhere Spreading    5 Mar, 2014
By: Doug McPherson

SAN MATEO, Calif. – TV Everywhere is spreading and viewers are watching more live and long-form...more >>

News
Channel Surfing No. 1 in Finding TV Programming   5 Mar, 2014
By: Doug McPherson

ARLINGTON, Va. – It turns out that opposable thumbs, and their ability to channel surf, still...more >>

News
Adap.tv Moves Forward With Programmatic TV Buying Platform   5 Mar, 2014
By: Doug McPherson

SAN MATEO, Calif. – AOL’s Adap.tv is moving forward with its programmatic TV buying product...more >>

Article
Hot Housewares   1 Mar, 2014
By: Doug McPherson

So what is up with housewares? Interest. That’s what’s up. Way up — hotter than the inside of...more >>

Article
Field Reports   1 Mar, 2014
By: Doug McPherson,Thomas Haire

Field Reports for March 2014




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