Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Response Author

Doug McPherson


News
Magna Reports a First in Ad Sales: Digital Passes TV   5 Apr, 2017
By: Doug McPherson

NEW YORK – Digital advertising sales passed linear TV ad sales in the U.S. for the first time in...more >>

News
Privacy Rules Vote Triggers Backlash   5 Apr, 2017
By: Doug McPherson

WASHINGTON – The law of physics says that for every action there’s an equal and opposite...more >>

Article
Direct Response Hall of Fame: Industry Icons   1 Apr, 2017
By: Doug McPherson

Another year brings another crop — the fifth — of revered leaders to the Direct Response Hall...more >>

Article
Field Reports — April 2017   1 Apr, 2017
By: Doug McPherson

Field Reports for April 2017

News
News Corner March 29, 2017   29 Mar, 2017
By: Doug McPherson

News bites from Motivational Fulfillment, Sling TV, and more.

News
AdSphere: DRTV’s Size Many Times Larger Than Previously Thought   29 Mar, 2017
By: Doug McPherson

TEMECULA, Calif. – DRMetrix, the TV research company, says in a new study that the size of direct...more >>

News
Comcast to Offer Online TV Nationwide   29 Mar, 2017
By: Doug McPherson

PHILADELPHIA – Bloomberg News is reporting that Comcast Corp. has acquired rights from cable...more >>

News
Upfronts: Cable Net Groups Say TV Goes Beyond Simple Data   29 Mar, 2017
By: Doug McPherson

NEW YORK – Executives at two cable network groups told media buyers and advertisers at upfront...more >>

News
Marketing Groups Praise Vote to Let ISPs Sell Consumer Data Without Consent; House Sends Bill to Trump's Desk   29 Mar, 2017
By: Doug McPherson,Thomas Haire

WASHINGTON – The United States Senate’s 50-48 vote last week to repeal regulations that forbade...more >>

News
Ad Exodus: Big Brands Continue to Pull Ads from YouTube    29 Mar, 2017
By: Doug McPherson

SAN FRANCISCO – Several big-name brands and marketers continue to pull their ads from YouTube and...more >>



©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals