Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Response Author

Doug McPherson


News
Use of Advanced First-Party Data Rises 150%    2 Aug, 2017
By: Doug McPherson

NEW YORK – Use of advanced first-party data is rising, says a new report from Videology, a video...more >>

News
Facebook Grows Amid Talk of ‘Snackable’ Content, 6-Second Ads, Original Programs   2 Aug, 2017
By: Doug McPherson

MENLO PARK, Calif. – Strong mobile ad sales and new users helped Facebook’s revenue jump 45...more >>

News
A Done Deal: Discovery Buys Scripps   2 Aug, 2017
By: Doug McPherson

SILVER SPRING, Md. – Discovery Communications is buying Scripps Networks Interactive for $11.9...more >>

Article
Fulfillment Update: Getting Geeky   1 Aug, 2017
By: Doug McPherson

A consumer products company had a good problem: It was using direct response to sell a cell phone...more >>

Article
Field Reports August 2017   1 Aug, 2017
By: Doug McPherson

Field Reports August 2017

News
News Corner July 26, 2017   26 Jul, 2017
By: Doug McPherson

News bites from GoConvergence, Consumer Technology Association, and more.

News
Katzenberg’s WndrCo Looks To Create “New TV”    26 Jul, 2017
By: Doug McPherson

LOS ANGELES – Film, TV, and digital media executive Jeffrey Katzenberg is reportedly working to...more >>

News
Ad Market Sees Uptick, Digital Rises 11 Percent   26 Jul, 2017
By: Doug McPherson

NEW YORK – Standard Media Index (SMI) reports the U.S. advertising market grew 3.8 percent in the...more >>

News
Nielsen to Add VOD Ratings in Media Planning Tool    26 Jul, 2017
By: Doug McPherson

NEW YORK – Nielsen reports its syndicated Video-On-Demand (VOD) Content Ratings from nine...more >>

News
Discovery, Scripps Considering Merger   26 Jul, 2017
By: Doug McPherson

SILVER SPRING, Md. – Several media outlets have confirmed breaking news from The Wall Street...more >>



©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals