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Doug McPherson


News
Channel Surfing No. 1 in Finding TV Programming   5 Mar, 2014
By: Doug McPherson

ARLINGTON, Va. – It turns out that opposable thumbs, and their ability to channel surf, still...more >>

News
Adap.tv Moves Forward With Programmatic TV Buying Platform   5 Mar, 2014
By: Doug McPherson

SAN MATEO, Calif. – AOL’s Adap.tv is moving forward with its programmatic TV buying product...more >>

Article
Hot Housewares   1 Mar, 2014
By: Doug McPherson

So what is up with housewares? Interest. That’s what’s up. Way up — hotter than the inside of...more >>

Article
Field Reports   1 Mar, 2014
By: Doug McPherson,Thomas Haire

Field Reports for March 2014

News
News Corner February 26, 2014   26 Feb, 2014
By: Doug McPherson

News bites from MyPillow, brand new media U.S., and more.

News
Millennials Like TV, Just Not Network TV    26 Feb, 2014
By: Doug McPherson

SAN JOSE, Calif. – Millennials still enjoy their TV, but they’re more likely to get what they...more >>

News
Unfazed by Six-State Ban, Aereo Going Big in Texas   26 Feb, 2014
By: Doug McPherson

NEW YORK – Aereo looks to be the Energizer bunny of media startups. On the heels of a federal...more >>

News
Cox Selling TV Inventory Programmatically   26 Feb, 2014
By: Doug McPherson

ATLANTA – Cox Media, the ad sales division of the mammoth cable entertainment and broadcast...more >>

News
Amazon Enters Ad Biz with Geico   26 Feb, 2014
By: Doug McPherson

SEATTLE – Amazon has now entered the advertising ring to compete with YouTube, Hulu, Yahoo, AOL...more >>

News
Comcast/Netflix Deal Adds Twist to Neutrality Regs   26 Feb, 2014
By: Doug McPherson

WASHINGTON – Last month, a federal appeals court invalidated the Federal Communication...more >>




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