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Doug McPherson


News
ROI, Measurement Top Social Media Challenges   14 Aug, 2013
By: Doug McPherson

CAMBRIDGE, Mass. – Marketers say determining return on investment and measurement remain their...more >>

News
Ad Buyers: Shift From TV to Digital is Real   14 Aug, 2013
By: Doug McPherson

WASHINGTON – About 70 percent of agency and marketer attendees at the 2013 Digital Content...more >>

News
Agencies Tap Programmatic Platform to Buy TV Ads   14 Aug, 2013
By: Doug McPherson

NEW YORK – Behind all the hustle and bustle of TV ad buying in 2013, a new “audience-buying”...more >>

News
AOL Buys Adap.tv, Predicts Ad Money Move From TV   14 Aug, 2013
By: Doug McPherson

NEW YORK – Not long after AOL announced it was buying online video advertising company Adap.tv...more >>

News
News Corner August 7, 2013   7 Aug, 2013
By: Doug McPherson

News from Hawthorne Direct, ION Media Networks and more.

News
Mobile Shopping to Rise for Holidays   7 Aug, 2013
By: Doug McPherson

SAN JOSE, Calif. – Retailers this holiday can expect even more of their sales coming from mobile,...more >>

News
Global Ad Spending Growth Modest   7 Aug, 2013
By: Doug McPherson

NEW YORK – Research giant Nielsen says global ad spending grew only moderately on a...more >>

News
DMA: Consumers Confused About Ad Targeting   7 Aug, 2013
By: Doug McPherson

NEW YORK – Consumers aren't accurately distinguishing between behaviorally targeted ads and other...more >>

News
Consumers Spend More Time Online Than with TV   7 Aug, 2013
By: Doug McPherson

NEW YORK – For the first time ever, people will spend more time online than in front of the TV...more >>

News
Facebook to Sell TV-Style Ads    7 Aug, 2013
By: Doug McPherson

MENLO PARK, Calif. – Facebook plans to sell TV-style 15-second commercials on its site this year...more >>




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