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Response Author

Doug McPherson


News
Digital Video Ads To Increase, Report Says   5 Dec, 2012
By: Doug McPherson

NEW YORK – Consumers are spending more time viewing video ads so marketers are adding more...more >>

News
Mobile Search Budgets Skyrocket for Smartphones, Tablets   5 Dec, 2012
By: Doug McPherson

ATLANTA – Search marketers are opening their wallets wide for mobile search.

News
Singles, Couples Differ in Mobile Device Preferences   5 Dec, 2012
By: Doug McPherson

ROCHESTER, N.Y. – It’s not only age and gender that determine the use of mobile devices. It...more >>

News
Ad Spending Forecasts Vary, But Agree on Slight Rise in 2013    5 Dec, 2012
By: Doug McPherson

NEW YORK – Forecasters expect modest ad-spending growth in the next year, but say global ad...more >>

News
Two Big Days, Billions of Bucks    5 Dec, 2012
By: Doug McPherson

SAN FRANCISCO – We now know the three most popular words consumers typed into their search...more >>

Article
Field Reports December 2012   1 Dec, 2012
By: Doug McPherson

In its October 2012 issue, Response announced and spotlighted the three finalists and winner of the...more >>

News
News Corner November 28, 2012   28 Nov, 2012
By: Doug McPherson

News Corner November 28, 2012

News
T-Commerce Might Lessen DVR Impact   28 Nov, 2012
By: Doug McPherson

NEW YORK – The new deal between American Express and Fox Broadcasting that’s taking television...more >>

News
Viewers Sticking with Long-Form Online Video Ads   28 Nov, 2012
By: Doug McPherson

SAN MATEO, Calif. – It looks like long-form advertising is working for online videos.

News
Mobile Device Users Opting for Longer Videos   28 Nov, 2012
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Consumers are watching more than just short video clips on their mobile...more >>




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