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Doug McPherson


News
DAA Leaves W3C; Do-Not-Track on Life Support   25 Sep, 2013
By: Doug McPherson

NEW YORK – The World Wide Web Consortium’s (W3C) Tracking Protection Working Group, the cluster...more >>

News
News Corner September 18, 2013   18 Sep, 2013
By: Doug McPherson,Thomas Haire

News bites from Thane Direct, a2b Fulfillment, Hawthorne Direct and more.

News
Disney Positive on Retrans Fee, Pay-TV Alternatives   18 Sep, 2013
By: Doug McPherson

MONTEREY, Calif. – Revenues from retransmission revenues could surpass $3 billion in 2013, says...more >>

News
Traditional Ad Spend Falling, Digital Rising   18 Sep, 2013
By: Doug McPherson

DURHAM, N.C. – Spending on traditional advertising – non-Web or other digital channels – will...more >>

News
Streaming TV Engaging Viewers   18 Sep, 2013
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Those streaming content to their TV – using a smart TV, set-top box,...more >>

News
Web Video Viewership Still Low Amid Heavy Ad Spend   18 Sep, 2013
By: Doug McPherson

NEW YORK – Nielsen reports Web video accounts for just 2.3 percent of total TV viewing, which...more >>

News
KSL Bankruptcy Clouded by Alleged Embezzling   18 Sep, 2013
By: Doug McPherson

LOS ANGELES – The closing of independent media agency KSL Media, which had a strong footprint in...more >>

News
News Corner September 11, 2013   11 Sep, 2013
By: Doug McPherson

Newsbites from the DMA, Marketsmith and more.

News
Digital Video Attracting More TV Viewers   11 Sep, 2013
By: Doug McPherson

NEW YORK – Traditional TV viewers are watching more digital video, says a new survey from media...more >>

News
Interactive Video Ads Double Purchase Intent   11 Sep, 2013
By: Doug McPherson

EMERYVILLE, Calif. – New research says marketers can stop worrying if interactive ads distract...more >>




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