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Doug McPherson


News
Company Opts for TV Ads Over YouTube: Conversions Cheaper   3 Jul, 2013
By: Doug McPherson

VENICE, Calif. – When Dollar Shave Club, a company that offers $1 a month subscription for razor...more >>

News
FTC: Search Engines Blurring Paid Ads, Organic Results   3 Jul, 2013
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) has sent a letter to search engine operators,...more >>

News
Mortgage Broker to Pay $7.5 Million to Settle Violations    3 Jul, 2013
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) has levied a $7.5 million civil penalty against...more >>

News
Kantar: Q1 Ad Spend Flat; Broadcast TV Declines   3 Jul, 2013
By: Doug McPherson

NEW YORK – Total advertising expenditures in the first quarter of 2013 dropped 0.1-percent from a...more >>

News
Tribune to Acquire 19 TV Stations in $2.73 Billion Deal    3 Jul, 2013
By: Doug McPherson

CHICAGO – Tribune Co. announced Monday it has agreed to buy 19 local TV stations from Local TV...more >>

Article
Field Reports - July 2013   1 Jul, 2013
By: Doug McPherson,Thomas Haire

Field Reports for July 2013

News
News Corner June 26, 2013   26 Jun, 2013
By: Doug McPherson

News Corner June 26, 2013

News
Twitter Partners With Viacom to Target Video Ads   26 Jun, 2013
By: Doug McPherson

SAN FRANCISCO – Social media giant Twitter is partnering with Viacom to target video ads built...more >>

News
Digital, Alternative Media Revs Could Hit $436 Billion    26 Jun, 2013
By: Doug McPherson

STAMFORD, Conn. – Total digital and alternative media revenue will reach $436.3 billion by 2017,...more >>

News
Report: Web Users Want Control Over Tracking   26 Jun, 2013
By: Doug McPherson

NEW YORK – A new report from advocacy group Consumer Watch says most Web users’ expectations of...more >>




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