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Doug McPherson


News
News Corner July 1, 2015   1 Jul, 2015
By: Doug McPherson

News bites from Lincoln Media, Kre8 Media and more.

News
Mobile Ad Spending to Rise 50 Percent in 2015; Measurement Lagging   1 Jul, 2015
By: Doug McPherson

NEW YORK – Mobile ad spending in the United States will jump 50 percent this year to reach $28.72...more >>

News
Multicultural TV Users Favor OTT Viewing   1 Jul, 2015
By: Doug McPherson

NEW ROCHELLE, N.Y. – Multicultural viewers are spending a lot of viewing time watching...more >>

News
Explosion of Online Political Ads Coming in 2016   1 Jul, 2015
By: Doug McPherson

SAN FRANCISCO – Prepare for a deluge of political ads next year. Insiders say they’ll be...more >>

News
FCC Chair: Broadband Privacy Rules Coming Soon   1 Jul, 2015
By: Doug McPherson

WASHINGTON – Expect new privacy rules from the Federal Communications Commission (FCC) for...more >>

News
Upfront News: Some Expect 10% Drop in Sales Volume   1 Jul, 2015
By: Doug McPherson

NEW YORK – It’s the tale of shrinking upfronts: some buyers and sellers expect up to a...more >>

News
News Corner June 24, 2015   24 Jun, 2015
By: Doug McPherson

News bites from Mercury Media, i.Predictus and more.

News
Spot TV Is a Buyer’s Market   24 Jun, 2015
By: Doug McPherson

NEW YORK – After a surge in demand for TV advertising this spring, the summer is off to a slow...more >>

News
PVOD on the Rise for Traditional TV Providers   24 Jun, 2015
By: Doug McPherson

DURHAM, N.C. – TV search company Digitalsmiths says that, in the first-quarter 2015, 69.8 percent...more >>

News
FCC Strengthens Text-Spam Rules   24 Jun, 2015
By: Doug McPherson

WASHINGTON – If you send text messages to consumers take note: The Federal Communications...more >>



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