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Doug McPherson


News
Nielsen’s Slow Shift to the Web Hinders TV Networks   22 May, 2013
By: Doug McPherson

NEW YORK – Media and ad execs are growing impatient with Nielsen, saying the measuring giant is...more >>

News
Commerce Dept.: Web Shoppers Spent $58 Billion in 1Q 2013   22 May, 2013
By: Doug McPherson

WASHINGTON – U.S. E-commerce sales totaled $58 billion in the first quarter of 2013, a...more >>

News
DMA: 2013 Holds Growth for Data-Driven Marketing Media   22 May, 2013
By: Doug McPherson

NEW YORK – The Direct Marketing Association’s (DMA) quarterly business review for first-quarter...more >>

News
Oreck Founder Blames VCs for Company’s Failings   22 May, 2013
By: Doug McPherson

NASHVILLE, Tenn. – Response Magazine reported in last week’s edition of Response This Week that...more >>

News
News Corner May 15, 2013   15 May, 2013
By: Doug McPherson

News Corner May 15, 2013

News
Mobile Video Growth Attracting Advertisers   15 May, 2013
By: Doug McPherson

NEW YORK – Video advertising on mobile devices is getting more viewers, and advertisers are...more >>

News
YouTube Selling Subscriptions   15 May, 2013
By: Doug McPherson

SAN MATEO, Calif. – YouTube launched a pilot program last week for “a small group of...more >>

News
White House: Wong Is Right Choice for Internet Privacy Post   15 May, 2013
By: Doug McPherson

WASHINGTON – President Barack Obama has chosen Nicole Wong as a senior adviser to Todd Park, the...more >>

News
Online Sales Tax Bill Faces Tough Test in House   15 May, 2013
By: Doug McPherson

WASHINGTON – The online sales tax bill (The Marketplace Fairness Act) that sailed relatively...more >>

News
Nielsen: Internet Viewers Count as TV Homes    15 May, 2013
By: Doug McPherson

NEW YORK – Nielsen plans to start categorizing the millions of households that stream media to...more >>




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