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Doug McPherson


News
Global E-commerce Breaks $1 Trillion Mark   13 Feb, 2013
By: Doug McPherson

NEW YORK – Global E-commerce sales broke the $1 trillion mark in 2012, rising 21.9 percent from...more >>

News
Long-Form Video Seeing More Ad Opportunities   13 Feb, 2013
By: Doug McPherson

RESTON, Va. – Internet analytics company comScore says nearly 85 percent of U.S. Internet users...more >>

News
E-commerce Packages Spared Saturday USPS Cuts   13 Feb, 2013
By: Doug McPherson

WASHINGTON – The U.S. Postal Service (USPS) decision to end Saturday delivery in August doesn’t...more >>

News
News Corner February 6, 2013   6 Feb, 2013
By: Doug McPherson

News Corner February 6, 2013

News
TV Spot Production Cost Rises 7 Percent   6 Feb, 2013
By: Doug McPherson

NEW YORK – Time to adjust your ad budgets: The cost to produce TV ads (before any commissions or...more >>

News
Bigger Second Screens on the Horizon   6 Feb, 2013
By: Doug McPherson

NEW YORK – In another study related to the fate of the TV set, not only will consumers host more...more >>

News
Multiscreen Viewing Gains on the TV Set   6 Feb, 2013
By: Doug McPherson

AMSTELVEEN, NETHERLANDS – A new study says U.S. consumers are clutching more than just the remote...more >>

News
FTC Chairman Jon Leibowitz to Step Down This Month   6 Feb, 2013
By: Doug McPherson

WASHINGTON – The head of the Federal Trade Commission (FTC) will leave his post on February 15....more >>

Article
Radio ... Active   1 Feb, 2013
By: Doug McPherson

“Welcome to the new age, to the new age Whoa, whoa, I’m radioactive, radioactive” —...more >>

Article
Field Reports - February 2013   1 Feb, 2013
By: Doug McPherson,Thomas Haire

SANTA MONICA, Calif. — In early January, Mercury Media, a leading full-service direct response...more >>




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