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Doug McPherson


News
Survey: Marketers Need to Improve Digital Content   5 Jun, 2013
By: Doug McPherson

PALO ALTO, Calif. – A new study by the Chief Marketing Officer (CMO) Council says marketers need...more >>

Article
Field Reports - June 2013   1 Jun, 2013
By: Doug McPherson,Thomas Haire

Listen Up Español Creates Internal Loyalty With External Charity; Oreck Founder Blames VCs for...more >>

News
News Corner May 29, 2013   29 May, 2013
By: Doug McPherson

News Corner May 29, 2013

News
New Mobile Privacy Rules Proposed   29 May, 2013
By: Doug McPherson

WASHINGTON – The Network Advertising Initiative (NAI), a group that promotes online privacy and...more >>

News
Over-the-Top Viewing Leading to Cable Cutting   29 May, 2013
By: Doug McPherson

SAN FRANCISCO – As online video viewers rise, cable TV subscribers drop. A new survey by AYTM...more >>

News
Path Asks Judge to Dismiss Case of Wireless-Spam   29 May, 2013
By: Doug McPherson

SEATTLE – Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging the...more >>

News
FTC Commissioner Questions Privacy Report   29 May, 2013
By: Doug McPherson

WASHINGTON – Federal Trade Commission (FTC) commissioner Maureen Ohlhausen said last week the...more >>

News
CMOs and CIOs Seek Customer Centricity via Big Data   29 May, 2013
By: Doug McPherson

CHICAGO – A new study says 80 percent of marketers and 88 percent of information technology (IT)...more >>

News
News Corner May 22, 2013   22 May, 2013
By: Doug McPherson

News Corner May 22, 2013

News
Consumers Using Tablets Rather Than Phones to Buy   22 May, 2013
By: Doug McPherson

CAMBRIDGE, Mass. – About one-third of U.S. tablet owners have bought items on their devices,...more >>




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