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Doug McPherson


News
Global Ad Spending Growth Modest   7 Aug, 2013
By: Doug McPherson

NEW YORK – Research giant Nielsen says global ad spending grew only moderately on a...more >>

News
DMA: Consumers Confused About Ad Targeting   7 Aug, 2013
By: Doug McPherson

NEW YORK – Consumers aren't accurately distinguishing between behaviorally targeted ads and other...more >>

News
Consumers Spend More Time Online Than with TV   7 Aug, 2013
By: Doug McPherson

NEW YORK – For the first time ever, people will spend more time online than in front of the TV...more >>

News
Facebook to Sell TV-Style Ads    7 Aug, 2013
By: Doug McPherson

MENLO PARK, Calif. – Facebook plans to sell TV-style 15-second commercials on its site this year...more >>

Article
Financial Savvy   1 Aug, 2013
By: Doug McPherson

In the world of financial services marketing, Mal Karlin, president and chief creative officer at...more >>

News
News Corner July 31, 2013   31 Jul, 2013
By: Doug McPherson

News bites from Dial800, Fosdick Fulfillment, a2b Fulfillment and more.

News
Aereo Targets 25 Percent of TV Viewers   31 Jul, 2013
By: Doug McPherson

LONG ISLAND CITY, N.Y. – Aereo, which offers TV service over the Internet, plans to capture 25...more >>

News
Appeals Court Sides with Dish’s AutoHop   31 Jul, 2013
By: Doug McPherson

SAN FRANCISCO – Dish Network is enjoying yet another victory for its Hopper set-top box that...more >>

News
FTC Lawsuits Could Hit Before 2014   31 Jul, 2013
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) could launch lawsuits by the end of the year...more >>

News
Pitchman Trudeau in Contempt of Court for Failure to Pay $37M Fine   31 Jul, 2013
By: Doug McPherson

CHICAGO – A federal judge found TV pitchman Kevin Trudeau in contempt of court last week for...more >>




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