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Doug McPherson


News
Traditional Ad Spend Falling, Digital Rising   18 Sep, 2013
By: Doug McPherson

DURHAM, N.C. – Spending on traditional advertising – non-Web or other digital channels – will...more >>

News
Streaming TV Engaging Viewers   18 Sep, 2013
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Those streaming content to their TV – using a smart TV, set-top box,...more >>

News
Web Video Viewership Still Low Amid Heavy Ad Spend   18 Sep, 2013
By: Doug McPherson

NEW YORK – Nielsen reports Web video accounts for just 2.3 percent of total TV viewing, which...more >>

News
KSL Bankruptcy Clouded by Alleged Embezzling   18 Sep, 2013
By: Doug McPherson

LOS ANGELES – The closing of independent media agency KSL Media, which had a strong footprint in...more >>

News
News Corner September 11, 2013   11 Sep, 2013
By: Doug McPherson

Newsbites from the DMA, Marketsmith and more.

News
Digital Video Attracting More TV Viewers   11 Sep, 2013
By: Doug McPherson

NEW YORK – Traditional TV viewers are watching more digital video, says a new survey from media...more >>

News
Interactive Video Ads Double Purchase Intent   11 Sep, 2013
By: Doug McPherson

EMERYVILLE, Calif. – New research says marketers can stop worrying if interactive ads distract...more >>

News
Acxiom Taps Transparency For Big Data PR   11 Sep, 2013
By: Doug McPherson

LITTLE ROCK, Ark. – Data giant Acxiom is battling privacy advocates with an unlikely weapon:...more >>

News
Kantar: 2Q Ad Spending Rises 3.5 percent    11 Sep, 2013
By: Doug McPherson

NEW YORK – Marketers upped their spending in U.S. in the second quarter by 3.5 percent (totaling...more >>

News
Phone Protection Act Changes Effective Oct. 16    11 Sep, 2013
By: Doug McPherson

NEW YORK – Attorneys say your next marketing campaign could get mired in class action lawsuits if...more >>




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