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Doug McPherson


News
Forrester Forecasts 13 Percent Gain in Online Sales   20 Mar, 2013
By: Doug McPherson

CAMBRIDGE, Mass. - Forrester’s new forecast for 2013 says E-commerce sales in the U.S. are likely...more >>

News
Deal Extends Addressable TV to 60 Million   20 Mar, 2013
By: Doug McPherson

NEW ORLEANS – Addressable TV company Invidi has a new deal that will bring the number of TV homes...more >>

News
Verizon Seeks to Shake Up Fees for TV Channels    20 Mar, 2013
By: Doug McPherson

NEW YORK – Verizon Communications wants to tie the fees it pays to carry TV channels to how many...more >>

News
FTC: In Making Disclosures, Size Doesn’t Matter   20 Mar, 2013
By: Doug McPherson

WASHINGTON – Ads on social media or mobile phones must provide clear disclosures and follow the...more >>

News
DMA Takes DC by Storm   20 Mar, 2013
By: Doug McPherson

WASHINGTON – The Direct Marketing Association (DMA) took Washington by storm last week with its...more >>

News
News Corner March 13, 2013   13 Mar, 2013
By: Doug McPherson

News Corner March 13, 2013

News
Survey: Accountability Top Concern for Senior Marketers    13 Mar, 2013
By: Doug McPherson

NEW YORK – What’s keeping senior marketers up at night in 2013? “Accountability,” says a...more >>

News
U.S. Ad Economy Expands For Third Consecutive Year   13 Mar, 2013
By: Doug McPherson

NEW YORK – The U.S. advertising marketplace grew for the third consecutive year, although at a...more >>

News
Cisco, Intel Envision Multi-Screen TV Ads   13 Mar, 2013
By: Doug McPherson

SAN JOSE, Calif. - Cisco Systems and Intel predict consumers will use multiple-screen technology...more >>

News
New Amazon TV Ads Tout Fashion   13 Mar, 2013
By: Doug McPherson

SEATTLE – E-commerce giant Amazon is rolling out its first-ever TV campaign for Amazon Fashion to...more >>




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