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Doug McPherson


News
Survey: Accountability Top Concern for Senior Marketers    13 Mar, 2013
By: Doug McPherson

NEW YORK – What’s keeping senior marketers up at night in 2013? “Accountability,” says a...more >>

News
U.S. Ad Economy Expands For Third Consecutive Year   13 Mar, 2013
By: Doug McPherson

NEW YORK – The U.S. advertising marketplace grew for the third consecutive year, although at a...more >>

News
Cisco, Intel Envision Multi-Screen TV Ads   13 Mar, 2013
By: Doug McPherson

SAN JOSE, Calif. - Cisco Systems and Intel predict consumers will use multiple-screen technology...more >>

News
New Amazon TV Ads Tout Fashion   13 Mar, 2013
By: Doug McPherson

SEATTLE – E-commerce giant Amazon is rolling out its first-ever TV campaign for Amazon Fashion to...more >>

News
Nielsen-Arbitron Merger on Hold    13 Mar, 2013
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) wants more information about Nielsen and...more >>

News
News Corner March 6, 2013   6 Mar, 2013
By: Doug McPherson

News Corner March 6, 2013

News
Dish Scores One on ESPN   6 Mar, 2013
By: Doug McPherson

ENGLEWOOD, Colo. – DISH Network has scored a small win over ESPN in court. A jury last week found...more >>

News
Cablevision Sues Viacom Over Unpopular TV Channels   6 Mar, 2013
By: Doug McPherson

BETHPAGE, N.Y. – Cablevision sued Viacom last week, alleging it violated antitrust law by...more >>

News
Nielsen’s Ratings to Include Internet TV   6 Mar, 2013
By: Doug McPherson

CHICAGO – Nielsen’s ratings will start including Internet-only TV households in its sample, and...more >>

News
Do-Not-Track Bill Returns    6 Mar, 2013
By: Doug McPherson

WASHINGTON – A bill that would prevent online companies from collecting “personal...more >>




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