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Doug McPherson


News
OTT Advertising To Represent Half of All TV Ad Revenue in 5 Years   15 Apr, 2015
By: Doug McPherson

PLANO, Texas – TV advertising on forthcoming over-the-top services could represent nearly half of...more >>

News
iHeartMedia to Sell Radio Ads Programmatically    15 Apr, 2015
By: Doug McPherson

SAN ANTONIO – Radio giant iHeartMedia announced it will start using automated sales tools to sell...more >>

News
Judge: Class-Action Not Appropriate For Google In-App Purchases   15 Apr, 2015
By: Doug McPherson

SAN JOSE, Calif. – A judge has ruled that Google will not have to face a class-action lawsuit by...more >>

News
News Corner April 8, 2015   8 Apr, 2015
By: Doug McPherson

News bites from Lockard & Wechsler Direct, CAMG and more.

News
Multicultural Consumers Spending $3.4 Trillion as Fastest Growing Segment   8 Apr, 2015
By: Doug McPherson

NEW YORK – A new study from Nielsen says multicultural consumers are spending of $3.4 trillion...more >>

News
Facebook Top Gateway to News for Millennials    8 Apr, 2015
By: Doug McPherson

CHICAGO – A new study by the Media Insight Project says Millennials (ages 18 to 34) consume news...more >>

News
Judge: AT&T Can Be Sued for Throttling Users   8 Apr, 2015
By: Doug McPherson

SAN FRANCISCO – A federal judge ruled the Federal Trade Commission (FTC) can continue pursuing a...more >>

News
National Ad Conference Yields Predictions, Reminders    8 Apr, 2015
By: Doug McPherson

WASHINGTON – The Association of National Advertisers (ANA) annual advertising law and public...more >>

News
Mobile Ad Spend to Top $100 Billion in 2016   8 Apr, 2015
By: Doug McPherson

NEW YORK – The global mobile advertising market will pass $100 billion in spending and account...more >>

News
News Corner April 2, 2015   2 Apr, 2015
By: Doug McPherson

News bites from a2b Fulfillment, ZenithOptimedia and more.



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