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Doug McPherson


News
Customer Centric Marketing Drives Purchases   10 Apr, 2013
By: Doug McPherson

SAN MATEO, Calif. – When marketers engage consumers in one-to-one conversations across the...more >>

News
Federal Judge: Consumers Can Sue comScore   10 Apr, 2013
By: Doug McPherson

CHICAGO – A federal judge has ruled that consumers who are suing the Web measurement company...more >>

News
Fight Is on Over New California Privacy Bill    10 Apr, 2013
By: Doug McPherson

SACRAMENTO, Calif. – The fight is on over a new bill that would require companies like Facebook...more >>

Article
Field Reports   1 Apr, 2013
By: Doug McPherson,Thomas Haire

As Irvington, N.Y.-based Lockard & Wechsler Direct (L&W) reaches its 20th anniversary this year,...more >>

News
News Corner March 27, 2013   27 Mar, 2013
By: Doug McPherson

News Corner March 27, 2013

News
IAB Releases New Impression Metrics   27 Mar, 2013
By: Doug McPherson

NEW YORK – The Interactive Advertising Bureau (IAB) has released new specs to support digital ad...more >>

News
Network Scatter Records Slight Uptick   27 Mar, 2013
By: Doug McPherson

NEW YORK – MediaPost reports that TV’s advertising scatter market – an oft-used predictor of...more >>

News
Report: Advertisers Wise to Tune into Social TV   27 Mar, 2013
By: Doug McPherson

STAMFORD, Conn. – A new report from research and consulting firm Gartner Inc. suggests that...more >>

News
Response Expo Delivers Something for Everyone Next Week in San Diego   27 Mar, 2013
By: Doug McPherson

SANTA ANA, Calif. – Aside from its renowned networking, top-line educational sessions and...more >>

News
News Corner March 20, 2013   20 Mar, 2013
By: Doug McPherson

News Corner March 20, 2013




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