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Doug McPherson


News
Interactive Video Ads Double Purchase Intent   11 Sep, 2013
By: Doug McPherson

EMERYVILLE, Calif. – New research says marketers can stop worrying if interactive ads distract...more >>

News
Acxiom Taps Transparency For Big Data PR   11 Sep, 2013
By: Doug McPherson

LITTLE ROCK, Ark. – Data giant Acxiom is battling privacy advocates with an unlikely weapon:...more >>

News
Kantar: 2Q Ad Spending Rises 3.5 percent    11 Sep, 2013
By: Doug McPherson

NEW YORK – Marketers upped their spending in U.S. in the second quarter by 3.5 percent (totaling...more >>

News
Phone Protection Act Changes Effective Oct. 16    11 Sep, 2013
By: Doug McPherson

NEW YORK – Attorneys say your next marketing campaign could get mired in class action lawsuits if...more >>

News
News Corner September 4, 2013   4 Sep, 2013
By: Doug McPherson

News bites from Swipe Payment Solutions, Marketing Maven and more.

News
TV Viewing Habits in Flux    4 Sep, 2013
By: Doug McPherson

STOCKHOLM – An increased reliance on streaming media for on-demand access is changing the way...more >>

News
Study: TV Sites Best for Video Viewability   4 Sep, 2013
By: Doug McPherson

NEW YORK – Roughly 90 percent of video ads in first-quarter 2013 were repurposed TV spots and...more >>

News
Google Heads U.S. Mobile Ad Market    4 Sep, 2013
By: Doug McPherson

NEW YORK – Google will take in nearly half of all net U.S. mobile Internet ad revenues this year,...more >>

News
Digital Media to See Double-Digit Growth in 2013   4 Sep, 2013
By: Doug McPherson

STAMFORD, Conn. – Media researcher PQ Media reports that consumer digital media usage worldwide...more >>

News
CBS, TWC Battle Ends – Carriage Deal Reached   4 Sep, 2013
By: Doug McPherson

NEW YORK – The month-long battle over retransmission consent between CBS Inc. and Time Warner...more >>




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