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Doug McPherson


News
Watchwith, Fox to Run Ads During TV Shows   30 Sep, 2015
By: Doug McPherson

SAN FRANCISCO – Ad tech firm Watchwith reports it will be placing ads on screen during TV shows...more >>

News
Perfectly Targeted Ads on Web Proving a Rare Feat   30 Sep, 2015
By: Doug McPherson

NEW YORK – The idea that digital advertising was going to solve the age-old dilemma of shotgun...more >>

News
Net Neutrality Debate Enters Presidential Campaign   30 Sep, 2015
By: Doug McPherson

WASHINGTON – Republican presidential candidate Jeb Bush says that if he’s elected, he will...more >>

News
Nearly Half of Pay-TV Subscribers Consider Switch   30 Sep, 2015
By: Doug McPherson

DURHAM, N.C. – Nearly half of all pay-TV customers might either switch providers or go over the...more >>

News
News Corner September 23, 2015   23 Sep, 2015
By: Doug McPherson

News bites from AdMore, Cuore Group and more.

News
AMC Selling TV Spots Programmatically   23 Sep, 2015
By: Doug McPherson

NEW YORK – AMC Networks announces it will begin selling a “percentage” of its TV ad inventory...more >>

News
TV Marketers Buying Closer to Airtime vs. Upfront   23 Sep, 2015
By: Doug McPherson

NEW YORK – TV marketers are buying TV inventory closer to airtime – in the scatter market –...more >>

News
3.7 Percent ‘Extremely Likely’ to Cut Cord   23 Sep, 2015
By: Doug McPherson

MINNEAPOLIS – A new survey says 3.7 percent of consumers are “extremely likely” to cut the...more >>

News
Ad Spending Continuing at ‘Lethargic Pace’   23 Sep, 2015
By: Doug McPherson

NEW YORK – Analysts predict ad spending will lag U.S. economic growth for the fifth consecutive...more >>

News
TV Driving Consumers’ Digital Research; Video Capitalizing on It   23 Sep, 2015
By: Doug McPherson

BOSTON – Marketers take note: consumers love video. And it appears that after seeing ads on TV,...more >>



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