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Doug McPherson


News
Pitchman Trudeau in Contempt of Court for Failure to Pay $37M Fine   31 Jul, 2013
By: Doug McPherson

CHICAGO – A federal judge found TV pitchman Kevin Trudeau in contempt of court last week for...more >>

News
DAA Provides Mobile Privacy Controls   31 Jul, 2013
By: Doug McPherson

NEW YORK – The Digital Advertising Alliance (DAA) unveiled new guidance last week that advises...more >>

News
News Corner July 24, 2013   24 Jul, 2013
By: Doug McPherson

News bites from Argo Marketing Group, Univision and more.

News
Google Discusses Streaming Traditional TV   24 Jul, 2013
By: Doug McPherson

NEW YORK – Google has been talking with several media companies during recent months about...more >>

News
Study: Online Viewers Interact More With Ads   24 Jul, 2013
By: Doug McPherson

LEXINGTON, Ky. – Consumers who watch TV ads on laptops or desktops interact more with those ads...more >>

News
DMA, Winterberry Group Offer New Data Stewardship Rules    24 Jul, 2013
By: Doug McPherson

NEW YORK – The Direct Marketing Association (DMA) and the Winterberry Group, a marketing...more >>

News
Online Video Content Siphoning TV Ad Money?    24 Jul, 2013
By: Doug McPherson

NEW YORK – A new report says online video content creators might soon enjoy a bigger slice of the...more >>

News
Ad Industry, W3C Still Sparring Over Do-Not-Track    24 Jul, 2013
By: Doug McPherson

CAMBRIDGE, Mass. – The Internet standards group World Wide Web Consortium (W3C) rejected the ad...more >>

News
News Corner July 17, 2013   17 Jul, 2013
By: Doug McPherson,Thomas Haire

Announcements from AnswerNet, Delivery Agent, Hawthorne Direct and more.

News
Broadcast-Only TV Homes on the Rise   17 Jul, 2013
By: Doug McPherson

NEW YORK – A new study from researcher GfK says the number of broadcast-only TV homes continue to...more >>




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