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Doug McPherson


News
It’s Google vs. Twitter in Super Bowl of Advertisers    27 Jan, 2016
By: Doug McPherson

MOUNTAIN VIEW, Calif. – When the Denver Broncos and Carolina Panthers are in a media time out...more >>

News
ANA: Online Ad Fraud Continues to Befuddle Industry   27 Jan, 2016
By: Doug McPherson

NEW YORK – Marketers could watch $7 billion worth of ad spending swirl down the drain in 2016...more >>

News
FTC: Advertisers Going Overboard With Tracking   27 Jan, 2016
By: Doug McPherson

NEW YORK – Federal Trade Commissioner Julie Brill says the ad tech industry should – at a bare...more >>

News
News Corner January 20, 2016   20 Jan, 2016
By: Doug McPherson

News bites from a2b Fulfillment, ICTV Brands, and more.

News
Mobile Video and OTT to Dig Deeper Roots in 2016   20 Jan, 2016
By: Doug McPherson

SANTA CLARA, Calif. – Analysts say a key takeaway for advertising pros from the Consumer...more >>

News
ESPN Wins With Media Buyers, but Viewers Would Drop It   20 Jan, 2016
By: Doug McPherson

BRISTOL, Conn. – It’s a good-news, bad-news scenario for ESPN. The good: The sports mammoth...more >>

News
E-Commerce Fulfillment Costs on the Rise   20 Jan, 2016
By: Doug McPherson

STAMFORD, Conn. – Small retailers and e-retailers should expect a round of belt-tightening around...more >>

News
FCC Seeks More Info on Charter-TWC Deal   20 Jan, 2016
By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) is seeking more information from Liberty...more >>

News
Turner Turning to Better Video Ads, Young Viewers   20 Jan, 2016
By: Doug McPherson

ATLANTA – Turner Broadcasting is launching an industry-wide research consortium dubbed the Turner...more >>

News
News Corner January 13, 2016   13 Jan, 2016
By: Doug McPherson

News bites from DNA Response, Marketing Maven, and more.



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