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Response Author

Doug McPherson


News
News Corner April 12, 2017   12 Apr, 2017
By: Doug McPherson

News bites from DISH, HomeAdvisor, and more.

News
Guidelines Available for Ad, Data Targeting   12 Apr, 2017
By: Doug McPherson

NEW YORK – In an effort to standardize “advanced” data-driven linear TV media deals, Advanced...more >>

News
Several Companies Look to Board the Streaming Pay-TV Train   12 Apr, 2017
By: Doug McPherson

NEW YORK – Industry analysts are asking who’s next to jump on board the streaming pay-TV train....more >>

News
Google Hits ‘On’ Switch for YouTube TV in 5 U.S. Cities   12 Apr, 2017
By: Doug McPherson

SAN MATEO, Calif. – Viewers in five major U.S. markets began getting Google’s new live TV...more >>

News
New YouTube Rules Stir Backlash    12 Apr, 2017
By: Doug McPherson

SAN FRANCISCO – YouTube’s new application process that channels have to wade through to be...more >>

News
Advertisers – Including Key DR Players – Bolt From O’Reilly   12 Apr, 2017
By: Doug McPherson

NEW YORK – A number of marketers who use direct response and performance-based marketing methods...more >>

News
News Corner April 5, 2017   5 Apr, 2017
By: Doug McPherson

News bites from Verizon, Nielsen, and more.

News
Survey: Americans Believe Ads Over News   5 Apr, 2017
By: Doug McPherson

SAN FRANCISCO – A report from market research firm YouGov says Americans have more faith in...more >>

News
YouTube Stars See Sinking Income Amid Ad Changes   5 Apr, 2017
By: Doug McPherson

SAN MATEO, Calif. – In the wake of several brands freezing their ad spending on YouTube due to...more >>

News
VOD vs OTT: Millennials Seeking Better VOD, Not OTT   5 Apr, 2017
By: Doug McPherson

NEW YORK – Millennials are shunning over-the-top (OTT) services in favor of video-on-demand...more >>



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