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Response Author

Doug McPherson


Article
The Amazon Effect: It’s a Jungle Out There   1 Jun, 2017
By: Doug McPherson

It used to sell just books. It has turned the page. Today its product offerings are...more >>

Article
Field Reports June 2017   1 Jun, 2017
By: Doug McPherson

Field Reports June 2017

News
News Corner May 31, 2017   31 May, 2017
By: Doug McPherson

News bites from KPI Direct, OpenJar Concepts, and more.

News
Fox’s ‘Hannity’ Loses Advertisers Over Coverage of Debunked Story   31 May, 2017
By: Doug McPherson

NEW YORK – Some advertisers are balking at Fox News after one of the network’s personalities,...more >>

News
Studies Shed Light on Ad Fraud; 10% Drop in Losses    31 May, 2017
By: Doug McPherson

NEW YORK – The Association of National Advertisers (ANA) and White Ops say economic losses due to...more >>

News
ANA: Marketers Adopting Commission-Based Pay Models for Agencies   31 May, 2017
By: Doug McPherson

NEW YORK – The Association of National Advertisers (ANA) says in a new report that marketers are...more >>

News
Instagram Tests Direct Response Ads   31 May, 2017
By: Doug McPherson

MENLO PARK, Calif. – Instagram reports it is testing direct response ads inside its Stories...more >>

News
Google Focuses on Attribution in New Offerings for Marketers   31 May, 2017
By: Doug McPherson

SAN FRANCISCO – Google unveiled new tools for marketers at its annual Google Marketing Next event...more >>

News
News Corner May 24, 2017   24 May, 2017
By: Doug McPherson

News bites from Sling TV, Group M, and more.

News
NRF: Consumption Tax Would Reduce Sales and Jobs   24 May, 2017
By: Doug McPherson

WASHINGTON – The National Retail Federation (NRF) says Congress should reject a proposed $1...more >>



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