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Doug McPherson


Article
Field Reports — November 2016   1 Nov, 2016
By: Doug McPherson,Thomas Haire

Industry news, notes, and more — November 2016

News
News Corner October 26, 2016   26 Oct, 2016
By: Doug McPherson

News bites from Atomic Direct, a2b Fulfillment, and more.

News
Groups Ask FTC to Ban ‘Influencer Marketing’ Aimed at Kids   26 Oct, 2016
By: Doug McPherson

WASHINGTON – Advocacy groups are asking the Federal Trade Commission (FTC) to ban influencer...more >>

News
ANA Attendees Get an Earful From Vaynerchuk, Liodice   26 Oct, 2016
By: Doug McPherson

ORLANDO, Fla. – Attendees at the Association of National Advertisers (ANA) Masters of Marketing...more >>

News
Google/YouTube Start New TV Service, CBS to Offer Content   26 Oct, 2016
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Google’s YouTube is starting up a new TV service that offers a...more >>

News
TV Ad Spend Slips in September as Overall Q3 Ratings Sink    26 Oct, 2016
By: Doug McPherson

NEW YORK – National TV ad spending fell to an index of 163 in September, down from 175 in August,...more >>

News
Industry Reaction to AT&T’s Reported Time Warner Acquisition Varies   26 Oct, 2016
By: Doug McPherson

NEW YORK – The ripples of reaction to AT&T acquiring Time Warner continue throughout the...more >>

News
News Corner October 19, 2016   19 Oct, 2016
By: Doug McPherson

News bites from comScore, Digital Advertising Alliance, and more.

News
Obama Administration: Text-Spam Law Is Constitutional   19 Oct, 2016
By: Doug McPherson

WASHINGTON – Earlier this year, a consumer accused Facebook of violating the Telephone Consumer...more >>

News
Ad Industry Slams FCC’s ‘Counterproductive’ Privacy Proposal   19 Oct, 2016
By: Doug McPherson

WASHINGTON – Several ad trade groups are slamming the Federal Communications Commission’s (FCC)...more >>



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