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Doug McPherson


News
National TV Ad Revenues Dip; Analyst Expresses Concern   16 Aug, 2017
By: Doug McPherson

NEW YORK – National TV advertising revenues of major media companies dropped 1 percent in the...more >>

News
News Corner August 9, 2017   9 Aug, 2017
By: Doug McPherson

News bites from a2b Fulfillment, Direct Sales TV, and more.

News
Facebook to Favor Mobile Optimized Websites; Strengthens Fight Against Fake News    9 Aug, 2017
By: Doug McPherson

MENLO PARK, Calif. – Facebook announced a new algorithm that will reduce the reach of websites...more >>

News
Report: Snap Losing Advertisers, Influencers, and More   9 Aug, 2017
By: Doug McPherson

LOS ANGELES – A new report from CNBC says Snapchat is facing serious trouble that includes waning...more >>

News
OTT Metrics Getting a Closer Look; Viewability, Fraud at Issue   9 Aug, 2017
By: Doug McPherson

NEW YORK – A new study says a major obstacle for marketer metrics is that neither Nielsen nor...more >>

News
Pay TV Nears 1 Million Subscriber Losses in 2Q: ‘Worst Quarterly Loss Ever’   9 Aug, 2017
By: Doug McPherson

NEW YORK – Media analysts’ fears of subscriber losses for pay TV have now been realized: losses...more >>

News
2Q Network Financial Results a Mixed Bag   9 Aug, 2017
By: Doug McPherson

NEW YORK – Second-quarter financial results among major TV network groups proved to be mixed.

News
News Corner August 2, 2017   2 Aug, 2017
By: Doug McPherson

News bites from Turner, Extreme Reach, and more.

News
Twitter in Hot Water with AT&T, Congress   2 Aug, 2017
By: Doug McPherson

WASHINGTON – Soon after AT&T accused Twitter of violating open internet principles by flagging an...more >>

News
Microsoft’s White Spaces Plan Catches Blowback   2 Aug, 2017
By: Doug McPherson

WASHINGTON – Microsoft’s recent announcement about deploying unused television airwaves to...more >>



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