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Doug McPherson


News
Holiday E-Commerce Sales Rise 20 Percent   6 Jan, 2016
By: Doug McPherson

PURCHASE, N.Y. – The holidays were indeed happy for those in e-commerce. MasterCard Advisors...more >>

News
Smart TVs Getting Smarter but Questions of Security Loom   6 Jan, 2016
By: Doug McPherson

RIDGEFIELD PARK, N.J. – TV makers are touting their newest features as consumer demand heats up...more >>

News
Marketers Keen on Data, Mobile and E-mail for 2016   6 Jan, 2016
By: Doug McPherson

NEW YORK – Marketers say that, in 2016, they’ll be spending much of their budgets on data,...more >>

News
Nielsen Dumps Diaries in Set Meter Markets, Demos No Longer Accredited   6 Jan, 2016
By: Doug McPherson

NEW YORK – MediaPost News reports that effective December 31, demographic data reported by...more >>

News
FTC’s New Native Ad Rules Concern IAB; Publishers Unfazed   6 Jan, 2016
By: Doug McPherson

WASHINGTON – The Federal Trade Commission’s (FTC) new guidelines for native advertising are...more >>

Article
Hitting the Goal   1 Jan, 2016
By: Doug McPherson

Comedian Daniel Tosh once quipped about soccer, “If you grew up in a mud hut swatting horseflies,...more >>

Article
Field Reports — January 2016   1 Jan, 2016
By: Doug McPherson,Thomas Haire

Field Reports — January 2016

News
News Corner December 23, 2015   23 Dec, 2015
By: Doug McPherson

News bites from Thane Direct, Listen Up Español, and more.

News
TV Remains ‘Critical Ad Platform’ and Ad Budget King   23 Dec, 2015
By: Doug McPherson

NEW YORK – A new report says TV remains a critical advertising platform despite the fragmenting...more >>

News
Bill Gives Aid to FCC to Enforce Net Neutrality   23 Dec, 2015
By: Doug McPherson

WASHINGTON – Congress passed a funding bill on Friday that will help the Federal Communications...more >>



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