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Doug McPherson


News
Upfront News: Some Expect 10% Drop in Sales Volume   1 Jul, 2015
By: Doug McPherson

NEW YORK – It’s the tale of shrinking upfronts: some buyers and sellers expect up to a...more >>

News
News Corner June 24, 2015   24 Jun, 2015
By: Doug McPherson

News bites from Mercury Media, i.Predictus and more.

News
Spot TV Is a Buyer’s Market   24 Jun, 2015
By: Doug McPherson

NEW YORK – After a surge in demand for TV advertising this spring, the summer is off to a slow...more >>

News
PVOD on the Rise for Traditional TV Providers   24 Jun, 2015
By: Doug McPherson

DURHAM, N.C. – TV search company Digitalsmiths says that, in the first-quarter 2015, 69.8 percent...more >>

News
FCC Strengthens Text-Spam Rules   24 Jun, 2015
By: Doug McPherson

WASHINGTON – If you send text messages to consumers take note: The Federal Communications...more >>

News
Mobile Shopping ‘Exploding,’ Overtakes Desktop   24 Jun, 2015
By: Doug McPherson

RESTON, Va. – Mobile accounted for 13 percent of digital sales in fourth-quarter 2014, up from...more >>

News
AT&T on $100 Million Fine: We’ll See You in Court   24 Jun, 2015
By: Doug McPherson

WASHINGTON – AT&T says it will fight the fine that instantly landed in the history books. Last...more >>

News
News Corner June 17, 2015   17 Jun, 2015
By: Doug McPherson

News bites from Atomic Direct, Extreme Reach and more.

News
Lawmakers Oppose Curbing Tax Break for Advertising   17 Jun, 2015
By: Doug McPherson

WASHINGTON – The U.S. House of Representatives is considering revising the long-standing...more >>

News
Marketers Migrating to Programmatic Video   17 Jun, 2015
By: Doug McPherson

NEW YORK – New research finds that nearly 70 percent of marketing decision makers moved money...more >>




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