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Doug McPherson


News
Lawmakers Oppose Curbing Tax Break for Advertising   17 Jun, 2015
By: Doug McPherson

WASHINGTON – The U.S. House of Representatives is considering revising the long-standing...more >>

News
Marketers Migrating to Programmatic Video   17 Jun, 2015
By: Doug McPherson

NEW YORK – New research finds that nearly 70 percent of marketing decision makers moved money...more >>

News
ANA Commissions Media Buying Study   17 Jun, 2015
By: Doug McPherson

NEW YORK – The Association of National Advertisers (ANA) is commissioning a consultant to study...more >>

News
Over-The-Top TV Revenues to Reach $19B by 2019   17 Jun, 2015
By: Doug McPherson

DALLAS – New research from Parks Associates says TV homes with broadband are gradually signing...more >>

News
Research: TV Remains Best for Audience Reach   17 Jun, 2015
By: Doug McPherson

NEW YORK – New research says TV remains the most effective medium to reach consumers.

News
News Corner June 10, 2015   10 Jun, 2015
By: Doug McPherson

News bites from InfoTech, Strategic Media and more.

News
Ad Dollars Fail to Follow Mobile Video   10 Jun, 2015
By: Doug McPherson

NEW YORK – Even though Americans are watching more mobile video, ad dollars aren’t following,...more >>

News
Simulmedia Debuts Data-Driven Platform To Optimize Media   10 Jun, 2015
By: Doug McPherson

NEW YORK – Simulmedia is starting a new data-driven targeting and measurement platform to reach...more >>

News
Comcast Expands Addressable TV Advertising With New Acquisition   10 Jun, 2015
By: Doug McPherson

PHILADELPHIA – Comcast Corp. has purchased Visible World, which works with marketers to deliver...more >>

News
Study: Online Video Viewing Growing Rapidly, TV Still Influential    10 Jun, 2015
By: Doug McPherson

NEW YORK – A new study from Deloitte, the audit and consulting firm, says there was a big move in...more >>



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