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Doug McPherson


News
NBCU Ad Sales Force Get Pink Slips   12 Nov, 2013
By: Doug McPherson

NEW YORK – NBCUniversal cut about two-dozen workers from its TV ad sales staff, according to TV...more >>

News
DirecTV Considers Aereo-Like Service   12 Nov, 2013
By: Doug McPherson

EL SEGUNDO, Calif. – DirecTV CEO Mike White has told analysts his company has done research and...more >>

News
Amazon Customers in L.A., N.Y. to Get Sunday Postal Deliveries   12 Nov, 2013
By: Doug McPherson

SEATTLE – Amazon and the U.S. Postal Service (USPS) have announced a deal that will deliver goods...more >>

News
BREAKING: Trudeau Convicted of Criminal Contempt After Jurors Watch Infomercials    12 Nov, 2013
By: Doug McPherson,Thomas Haire

CHICAGO – TV pitchman Kevin Trudeau, 50, was convicted of criminal contempt Tuesday, based on...more >>

News
News Corner November 6, 2013   6 Nov, 2013
By: Doug McPherson

News bites from Venable, Marketsmith and more.

News
Online Shopping Set to Rise This Holiday Season   6 Nov, 2013
By: Doug McPherson

MOUNTAIN VIEW, Calif. – The Google 2013 Holiday Shopping Intentions Study finds that adults ages...more >>

News
CBS, Nielsen to Measure Local TV-Radio   6 Nov, 2013
By: Doug McPherson

NEW YORK – Nielsen and CBS are partnering in a first-ever trial to measure cross-media campaigns...more >>

News
Programmatic Ad Buying Could Hit $12B   6 Nov, 2013
By: Doug McPherson

NEW YORK – Magna Global estimates that worldwide programmatic ad spending will hit $12 billion...more >>

News
New York State to Supreme Court: Let Amazon Tax Stand   6 Nov, 2013
By: Doug McPherson

ALBANY, N.Y. – New York authorities say in new court papers that the U.S. Supreme Court should...more >>

News
DMA to FCC: ‘Forbear’ Enforcement of New TCPA Rules   6 Nov, 2013
By: Doug McPherson

NEW YORK – The Direct Marketing Association (DMA) says the Federal Communications Commission...more >>




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