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Doug McPherson


News
2014: ‘The Year of Social Acceptance’   20 Nov, 2013
By: Doug McPherson

NEW YORK – A new eMarketer report says nearly 90 percent of marketers will use social media...more >>

News
Walmart, Kohl's Beef Up Marketing for Holidays    20 Nov, 2013
By: Doug McPherson

NEW YORK – Expect to see more marketing during the holidays from Walmart and Kohl’s because of...more >>

News
Univision, HSN Unveil ‘Boutique Univision’    20 Nov, 2013
By: Doug McPherson

NEW YORK – Hispanic broadcaster Univision is partnering with HSN to enter the retail business...more >>

News
Bill Would Further Restrict Behavioral Targeting of Teens   20 Nov, 2013
By: Doug McPherson

WASHINGTON – U.S. House and Senate lawmakers introduced legislation last week that would impose...more >>

News
News Corner November 13, 2013   12 Nov, 2013
By: Doug McPherson

News bites from As Seen on TV Inc., a2b Fulfillment and more.

News
Retailers Tapping Mobile to up Purchases    12 Nov, 2013
By: Doug McPherson

NEW YORK – A new eMarketer report says smartphones are proving to be an effective tool to help...more >>

News
NBCU Ad Sales Force Get Pink Slips   12 Nov, 2013
By: Doug McPherson

NEW YORK – NBCUniversal cut about two-dozen workers from its TV ad sales staff, according to TV...more >>

News
DirecTV Considers Aereo-Like Service   12 Nov, 2013
By: Doug McPherson

EL SEGUNDO, Calif. – DirecTV CEO Mike White has told analysts his company has done research and...more >>

News
Amazon Customers in L.A., N.Y. to Get Sunday Postal Deliveries   12 Nov, 2013
By: Doug McPherson

SEATTLE – Amazon and the U.S. Postal Service (USPS) have announced a deal that will deliver goods...more >>

News
BREAKING: Trudeau Convicted of Criminal Contempt After Jurors Watch Infomercials    12 Nov, 2013
By: Doug McPherson,Thomas Haire

CHICAGO – TV pitchman Kevin Trudeau, 50, was convicted of criminal contempt Tuesday, based on...more >>




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