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Doug McPherson


News
News Corner June 25, 2014   25 Jun, 2014
By: Doug McPherson

News briefs from Hawthorne Direct, ZAIUS and more.

News
Twitter Looks to Drive TV Viewership with SnappyTV Purchase   25 Jun, 2014
By: Doug McPherson

SAN FRANCISCO – Twitter reports it will buy SnappyTV, a service that edits and shares video clips...more >>

News
Judge: No Class Action Against Hulu   25 Jun, 2014
By: Doug McPherson

SAN FRANCISCO – A federal judge has ruled consumers suing online video company Hulu for alleged...more >>

News
DAA Seeks End to Do-Not-Track Effort   25 Jun, 2014
By: Doug McPherson

WASHINGTON – The Digital Advertising Alliance has asked the World Wide Web Consortium (W3C) to...more >>

News
CMOs: Digital to Inflict Major Change    25 Jun, 2014
By: Doug McPherson

NEW YORK – An Accenture Interactive survey says 78 percent of senior marketing executives believe...more >>

News
E-mail Privacy Bill May Pass House Vote    25 Jun, 2014
By: Doug McPherson

WASHINGTON – The Email Privacy Act (H.R. 1852), a bill that would tighten digital privacy laws,...more >>

News
News Corner June 18, 2014   18 Jun, 2014
By: Doug McPherson

News bites from Fosdick Fulfillment, Atomic Direct and more.

News
Connected TV Viewers to Post Double-Digit Growth   18 Jun, 2014
By: Doug McPherson

NEW YORK – Today, more than 113 million people use an Internet-connected TV regularly, next year...more >>

News
TV Ad Dollars to Outpace Digital Video 6-to-1   18 Jun, 2014
By: Doug McPherson

NEW YORK – Despite the huge growth of digital video advertising in the U.S., TV will add more new...more >>

News
Digital Ad Revenue Hits $42.8 Billion in 2013, up in 1Q 2014   18 Jun, 2014
By: Doug McPherson

NEW YORK – The Interactive Advertising Bureau (IAB) reports that fourth-quarter 2013 digital ad...more >>




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