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Doug McPherson


News
NRF: Holiday Growth to Hit 3.7%, but Lots of Variables in Play   14 Oct, 2015
By: Doug McPherson

WASHINGTON – The National Retail Federation (NRF) predicts that total holiday sales will increase...more >>

News
50% of Those Younger Than 32 Won’t Be Viewing Pay TV in 10 Years   14 Oct, 2015
By: Doug McPherson

CAMBRIDGE, Mass. – Forrester Research is reporting some eye-opening news about eyes closing to...more >>

News
News Corner October 7, 2015   7 Oct, 2015
By: Doug McPherson

News bites from Newton Media, Autobytel, and more.

News
Poltrack: Ad Money Flowing Down the Drain   7 Oct, 2015
By: Doug McPherson

NEW YORK – CBS research chief David Poltrack told a group gathered at Advertising Week last week...more >>

News
Verizon Launches go90 App for iOS, Android   7 Oct, 2015
By: Doug McPherson

BASKING RIDGE, N.J. – Verizon’s new over-the-top, mobile-first video service for millennials,...more >>

News
Twitter Expands e-Commerce Efforts   7 Oct, 2015
By: Doug McPherson

SAN FRANCISCO – Twitter is on the verge of adding more e-commerce tools. Last year it launched...more >>

News
Facebook Unveils New Way To Siphon TV Ad Dollars   7 Oct, 2015
By: Doug McPherson

MENLO PARK, Calif. – Facebook has unveiled a new way to siphon TV ad money from Madison Avenue...more >>

Article
Field Reports - October 2015   1 Oct, 2015
By: Doug McPherson

Field Reports - October 2015

News
News Corner September 30, 2015   30 Sep, 2015
By: Doug McPherson

News bites from Concepts TV Productions, Media Design Group and more.

News
FTC Sues Marketer for Trying to Suppress Bad Reviews   30 Sep, 2015
By: Doug McPherson

WASHINGTON – If you’re a marketer in the United States, you have to take the bad with the good....more >>



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