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Doug McPherson


News
CBS Now Owns TV Guide Digital   5 Jun, 2013
By: Doug McPherson

NEW YORK – CBS Corp. is now the full owner of TV Guide Digital, including TVGuide.com and all TV...more >>

News
Mobile, Social See Biggest Digital Ad Spend Bumps; Direct Response Rises   5 Jun, 2013
By: Doug McPherson

NEW YORK – Nearly two-thirds of the 20 major U.S. brands surveyed by the Association of National...more >>

News
DMA: Lawsuits Threatening Data-Driven Marketing   5 Jun, 2013
By: Doug McPherson

WASHINGTON – The Direct Marketing Association (DMA) filed an amicus (“friend of the court”)...more >>

News
Survey: Marketers Need to Improve Digital Content   5 Jun, 2013
By: Doug McPherson

PALO ALTO, Calif. – A new study by the Chief Marketing Officer (CMO) Council says marketers need...more >>

Article
Field Reports - June 2013   1 Jun, 2013
By: Doug McPherson,Thomas Haire

Listen Up Español Creates Internal Loyalty With External Charity; Oreck Founder Blames VCs for...more >>

News
News Corner May 29, 2013   29 May, 2013
By: Doug McPherson

News Corner May 29, 2013

News
New Mobile Privacy Rules Proposed   29 May, 2013
By: Doug McPherson

WASHINGTON – The Network Advertising Initiative (NAI), a group that promotes online privacy and...more >>

News
Over-the-Top Viewing Leading to Cable Cutting   29 May, 2013
By: Doug McPherson

SAN FRANCISCO – As online video viewers rise, cable TV subscribers drop. A new survey by AYTM...more >>

News
Path Asks Judge to Dismiss Case of Wireless-Spam   29 May, 2013
By: Doug McPherson

SEATTLE – Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging the...more >>

News
FTC Commissioner Questions Privacy Report   29 May, 2013
By: Doug McPherson

WASHINGTON – Federal Trade Commission (FTC) commissioner Maureen Ohlhausen said last week the...more >>




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