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Doug McPherson


News
3.7 Percent ‘Extremely Likely’ to Cut Cord   23 Sep, 2015
By: Doug McPherson

MINNEAPOLIS – A new survey says 3.7 percent of consumers are “extremely likely” to cut the...more >>

News
Ad Spending Continuing at ‘Lethargic Pace’   23 Sep, 2015
By: Doug McPherson

NEW YORK – Analysts predict ad spending will lag U.S. economic growth for the fifth consecutive...more >>

News
TV Driving Consumers’ Digital Research; Video Capitalizing on It   23 Sep, 2015
By: Doug McPherson

BOSTON – Marketers take note: consumers love video. And it appears that after seeing ads on TV,...more >>

News
News Corner September 16, 2015   16 Sep, 2015
By: Doug McPherson

News bites from Yangaroo, Concepts TV Productions and more.

News
Broadcast, Cable Upfront Spending Declines Continue   16 Sep, 2015
By: Doug McPherson

NUTLEY, N.J. – Broadcast and cable TV continue to see upfront advertising spending declines....more >>

News
Apple TV to Allow Consumers to Shop   16 Sep, 2015
By: Doug McPherson

SAN FRANCISCO – Apple reports that, starting next month, consumers will be able to buy goods on...more >>

News
Verizon Unveils Free Mobile TV   16 Sep, 2015
By: Doug McPherson

BASKING RIDGE, N.J. – Verizon Communications has announced the start of a free, ad-supported...more >>

News
Report: Advertising Shifts ‘Irrevocably Away From TV’    16 Sep, 2015
By: Doug McPherson

NEW YORK – Reports from MoffettNathanson Research conclude “there is little doubt that both...more >>

News
News Corner September 9, 2015   9 Sep, 2015
By: Doug McPherson

News bites from OpenJar Concepts, Lincoln Media, and more.

News
Print Mag Readers Outnumber Digital, 2 to 1   9 Sep, 2015
By: Doug McPherson

BOSTON – Turns out people are reading print magazines more than their digital counterparts, at...more >>



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