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Doug McPherson


News
CBS, Nielsen to Measure Local TV-Radio   6 Nov, 2013
By: Doug McPherson

NEW YORK – Nielsen and CBS are partnering in a first-ever trial to measure cross-media campaigns...more >>

News
Programmatic Ad Buying Could Hit $12B   6 Nov, 2013
By: Doug McPherson

NEW YORK – Magna Global estimates that worldwide programmatic ad spending will hit $12 billion...more >>

News
New York State to Supreme Court: Let Amazon Tax Stand   6 Nov, 2013
By: Doug McPherson

ALBANY, N.Y. – New York authorities say in new court papers that the U.S. Supreme Court should...more >>

News
DMA to FCC: ‘Forbear’ Enforcement of New TCPA Rules   6 Nov, 2013
By: Doug McPherson

NEW YORK – The Direct Marketing Association (DMA) says the Federal Communications Commission...more >>

Article
Field Reports - November 2013   1 Nov, 2013
By: Doug McPherson,Thomas Haire

Concepts TV anniversary Q&A and more industry news.

News
News Corner October 30, 2013   30 Oct, 2013
By: Doug McPherson

News bites from Imagine Fulfillment Services, Allegro Response Teleservices and more.

News
‘Rate Deals’ Beat ‘Results’ in Media Buys   30 Oct, 2013
By: Doug McPherson

NEW YORK – Ad execs say “aggressive rate deals” are more important than “results” from...more >>

News
Ad Execs: TV Impressions More Important than Online    30 Oct, 2013
By: Doug McPherson

NEW YORK – A new survey from placemedia shows 89 percent of U.S. ad execs say TV video...more >>

News
Simulmedia-Nielsen Deal Leads to Ad Inventory Sales   30 Oct, 2013
By: Doug McPherson

NEW YORK – TV advertising and marketing company Simulmedia has struck an agreement to add...more >>

News
Google-MediaVest Deal Aims to Change Online Ad Buying   30 Oct, 2013
By: Doug McPherson

MOUNTAIN VIEW, Calif. - Google has inked a deal with Publicis-owned MediaVest that supports...more >>




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