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Doug McPherson


News
News Corner June 26, 2013   26 Jun, 2013
By: Doug McPherson

News Corner June 26, 2013

News
Twitter Partners With Viacom to Target Video Ads   26 Jun, 2013
By: Doug McPherson

SAN FRANCISCO – Social media giant Twitter is partnering with Viacom to target video ads built...more >>

News
Digital, Alternative Media Revs Could Hit $436 Billion    26 Jun, 2013
By: Doug McPherson

STAMFORD, Conn. – Total digital and alternative media revenue will reach $436.3 billion by 2017,...more >>

News
Report: Web Users Want Control Over Tracking   26 Jun, 2013
By: Doug McPherson

NEW YORK – A new report from advocacy group Consumer Watch says most Web users’ expectations of...more >>

News
Fla. AG Reaches Agreement With Lifestyle Lift on Ad Accuracy   26 Jun, 2013
By: Doug McPherson

TALLAHASSEE, Fla. – Florida Attorney General Pam Bondi announced last week that her office has...more >>

News
Cable Upfront Take Projected at $9.8 Billion   26 Jun, 2013
By: Doug McPherson

NEW YORK – Cable networks are following broadcast TV’s upfront deal making, and many are inking...more >>

News
News Corner June 19, 2013   19 Jun, 2013
By: Doug McPherson

News Corner June 19, 2013

News
Consumers: Marketing Is ‘a Bunch of B.S.’    19 Jun, 2013
By: Doug McPherson

SAN JOSE, Calif. - A new global study from the software giant, Adobe, has found that 43 percent of...more >>

News
DMA Fears Backlash From NSA Surveillance    19 Jun, 2013
By: Doug McPherson

NEW YORK – The revelations that the National Security Agency (NSA) has engaged in surveying U.S....more >>

News
Traditional Media Ad Spend Down; Cable, Digital Up   19 Jun, 2013
By: Doug McPherson

NEW YORK – A new report from Pivotal Research says ad revenues will decline in the U.S. by 0.5...more >>




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