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Doug McPherson


News
News Corner October 30, 2013   30 Oct, 2013
By: Doug McPherson

News bites from Imagine Fulfillment Services, Allegro Response Teleservices and more.

News
‘Rate Deals’ Beat ‘Results’ in Media Buys   30 Oct, 2013
By: Doug McPherson

NEW YORK – Ad execs say “aggressive rate deals” are more important than “results” from...more >>

News
Ad Execs: TV Impressions More Important than Online    30 Oct, 2013
By: Doug McPherson

NEW YORK – A new survey from placemedia shows 89 percent of U.S. ad execs say TV video...more >>

News
Simulmedia-Nielsen Deal Leads to Ad Inventory Sales   30 Oct, 2013
By: Doug McPherson

NEW YORK – TV advertising and marketing company Simulmedia has struck an agreement to add...more >>

News
Google-MediaVest Deal Aims to Change Online Ad Buying   30 Oct, 2013
By: Doug McPherson

MOUNTAIN VIEW, Calif. - Google has inked a deal with Publicis-owned MediaVest that supports...more >>

News
Cable, Media Industry to Beat Stock Market   30 Oct, 2013
By: Doug McPherson

NEW YORK – The media and entertainment industry is expected to outperform the major stock market...more >>

News
News Corner October 23, 2013   23 Oct, 2013
By: Doug McPherson,Thomas Haire

News bites from Viacom, Argo Marketing Group and more.

News
DMA: Data Value Worth $156 Billion    23 Oct, 2013
By: Doug McPherson

CHICAGO – The Direct Marketing Association (DMA) released a new study it says gives policymakers...more >>

News
NBCU’s 'TV Everywhere' Efforts Paying Off   23 Oct, 2013
By: Doug McPherson

ENGLEWOOD, Colo. – Market researcher IHS says NBCUniversal leads all TV content companies in...more >>

News
TRA-Kantar Judge Does a 180 on Infringement Claims   23 Oct, 2013
By: Doug McPherson

NEW YORK – U.S. District Court Judge Shira Scheindlin has issued a reversal in the TiVo Research...more >>




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