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Doug McPherson


News
Unilever’s Dollar Shave Club Purchase Could Spawn More Deals   27 Jul, 2016
By: Doug McPherson

LONDON – News of Unilever buying Dollar Shave Club last week for a rich $1 billion has spurred...more >>

News
News Corner July 20, 2016   20 Jul, 2016
By: Doug McPherson

News bites from WGN America, DISH Media Sales, and more.

News
Amazon Experimenting with Personalized Video Ads   20 Jul, 2016
By: Doug McPherson

EDINBURGH, Scotland – Online retail mammoth Amazon is experimenting with personalized video ads,...more >>

News
‘Buy’ Buttons on Social Media Failing the Push Test   20 Jul, 2016
By: Doug McPherson

BROOKLYN, N.Y. – Nearly half of U.S. internet users age 18 and older say they wouldn’t shop via...more >>

News
FTC: Herbalife Deceived Consumers, Fined $200M   20 Jul, 2016
By: Doug McPherson

WASHINGTON – Herbalife Ltd. will pay $200 million in fines levied by the Federal Trade Commission...more >>

News
TV Beats Smartphones, PCs in All Age Groups   20 Jul, 2016
By: Doug McPherson

NEW YORK – Traditional TV, despite a downward trajectory, remains the single largest part of U.S....more >>

News
ANA Transparency Guidelines: ‘Disclose All Potential Conflicts of Interest’   20 Jul, 2016
By: Doug McPherson

NEW YORK – The Association of National Advertisers (ANA) says advertisers should require their...more >>

News
News Corner July 13, 2016   13 Jul, 2016
By: Doug McPherson

News bites from DISH, Northern Lights Direct, and more.

News
Mobile Video to Hit $25B by 2021; Ad Spending to Drive Two-Thirds of Total Value   13 Jul, 2016
By: Doug McPherson

BOSTON – Worldwide revenue from mobile video will reach $25 billion by 2021, says data analysis...more >>

News
IBM: SVODers Dislike Ads, Frustrated With Buffering   13 Jul, 2016
By: Doug McPherson

NEW YORK – A new survey from IBM Cloud (formerly Clearleap) says despite the popularity of...more >>



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