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Doug McPherson


News
Brands Giving Social Media Followers Cold Shoulder   9 Sep, 2015
By: Doug McPherson

CHICAGO – Brands have done a fine job getting followers on social media, but they’ve been...more >>

News
Ad Buyers Shrug at Hulu Commercial-Free Option   9 Sep, 2015
By: Doug McPherson

LOS ANGELES – Hulu reports it’s starting a commercial-free version of its streaming service for...more >>

News
Stronger Ad-Blocking Technology Coming to a Phone Near You    9 Sep, 2015
By: Doug McPherson

COLOGNE, Germany – First Apple announces it will soon release its iOS9 system that will include...more >>

News
Study: Mobile Ad Spend to Surpass Desktop in 2015   9 Sep, 2015
By: Doug McPherson

NEW YORK – Mobile ad spending will surpass desktop for the first time in 2015, predicts market...more >>

News
News Corner September 2, 2015   2 Sep, 2015
By: Doug McPherson

News bites from OpenJar Concepts, Marketing Maven and more.

News
Connected TV Homes Continue to Make Gains    2 Sep, 2015
By: Doug McPherson

PORT WASHINGTON, N.Y. – Connected TV homes continue to expand in the TV marketplace.

News
GroupM Downgrades 2015 Ad Spend Forecast   2 Sep, 2015
By: Doug McPherson

NEW YORK – WPP’s GroupM has issued a forecast downgrade for 2015 ad-spending growth. In...more >>

News
CMOs, Studies See Social Media Getting Lots of Likes   2 Sep, 2015
By: Doug McPherson

CHICAGO – Social media is getting a lot of likes. A new survey of ad agencies during the second...more >>

News
A 5.7-Percent Increase Predicted for Holiday Retail Sales   2 Sep, 2015
By: Doug McPherson

NEW YORK – Early indications point to a strong holiday retail season for the United States.

Article
Teleservices Report: Answering the Call   1 Sep, 2015
By: Doug McPherson

Experts say an increase in competition among teleservices providers is giving marketers more...more >>



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