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Doug McPherson


News
Interactive Video Ads More Engaging Than Pre-Roll, Banners   20 Apr, 2016
By: Doug McPherson

NEW YORK – A new study says interactive video is more engaging than pre-roll or standard banners.

News
Viewers Flock to Netflix, but Digital Video Growth Continues to Shrink   20 Apr, 2016
By: Doug McPherson

NEW YORK – Consumers continue to flock to Netflix as 126.9 million people are expected to view it...more >>

News
Email Privacy Act Approved; Microsoft Sues Justice Dept. Over Gag Orders    20 Apr, 2016
By: Doug McPherson

WASHINGTON – In a rare bipartisan vote of 28-0, the House Judiciary Committee approved the Email...more >>

News
White House Supports FCC in Unlocking Set-Top Boxes   20 Apr, 2016
By: Doug McPherson

WASHINGTON – The White House is supporting the Federal Communications Commission’s (FCC)...more >>

News
News Corner April 13, 2016   13 Apr, 2016
By: Doug McPherson

News bites from R2C Group, Motivational Fulfillment, and more.

News
Time Warner Signs Nielsen to Partner with Its Medialab   13 Apr, 2016
By: Doug McPherson

NEW YORK – Time Warner has signed Nielsen as a strategic partner for its Medialab, which...more >>

News
FCC Considers Banning ‘Supercookies’   13 Apr, 2016
By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) is considering whether certain types of...more >>

News
Forecast: Pay TV to See Sharp Declines   13 Apr, 2016
By: Doug McPherson

NEW YORK – Pay-TV providers’ gross profit margins – which now average 25 percent – are...more >>

News
Websites Willing to Sue Ad Blockers   13 Apr, 2016
By: Doug McPherson

NEW YORK – Some of the U.S.’s most popular websites are willing to support legal action against...more >>

News
Verizon Makes Aggressive Moves Toward Yahoo, AwesomenessTV    13 Apr, 2016
By: Doug McPherson

NEW YORK – Verizon Communications is moving forward with its bid for Yahoo’s core businesses,...more >>



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