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Doug McPherson


News
Some Agencies Shunning Programmatic Ad Spending on Local TV   9 Dec, 2015
By: Doug McPherson

CHICAGO – More than two-thirds of U.S. ad agency professionals said they won’t be allocating...more >>

News
News Corner December 2, 2015   2 Dec, 2015
By: Doug McPherson

News bites from iSpot.tv, TVSquared and more.

News
DoJ to Probe Comcast’s Spot Ad Position   2 Dec, 2015
By: Doug McPherson

WASHINGTON – The U.S. Department of Justice (DoJ) has launched a probe into whether Comcast’s...more >>

News
Well-Targeted Ads Hit Their Mark; Consumers OK With Retargeting   2 Dec, 2015
By: Doug McPherson

SAN FRANCISCO – Some U.S. digital shoppers say targeted advertising is helpful, according to...more >>

News
TV Ads Expected Rise 4.8 Percent in 2016   2 Dec, 2015
By: Doug McPherson

NEW YORK – TV advertising continues to rise and will see stronger growth in 2016 due to the...more >>

News
Charter's TWC, Bright House Deals May Not Close Until June   2 Dec, 2015
By: Doug McPherson

ST. LOUIS – Several news organizations and analysts are reporting that Charter's proposed dual...more >>

News
Holiday Shopping Off to Strong Start; Online Thrives   2 Dec, 2015
By: Doug McPherson

WASHINGTON – Shoppers didn’t disappoint retailers over the Thanksgiving weekend, and the...more >>

Article
Web Exclusive: Radio Rising    1 Dec, 2015
By: Doug McPherson

Sometimes Jessica Martin-Forcier gets frustrated. The source of that frustration? Mostly radio —...more >>

Article
Field Reports - December 2015   1 Dec, 2015
By: Doug McPherson,Thomas Haire

Field Reports - December 2015

News
News Corner November 25, 2015   25 Nov, 2015
By: Doug McPherson

News bites from The Jay Group, Rentrak, and more.



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