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Doug McPherson


News
GfK MRI Introduces ‘Share Of Clock’ to Analyze TV   12 Aug, 2015
By: Doug McPherson

NEW YORK – Media research giant GfK MRI has unveiled a new product analyzing television’s...more >>

News
Click-to-Call Commerce: $1 Trillion   12 Aug, 2015
By: Doug McPherson

SEATTLE – When consumers click to call a business from an ad, up to one in four becomes an active...more >>

News
Charter CEO: Pay-TV Unaffordable, Need ‘Skinny’ Bundles   12 Aug, 2015
By: Doug McPherson

STAMFORD, Conn. – Tom Rutledge, CEO of Charter Communications, turned heads during the...more >>

News
Cable Revenues Struggle, More Ads Packed Into Shows   12 Aug, 2015
By: Doug McPherson

NEW YORK – It’s getting to be a common scenario: when ratings and revenues drop, media...more >>

News
News Corner August 5, 2015   5 Aug, 2015
By: Doug McPherson

News bites from Hawthorne Direct, Visaya and more.

News
AT&T: FCC Should ‘Recognize Its Error’ Over Throttling   5 Aug, 2015
By: Doug McPherson

WASHINGTON – AT&T says in a recent regulatory filling that the Federal Communications...more >>

News
TV Everywhere Viewing Up, but Still Tough to Access   5 Aug, 2015
By: Doug McPherson

LOS ANGELES – Cable and satellite companies have done a poor job of rolling out TV Everywhere...more >>

News
Streaming TV Viewing Tops One-Quarter of Time Spent Watching Programming   5 Aug, 2015
By: Doug McPherson

NEW YORK – Digital streaming now represents more than one-quarter of time spent watching TV,...more >>

News
Mobile Payments Could Rise Due to EMV   5 Aug, 2015
By: Doug McPherson

NEW YORK – Mobile payments could get a shot in the arm with the new liability standard EMV...more >>

News
Madison Ave. Moves $2 Billion From Traditional Media   5 Aug, 2015
By: Doug McPherson

NEW YORK – Madison Avenue boosted its spending in digital media by $3 billion during a nine-month...more >>



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