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Doug McPherson


News
OTT Subs Rise 12% Since 2014   21 Sep, 2016
By: Doug McPherson

DALLAS – The number of over-the-top (OTT) subscriptions to services like Netflix and Hulu has...more >>

News
Twitter Debuts New App for OTT TV   21 Sep, 2016
By: Doug McPherson

SAN FRANCISCO – Twitter has introduced a new app for live-streaming video on Apple TV, Amazon...more >>

News
Ad Groups to Improve Online Video Ads   21 Sep, 2016
By: Doug McPherson

NEW YORK – Eight major industry groups are coming together to create stronger standards for...more >>

News
FCC’s App Plan Draws Ire From Hollywood, Support From Writers Guild   21 Sep, 2016
By: Doug McPherson

WASHINGTON – Several entertainment industry groups have banded together to oppose the Federal...more >>

News
News Corner September 14, 2016   14 Sep, 2016
By: Doug McPherson

News bites from Chief Media, KPI Direct, and more.

News
Adobe Unveils Ad Insertion for TV Everywhere   14 Sep, 2016
By: Doug McPherson

NEW YORK – Adobe has unveiled dynamic ad insertions that can replace an ad that’s set to be...more >>

News
Advertisers Buying Into Podcasts; 65% of Consumers More Likely to Buy After Listening   14 Sep, 2016
By: Doug McPherson

NEW YORK – According to a new Interactive Advertising Bureau (IAB) report, 65 percent of...more >>

News
FCC Chief Wants Cable Providers to Create Apps   14 Sep, 2016
By: Doug McPherson

WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler is proposing that cable...more >>

News
Election Ad Spend to Lift Ad Market 5 percent   14 Sep, 2016
By: Doug McPherson

NEW YORK – Media spending in the U.S. in 2016 will hit $204.8 billion, a 5-percent increase from...more >>

News
News Corner September 7, 2016   7 Sep, 2016
By: Doug McPherson

News bites from Launch DRTV, Media Design Group, and more.



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