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Doug McPherson


News
Report: Marketers Should Pay Heed to Aging Hispanic Consumers   21 Oct, 2015
By: Doug McPherson

NEW YORK – While younger generations of Hispanics are garnering a lot of media attention,...more >>

News
On-Demand Ad Impressions See 40% Spike on Cable   21 Oct, 2015
By: Doug McPherson

DENVER – Advertising impressions in cable video-on-demand (VOD) programming were up 40 percent in...more >>

News
Facebook, TV Go Hand-in-Hand; More Video to Come   21 Oct, 2015
By: Doug McPherson

MENLO PARK, Calif. – Facebook now admits consumers love video.

News
Report: Online Video Viewing Now Equals TV    21 Oct, 2015
By: Doug McPherson

NEW YORK – A new report found that multiscreen users now spend as much time viewing online video...more >>

News
ICSC Bullish on Holiday Sales; Shoppers Armed With Phones   21 Oct, 2015
By: Doug McPherson

NEW YORK – Early predictions on the 2015 holiday shopping season are optimistic. The...more >>

News
News Corner October 14, 2015   14 Oct, 2015
By: Doug McPherson

News bites from Media Analytics, TabletTV, and more.

News
Cross-Channel Befuddling Marketers   14 Oct, 2015
By: Doug McPherson

CAMBRIDGE, Mass. – Marketers aren’t hitting the mark in cross-channel marketing, says a new...more >>

News
Report: OTT Market Reaches 90% of Digital Video Viewers   14 Oct, 2015
By: Doug McPherson

NEW YORK – The number of streaming over-the-top (OTT) video viewers in the United States may...more >>

News
Lawmakers Seek Stronger Do-Not-Track Standards   14 Oct, 2015
By: Doug McPherson

WASHINGTON – Lawmakers have told the Internet standards group World Wide Web Consortium (W3C)...more >>

News
NRF: Holiday Growth to Hit 3.7%, but Lots of Variables in Play   14 Oct, 2015
By: Doug McPherson

WASHINGTON – The National Retail Federation (NRF) predicts that total holiday sales will increase...more >>



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