Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Response Author

Doug McPherson


News
Research: TV Remains Best for Audience Reach   17 Jun, 2015
By: Doug McPherson

NEW YORK – New research says TV remains the most effective medium to reach consumers.

News
News Corner June 10, 2015   10 Jun, 2015
By: Doug McPherson

News bites from InfoTech, Strategic Media and more.

News
Ad Dollars Fail to Follow Mobile Video   10 Jun, 2015
By: Doug McPherson

NEW YORK – Even though Americans are watching more mobile video, ad dollars aren’t following,...more >>

News
Simulmedia Debuts Data-Driven Platform To Optimize Media   10 Jun, 2015
By: Doug McPherson

NEW YORK – Simulmedia is starting a new data-driven targeting and measurement platform to reach...more >>

News
Comcast Expands Addressable TV Advertising With New Acquisition   10 Jun, 2015
By: Doug McPherson

PHILADELPHIA – Comcast Corp. has purchased Visible World, which works with marketers to deliver...more >>

News
Study: Online Video Viewing Growing Rapidly, TV Still Influential    10 Jun, 2015
By: Doug McPherson

NEW YORK – A new study from Deloitte, the audit and consulting firm, says there was a big move in...more >>

News
Instagram Adding DR Ad Formats   10 Jun, 2015
By: Doug McPherson

SAN FRANCISCO – Instagram, the photo-sharing social media company, has announced it’s adding...more >>

News
News Corner June 3, 2015   3 Jun, 2015
By: Doug McPherson

News bites from Marketing Maven, NutraClick and more.

News
Cable, Telco ISPs: Court Should Stay Title II   3 Jun, 2015
By: Doug McPherson

WASHINGTON – Cable and telco ISPs are outlining why a federal court should uphold their requests...more >>

Article
Shazam Makes Print, TV Ads ‘Shoppable’   3 Jun, 2015
By: Doug McPherson

NEW YORK – App producer Shazam has just introduced a new visual recognition tool that lets...more >>



©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals