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Doug McPherson


News
Bots Could Cost Marketers $6.3 Billion in 2015   17 Dec, 2014
By: Doug McPherson

NEW YORK – Advertisers could lose $6.3 billion to bots in 2015 if current fraud rates continue,...more >>

News
Survey: 70 Percent of Marketers Increased Digital Ad Spend in 2014   17 Dec, 2014
By: Doug McPherson

NEW YORK – Chief marketing officers are spending more on digital media for branding vs. direct...more >>

News
Cable Risks Losing Market Share Without à la Carte Offering   17 Dec, 2014
By: Doug McPherson

SEATTLE – Consumers continue to push for cable TV providers to offer à la carte programming.

News
DMA Survey: Half of Marketers Seeing ROI on Data Investments   17 Dec, 2014
By: Doug McPherson

OMAHA, Neb. – Almost half of marketers have started seeing a return on the data-related...more >>

News
News Corner December 10, 2014   10 Dec, 2014
By: Doug McPherson

News bites from Custora, InterMedia Entertainment and more.

News
Ad Tech Firm TubeMogul Puts TV in its Sights   10 Dec, 2014
By: Doug McPherson

EMERYVILLE, Calif. – Web video ad buying technology firm TubeMogul is looking to position itself...more >>

News
Report: Cord Cutting is More Hype than Reality   10 Dec, 2014
By: Doug McPherson

NEW YORK – A new report says cord cutting – consumers cancelling their pay TV subscriptions –...more >>

News
Judge: FTC Case Against Amazon Can Proceed   10 Dec, 2014
By: Doug McPherson

SEATTLE – The Federal Trade Commission (FTC) can moved forward with its lawsuit accusing Amazon...more >>

News
FCC Restarts Clock on Mergers   10 Dec, 2014
By: Doug McPherson

WASHINGTON – As the Federal Communications Commission (FCC) restarted its informal 180-day...more >>

News
Live TV Viewing Down 12 Minutes; Overall Screen Time Rises    10 Dec, 2014
By: Doug McPherson

NEW YORK – Live TV consumption dropped from four hours and 44 minutes to four hours and 32...more >>




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