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Doug McPherson


News
Verizon Unveils Free Mobile TV   16 Sep, 2015
By: Doug McPherson

BASKING RIDGE, N.J. – Verizon Communications has announced the start of a free, ad-supported...more >>

News
Report: Advertising Shifts ‘Irrevocably Away From TV’    16 Sep, 2015
By: Doug McPherson

NEW YORK – Reports from MoffettNathanson Research conclude “there is little doubt that both...more >>

News
News Corner September 9, 2015   9 Sep, 2015
By: Doug McPherson

News bites from OpenJar Concepts, Lincoln Media, and more.

News
Print Mag Readers Outnumber Digital, 2 to 1   9 Sep, 2015
By: Doug McPherson

BOSTON – Turns out people are reading print magazines more than their digital counterparts, at...more >>

News
Brands Giving Social Media Followers Cold Shoulder   9 Sep, 2015
By: Doug McPherson

CHICAGO – Brands have done a fine job getting followers on social media, but they’ve been...more >>

News
Ad Buyers Shrug at Hulu Commercial-Free Option   9 Sep, 2015
By: Doug McPherson

LOS ANGELES – Hulu reports it’s starting a commercial-free version of its streaming service for...more >>

News
Stronger Ad-Blocking Technology Coming to a Phone Near You    9 Sep, 2015
By: Doug McPherson

COLOGNE, Germany – First Apple announces it will soon release its iOS9 system that will include...more >>

News
Study: Mobile Ad Spend to Surpass Desktop in 2015   9 Sep, 2015
By: Doug McPherson

NEW YORK – Mobile ad spending will surpass desktop for the first time in 2015, predicts market...more >>

News
News Corner September 2, 2015   2 Sep, 2015
By: Doug McPherson

News bites from OpenJar Concepts, Marketing Maven and more.

News
Connected TV Homes Continue to Make Gains    2 Sep, 2015
By: Doug McPherson

PORT WASHINGTON, N.Y. – Connected TV homes continue to expand in the TV marketplace.



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