News
Little Giant Ladder Founder Hal Wing Passes Away at 72 22 Aug, 2012
By: Doug McPherson
SPRINGVILLE, Utah – The direct response industry is mourning the death of one its greatest...more >>
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News Corner August 15, 2012 15 Aug, 2012
By: Doug McPherson
News Corner August 15, 2012
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IAB Seeks DIY Ad Units 15 Aug, 2012
By: Doug McPherson
NEW YORK – The Interactive Advertising Bureau (IAB) says the ad industry should adopt...more >>
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Online Advertisers Could Target TV Viewers 15 Aug, 2012
By: Doug McPherson
NEW YORK – Media research giant Nielsen has announced a program that will help online advertisers...more >>
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Google Writes $22.5 Million Check to FTC 15 Aug, 2012
By: Doug McPherson
WASHINGTON – Google Inc. had to pull out its checkbook to pay the largest fine ever levied by the...more >>
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2012 Election Sends Ad Prices Soaring 15 Aug, 2012
By: Doug McPherson
WASHINGTON – Some might consider it adding insult to injury. First, you’re assaulted with...more >>
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Viewers Hitting ‘Off’ Button on Pay TV 15 Aug, 2012
By: Doug McPherson
NEW YORK – Why do we need to pay cable and satellite companies when we’re watching YouTube and...more >>
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News Corner August 8, 2012 8 Aug, 2012
By: Doug McPherson
News Corner August 8, 2012
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A Directory of Networks Selling VOD Ads Now Available 8 Aug, 2012
By: Doug McPherson
NEW YORK – It’s being called a first and it may well be: A directory of TV networks currently...more >>
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Smartphones Take Gold; Tablets, Silver 8 Aug, 2012
By: Doug McPherson
NEW YORK – Sure, they have small screens and keyboards, but smartphones are making the grade...more >>
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