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Doug McPherson


News
Nielsen Dumps Diaries in Set Meter Markets, Demos No Longer Accredited   6 Jan, 2016
By: Doug McPherson

NEW YORK – MediaPost News reports that effective December 31, demographic data reported by...more >>

News
FTC’s New Native Ad Rules Concern IAB; Publishers Unfazed   6 Jan, 2016
By: Doug McPherson

WASHINGTON – The Federal Trade Commission’s (FTC) new guidelines for native advertising are...more >>

Article
Hitting the Goal   1 Jan, 2016
By: Doug McPherson

Comedian Daniel Tosh once quipped about soccer, “If you grew up in a mud hut swatting horseflies,...more >>

Article
Field Reports — January 2016   1 Jan, 2016
By: Doug McPherson,Thomas Haire

Field Reports — January 2016

News
News Corner December 23, 2015   23 Dec, 2015
By: Doug McPherson

News bites from Thane Direct, Listen Up Español, and more.

News
TV Remains ‘Critical Ad Platform’ and Ad Budget King   23 Dec, 2015
By: Doug McPherson

NEW YORK – A new report says TV remains a critical advertising platform despite the fragmenting...more >>

News
Bill Gives Aid to FCC to Enforce Net Neutrality   23 Dec, 2015
By: Doug McPherson

WASHINGTON – Congress passed a funding bill on Friday that will help the Federal Communications...more >>

News
Ad Revs Soar in November   23 Dec, 2015
By: Doug McPherson

NEW YORK – November’s U.S. advertising revenues soared 23 percent versus the same month a year...more >>

News
Report: Streaming Services ‘on Par’ With Cable    23 Dec, 2015
By: Doug McPherson

DULUTH, Ga. – Streaming services, such as Netflix, Amazon Video, and Hulu, are nearly as popular...more >>

News
U.S. Ad Spend Drops 3.7% in Q3   23 Dec, 2015
By: Doug McPherson

NEW YORK – Kantar Media, a research partner of Response, reports that U.S. ad spending sank 3.7...more >>



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