Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Response Author

Doug McPherson


News
TWC Sued Over CBS Blackout; FCC Avoiding Involvement in Carriage Dispute   21 Aug, 2013
By: Doug McPherson

LOS ANGELES – Subscribers ticked about paying for channels they don't receive filed a class...more >>

News
News Corner August 14, 2013   14 Aug, 2013
By: Doug McPherson

News bites from Thane Direct, Hearthware Inc. and more.

News
ROI, Measurement Top Social Media Challenges   14 Aug, 2013
By: Doug McPherson

CAMBRIDGE, Mass. – Marketers say determining return on investment and measurement remain their...more >>

News
Ad Buyers: Shift From TV to Digital is Real   14 Aug, 2013
By: Doug McPherson

WASHINGTON – About 70 percent of agency and marketer attendees at the 2013 Digital Content...more >>

News
Agencies Tap Programmatic Platform to Buy TV Ads   14 Aug, 2013
By: Doug McPherson

NEW YORK – Behind all the hustle and bustle of TV ad buying in 2013, a new “audience-buying”...more >>

News
AOL Buys Adap.tv, Predicts Ad Money Move From TV   14 Aug, 2013
By: Doug McPherson

NEW YORK – Not long after AOL announced it was buying online video advertising company Adap.tv...more >>

News
News Corner August 7, 2013   7 Aug, 2013
By: Doug McPherson

News from Hawthorne Direct, ION Media Networks and more.

News
Mobile Shopping to Rise for Holidays   7 Aug, 2013
By: Doug McPherson

SAN JOSE, Calif. – Retailers this holiday can expect even more of their sales coming from mobile,...more >>

News
Global Ad Spending Growth Modest   7 Aug, 2013
By: Doug McPherson

NEW YORK – Research giant Nielsen says global ad spending grew only moderately on a...more >>

News
DMA: Consumers Confused About Ad Targeting   7 Aug, 2013
By: Doug McPherson

NEW YORK – Consumers aren't accurately distinguishing between behaviorally targeted ads and other...more >>




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals