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Doug McPherson


News
Kantar: Cable Up, but Broadcast TV, Newspapers, Mag Ads Down in 2Q   24 Sep, 2014
By: Doug McPherson

NEW YORK – The U.S. advertising market rose just 0.7 percent in 2014’s second quarter,...more >>

News
CPG Brands Warming up to Programmatic   24 Sep, 2014
By: Doug McPherson

NEW YORK – Consumer packaged goods (CPG) companies emerged as the second biggest spenders in the...more >>

News
Public Knowledge to FCC: Block AT&T/DirecTV Merger   24 Sep, 2014
By: Doug McPherson

WASHINGTON – Advocacy group Public Knowledge has told the Federal Communications Commission (FCC)...more >>

News
IAB’s Anti-Fraud Effort Stirs Debate   24 Sep, 2014
By: Doug McPherson

NEW YORK – The Interactive Advertising Bureau (IAB) unveiled anti-fraud principles last week...more >>

News
News Corner September 17, 2014   17 Sep, 2014
By: Doug McPherson

News bites from Mercury Media, TransFirst and more.

News
Internet Trade Group Tells FCC ‘No Online Fast Lanes’   17 Sep, 2014
By: Doug McPherson

WASHINGTON – The Internet Association, representing Google, Facebook, Amazon and other Web...more >>

News
Programmatic Expanding Into Video   17 Sep, 2014
By: Doug McPherson

NEW YORK – A new survey by AOL Platforms says 84 percent of ad executives in the United States...more >>

News
Twitter Testing New Buy Button    17 Sep, 2014
By: Doug McPherson

NEW YORK – Twitter has started testing a “buy” button embedded in posts that lets users buy...more >>

News
Response Expo Nominated for Prestigious TSNN ‘Best in Show’ Award   17 Sep, 2014
By: Doug McPherson,Thomas Haire

BROOKFIELD, Wis., and SANTA ANA, Calif. – Response Expo, the leading event for professionals in...more >>

News
News Corner September 10, 2014   10 Sep, 2014
By: Doug McPherson

News bites from Fosdick Fulfillment, DNA Response and more.




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