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Doug McPherson


News
Adobe Dives Deeper Into Online Video Ads With TubeMogul Buy   16 Nov, 2016
By: Doug McPherson

SAN JOSE, Calif. – Adobe’s purchase last week of TubeMogul, the ad tech advertising platform,...more >>

News
The Trump Effect on Cable, Net Neutrality, Privacy, and Silicon Valley?   16 Nov, 2016
By: Doug McPherson

NEW YORK – Industry insiders and analysts are offering their speculation on what a Donald Trump...more >>

News
Ad Leaders, Association Weigh in on Trump's Win   16 Nov, 2016
By: Doug McPherson

NEW YORK – Advertising executives at Publicis Groupe, WPP, Interpublic Group, Omnicom, and the...more >>

News
News Corner November 9, 2016   9 Nov, 2016
By: Doug McPherson

News bits from Avalanche Creative Services, R2C Group, and more.

News
Studies: In-Store Phone Use Tied to Shopping   9 Nov, 2016
By: Doug McPherson

SAN FRANCISCO – A full 83 percent of consumers say their smartphone is central to their shopping...more >>

News
Virtual Reality Products Available for Holiday Shoppers   9 Nov, 2016
By: Doug McPherson

MOUNTAIN VIEW, Calif. - Virtual reality (VR) products will be on shelves for this season’s...more >>

News
DOJ: AT&T, DirecTV Illegally Colluded on L.A. Dodgers TV Rights   9 Nov, 2016
By: Doug McPherson

WASHINGTON – The U.S. Justice Department (DOJ) has sued AT&T and its DirecTV unit for allegedly...more >>

News
OTT Growth Spreads Across Services   9 Nov, 2016
By: Doug McPherson

DALLAS – The big three streaming services – Netflix, Amazon Prime, and Hulu – continue their...more >>

News
News Corner November 2, 2016   2 Nov, 2016
By: Doug McPherson

News bites from National Merchants Association, Data & Marketing Association, and more.

News
Smartphone Research Leads to Purchase; 78% Buy Same Day   2 Nov, 2016
By: Doug McPherson

NEW YORK – A new study says when shoppers start researching on their smartphones, 78 percent of...more >>



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