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Response Author

Doug McPherson


News
Broadband Providers to Court: Reexamine ‘Heavy Handed’ Net Neutrality Rules   3 Aug, 2016
By: Doug McPherson

WASHINGTON – Internet service providers (ISPs) have asked a federal appeals court to reconsider...more >>

News
Click-to-Call Spending to Hit $5.9 Billion in 2016   3 Aug, 2016
By: Doug McPherson

CHANTILLY, Va. - Global click-to-call spending will hit at $5.9 billion in 2016 and reach $13.7...more >>

News
Upfront Yields Big Gains yet Trouble Lurks   3 Aug, 2016
By: Doug McPherson

NEW YORK – As the upfront season closes, broadcast and cable networks are all smiles as some...more >>

News
Studies, News on the Olympics Offer Unpleasant Surprises for Sponsors    3 Aug, 2016
By: Doug McPherson

SAN BRUNO, Calif. – As the 2016 Olympic Games reach the starting line, studies on viewership have...more >>

Article
Pay Day   1 Aug, 2016
By: Doug McPherson

Few things in business are more important than getting paid. To help marketers keep their accounts...more >>

Article
Beating the Bad Guys   1 Aug, 2016
By: Doug McPherson

Jaimee Given, the marketing manager at Radiancy, a beauty and personal care company in New York,...more >>

Article
Field Reports - August 2016   1 Aug, 2016
By: Doug McPherson,Thomas Haire

Field Reports - August 2016

News
News Corner July 27, 2016   27 Jul, 2016
By: Doug McPherson

News bites from DRMetrix, SciMark, and more.

News
Time Warner, Viacom, A&E Slash Commercial Time   27 Jul, 2016
By: Doug McPherson

NEW YORK – Cable giants Time Warner, Viacom, and A+E Networks cut commercial time in...more >>

News
Programmatic TV Spending to Rise in 2017; AOL Invests $500M   27 Jul, 2016
By: Doug McPherson

SAN FRANCISCO – A new study says 73 percent of media buyers expect to spend up to half of their...more >>



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