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Doug McPherson


News
Shows Viewed on Traditional TV Yield Higher Ad Recall vs. Other Screens   6 Jul, 2016
By: Doug McPherson

NEW YORK – New research says viewing on a conventional TV set trumps viewing on computers,...more >>

News
Facebook Favors Friends and Family Posts; News Corp. Boss Blasts Move   6 Jul, 2016
By: Doug McPherson

MENLO PARK, Calif. – Facebook’s move to revamp its news feed algorithm to give posts from...more >>

News
Moody's: Pay TV and Networks Rapidly Eroding   6 Jul, 2016
By: Doug McPherson

NEW YORK – Pay TV and TV networks – long held as stalwarts in the U.S. media industry – are...more >>

Article
Field Reports — July 2016   1 Jul, 2016
By: Doug McPherson,Thomas Haire

Field Reports — July 2016: Industry news and more.

News
News Corner June 29, 2016   29 Jun, 2016
By: Doug McPherson,Thomas Haire

News bites from Music Choice, National Merchants Association and more.

News
Privacy Expert Urges FCC to Curb Broadband Providers   29 Jun, 2016
By: Doug McPherson

WASHINGTON – A privacy scholar is urging the Federal Communications Commission (FCC) to move...more >>

News
AT&T Mobility May Make TV Spots From Online Video Show Clips   29 Jun, 2016
By: Doug McPherson

DALLAS – AT&T continues its efforts to create online video shows for mobile viewers and reports...more >>

News
Nearly 70 Million U.S. Internet Users Will Block Ads This Year   29 Jun, 2016
By: Doug McPherson

NEW YORK – More than a quarter of internet users will block ads this year, says a new report from...more >>

News
Report: Addressable TV Ad Spending Doubled in ’15; Will Double Again in ‘16   29 Jun, 2016
By: Doug McPherson

NEW YORK – U.S. spending on addressable TV ads doubled in 2015 – and eMarketer predicts it will...more >>

News
Ad Leaders React to Brexit; Uncertainty Lingers in Market   29 Jun, 2016
By: Doug McPherson

LONDON – The media industry’s reaction to U.K. voters opting to leave the European Union...more >>



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