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Response Author

Doug McPherson


News
U.S. Digital Ad Spend Just 1% Below TV   6 Apr, 2016
By: Doug McPherson

NEW YORK – Digital ad spending will make up 35.8 percent of total media ad spending in the U.S....more >>

News
Politics, Olympics Define TV Availability for 2016    6 Apr, 2016
By: Doug McPherson

NEW YORK – The key words to remember about TV availability this year are: politics and Olympics.

News
Divided FCC Votes for Lifeline Reform   6 Apr, 2016
By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) voted 3-2 along party lines to reform...more >>

News
FilmOn X Fights Broadcaster Challenge   6 Apr, 2016
By: Doug McPherson

SAN FRANCISCO – Online video service FilmOn X (formerly Aereokiller) says in a brief filed in the...more >>

Article
Direct Response Hall of Fame: Worthy Winners   1 Apr, 2016
By: Doug McPherson

True to form, the Response Advisory Board, previous Hall of Fame inductees, and Response’s...more >>

Article
Field Reports — April 2016   1 Apr, 2016
By: Doug McPherson,Thomas Haire

Field Reports — April 2016

News
News Corner March 30, 2016   30 Mar, 2016
By: Doug McPherson

News bites from Diray Media, InterMedia Advertising, and more.

News
Report: Rovi and TiVo in Talks to Merge   30 Mar, 2016
By: Doug McPherson

SANTA CLARA, Calif. – Several sources including The New York Times and Variety are reporting that...more >>

News
Set-Top Unlocking Proposal Fight Lingers; Execs Back FCC   30 Mar, 2016
By: Doug McPherson

WASHINGTON – The latest move in the fight over Federal Communications Commission (FCC) chairman...more >>

News
Paid Media Spending Growth Slower Than Previously Expected   30 Mar, 2016
By: Doug McPherson

NEW YORK – Even though paid media spending will rise by 5.1 percent, overall growth in 2016 will...more >>



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