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Doug McPherson


News
News Corner June 1, 2016   1 Jun, 2016
By: Doug McPherson,Thomas Haire

News bites from Dish Network, the National Merchants Association, and more.

News
Study: Streaming SVOD Nearing Saturation    1 Jun, 2016
By: Doug McPherson

BOSTON – The U.S. subscription-video-on-demand (SVOD) market could be nearing saturation, says a...more >>

News
Wireless Customer Experience Deemed Mediocre; TV, Cable/Internet ‘Very Poor’   1 Jun, 2016
By: Doug McPherson

WABAN, Mass. – The wireless industry is delivering better customer experiences than TV service...more >>

News
MRC: Mobile Viewability Measurement Guidelines Coming Mid-June   1 Jun, 2016
By: Doug McPherson

NEW YORK – The Media Rating Council (MRC), which oversees standards for media measurement, will...more >>

News
Chamber of Commerce: Congress, Not FCC, Should Tackle Broadband Privacy Rules   1 Jun, 2016
By: Doug McPherson

WASHINGTON – The U.S. Chamber of Commerce says Congress, not the Federal Communications...more >>

News
Google Adds Programmatic Ad Features, Retools AdWords for Mobile-First Campaigns    1 Jun, 2016
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Google has retooled AdWords and Analytics for mobile marketing and added...more >>

News
News Corner May 25, 2016   25 May, 2016
By: Doug McPherson

News bites from OpenJar Concepts, DISH Media Sales, and more.

News
Survey: Marketers Should Tap Omnichannel for More Sales    25 May, 2016
By: Doug McPherson

NEW YORK – Consumers reached through several marketing channels buy more often from their...more >>

News
Google Makes Last Pitch to Court on Pay-Per-Click Class Action   25 May, 2016
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Google has made its final pitch to the U.S. Supreme Court about a lawsuit...more >>

News
Upfront Revs Up Slightly for Broadcast, Down for Cable   25 May, 2016
By: Doug McPherson

NEW YORK – Broadcast networks will see a meager 2-percent rise in overall upfront revenues this...more >>



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