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Doug McPherson


News
Pay TV Loses 812K Subs in Q2; Anti-Cable Ads Continue as Consumers’ Channels of Choice Shrink   7 Sep, 2016
By: Doug McPherson

CHARLOTTESVILLE, Va. – Pay-TV providers lost a record 812,000 subscribers in second-quarter 2016...more >>

News
Nielsen/Google Study: YouTube and TV Make Good Partners   7 Sep, 2016
By: Doug McPherson

MOUNTAIN VIEW, Calif. – A new Nielsen study commissioned by Google found that TV reach seems to...more >>

Article
Getting the Call   1 Sep, 2016
By: Doug McPherson

Expanded customer service capability is just one way teleservices providers are battling with the...more >>

Article
Field Reports - September 2016   1 Sep, 2016
By: Doug McPherson,Thomas Haire

Field Reports - September 2016

News
News Corner August 31, 2016   31 Aug, 2016
By: Doug McPherson

News bites from Sinclair Television Group, a2b Fulfillment, and more.

News
Privacy Advocates: WhatsApp Breaks Privacy Promise   31 Aug, 2016
By: Doug McPherson

WASHINGTON – Privacy advocates are accusing WhatsApp of reneging on its promises that it would...more >>

News
FTC Chair: Respect Consumers' Wishes   31 Aug, 2016
By: Doug McPherson

ASPEN, Colo. – Federal Trade Commission (FTC) Chairwoman Edith Ramirez told online ad companies...more >>

News
Report of Possible GfK Sale Shakes Media Research Industry   31 Aug, 2016
By: Doug McPherson

NUREMBERG, Germany – A report that GfK, the parent of Mediamark Research Inc. (MRI), a provider...more >>

News
Retail Sales to Rise 6% in ’16; Online May See Best Holiday in 5 Years   31 Aug, 2016
By: Doug McPherson

NEW YORK – Total retail sales across the globe will top $22 trillion in 2016, a 6-percent jump...more >>

News
Traditional Ads Slow in 2Q; Overall Ad Spend on Pace for Record   31 Aug, 2016
By: Doug McPherson

NEW YORK – Traditional U.S. ads in second-quarter 2016 advertising rose 2.5 percent, slowing from...more >>



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