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Response Author

Doug McPherson


News
Millennials Prefer Netflix Over Broadcast TV Hits   4 May, 2016
By: Doug McPherson

SAN FRANCISCO – Choosy millennials choose Netflix over broadcast TV.

News
Privacy Issues Continue to Push FCC, Congress to Act   4 May, 2016
By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) is rejecting a plea from the ad industry...more >>

News
Amazon Joins Google in Asking FCC to Unlock Set-Top Boxes   4 May, 2016
By: Doug McPherson

SEATTLE – Amazon has joined Google in asking the Federal Communications Commission (FCC) to issue...more >>

News
Rovi to Buy TiVo; Seeks to Combine Content and Strengthen Data-Based Metrics    4 May, 2016
By: Doug McPherson

SAN CARLOS, Calif. – Rovi, the digital entertainment guide provider and one of the biggest owners...more >>

Article
A Wiz at Biz   1 May, 2016
By: Doug McPherson

In February 2015 a TV ad captured Betty Kranz, a small business owner known as the “Pretzel...more >>

Article
Field Reports - May 2016   1 May, 2016
By: Doug McPherson,Thomas Haire

Field Reports - May 2016

News
News Corner April 20, 2016   20 Apr, 2016
By: Doug McPherson

News bites from DRMetrix, Sling TV, and more.

News
NBCU to Use ‘New Currency’ for Upfront Guarantees    20 Apr, 2016
By: Doug McPherson

NEW YORK – NBCUniversal reports it will use non-Nielsen data to guarantee audiences for targeted...more >>

News
Interactive Video Ads More Engaging Than Pre-Roll, Banners   20 Apr, 2016
By: Doug McPherson

NEW YORK – A new study says interactive video is more engaging than pre-roll or standard banners.

News
Viewers Flock to Netflix, but Digital Video Growth Continues to Shrink   20 Apr, 2016
By: Doug McPherson

NEW YORK – Consumers continue to flock to Netflix as 126.9 million people are expected to view it...more >>



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