Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Response Author

Doug McPherson


News
VOD Ad Impressions Jump 75 Percent in 2015   13 Jan, 2016
By: Doug McPherson

LAS VEGAS – Demand for commercials in cable video-on-demand (VOD) programming were up 75 percent...more >>

News
TVB Reveals Programmatic TV Guidelines   13 Jan, 2016
By: Doug McPherson

NEW YORK – The Television Bureau of Advertising (TVB), the trade group that represents local TV...more >>

News
Turner and Viacom to Reduce Ad Loads    13 Jan, 2016
By: Doug McPherson

NEW YORK – Viacom Inc. and Turner Broadcasting will reduce, significantly, their advertising...more >>

News
FTC: Lumosity Deceived Consumers With Testimonials, Ads   13 Jan, 2016
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) says online and mobile game company Lumosity made...more >>

News
News Corner January 6, 2016   6 Jan, 2016
By: Doug McPherson

News bites from InQuest Communications, Mediaocean, and more.

News
Holiday E-Commerce Sales Rise 20 Percent   6 Jan, 2016
By: Doug McPherson

PURCHASE, N.Y. – The holidays were indeed happy for those in e-commerce. MasterCard Advisors...more >>

News
Smart TVs Getting Smarter but Questions of Security Loom   6 Jan, 2016
By: Doug McPherson

RIDGEFIELD PARK, N.J. – TV makers are touting their newest features as consumer demand heats up...more >>

News
Marketers Keen on Data, Mobile and E-mail for 2016   6 Jan, 2016
By: Doug McPherson

NEW YORK – Marketers say that, in 2016, they’ll be spending much of their budgets on data,...more >>

News
Nielsen Dumps Diaries in Set Meter Markets, Demos No Longer Accredited   6 Jan, 2016
By: Doug McPherson

NEW YORK – MediaPost News reports that effective December 31, demographic data reported by...more >>

News
FTC’s New Native Ad Rules Concern IAB; Publishers Unfazed   6 Jan, 2016
By: Doug McPherson

WASHINGTON – The Federal Trade Commission’s (FTC) new guidelines for native advertising are...more >>



©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals