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Doug McPherson


News
AT&T Technology Targets Mobile Customers   6 Aug, 2014
By: Doug McPherson

NEW YORK – AT&T is pitching media buyers a new targeted advertising platform that uses data it...more >>

News
Smartphones, Beacons Changing the In-store Landscape   6 Aug, 2014
By: Doug McPherson

NEW YORK – A new report from the Business Insider Intelligence predicts that by 2015, 30,000...more >>

Article
Field Reports - August 2014   1 Aug, 2014
By: Doug McPherson,Thomas Haire

Field Reports - August 2014

News
News Corner July 30, 2014   30 Jul, 2014
By: Doug McPherson

News bites from Concepts TV Productions, InterMedia Advertising and more.

News
Pay TV a Mixed Bag: Stabilized but Still Challenged   30 Jul, 2014
By: Doug McPherson

SCOTTSDALE, Ariz. – Despite rough times of late, the U.S. pay TV market appears to have...more >>

News
Worldwide E-commerce Sales to Rise Nearly 20 Percent This Year   30 Jul, 2014
By: Doug McPherson

NEW YORK – Business-to-consumer E-commerce sales worldwide will hit $1.471 trillion in 2014, a...more >>

News
Paid Search No. 1 Way to Gain Customers   30 Jul, 2014
By: Doug McPherson

CAMBRIDGE, Mass. – Paid search marketing remains the top digital tactic to get customers but...more >>

News
Report: Broadcast, Cable TV Ad Revs to Drop 6%   30 Jul, 2014
By: Doug McPherson

LOS ANGELES – A new report from Media Dynamics says total TV upfront prime-time ad revenue for...more >>

News
FCC Asked to Remove State Restrictions on Cable Competition    30 Jul, 2014
By: Doug McPherson

MINNEAPOLIS – Chattanooga, Tenn., and Wilson, N.C., have filed petitions to ask the Federal...more >>

News
News Corner July 23, 2014   23 Jul, 2014
By: Doug McPherson

News bites from Hawthorne Direct, CoreMedia Systems and more.




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