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Response Author

Doug McPherson


News
TV Everywhere Viewing Up, but Still Tough to Access   5 Aug, 2015
By: Doug McPherson

LOS ANGELES – Cable and satellite companies have done a poor job of rolling out TV Everywhere...more >>

News
Streaming TV Viewing Tops One-Quarter of Time Spent Watching Programming   5 Aug, 2015
By: Doug McPherson

NEW YORK – Digital streaming now represents more than one-quarter of time spent watching TV,...more >>

News
Mobile Payments Could Rise Due to EMV   5 Aug, 2015
By: Doug McPherson

NEW YORK – Mobile payments could get a shot in the arm with the new liability standard EMV...more >>

News
Madison Ave. Moves $2 Billion From Traditional Media   5 Aug, 2015
By: Doug McPherson

NEW YORK – Madison Avenue boosted its spending in digital media by $3 billion during a nine-month...more >>

Article
Getting Paid   1 Aug, 2015
By: Doug McPherson

The proverbial “ka-ching” of the cash register is perhaps the best sound in business. But...more >>

Article
Field Reports - August 2015   1 Aug, 2015
By: Doug McPherson

Field Reports - August 2015

News
News Corner July 29, 2015   29 Jul, 2015
By: Doug McPherson

News bites from Cannella Response Television, Hawthorne Direct and more.

News
BBB: Euro-Pro Should Slow Its 5-Star Roll   29 Jul, 2015
By: Doug McPherson

ARLINGTON, Va. – The Better Business Bureau’s (BBB) National Advertising Division (NAD) has...more >>

News
Comcast Shipping 30,000 X1 Boxes Per Day   29 Jul, 2015
By: Doug McPherson

PHILADELPHIA – Comcast reports it is shipping about 30,000 X1 boxes (its in-home entertainment...more >>

News
Senators: FCC Should Restrict Behavioral Advertising   29 Jul, 2015
By: Doug McPherson

WASHINGTON – Democratic Lawmakers sent a letter to the Federal Communications Commission (FCC),...more >>




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