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Doug McPherson


News
Simulmedia Debuts Data-Driven Platform To Optimize Media   10 Jun, 2015
By: Doug McPherson

NEW YORK – Simulmedia is starting a new data-driven targeting and measurement platform to reach...more >>

News
Comcast Expands Addressable TV Advertising With New Acquisition   10 Jun, 2015
By: Doug McPherson

PHILADELPHIA – Comcast Corp. has purchased Visible World, which works with marketers to deliver...more >>

News
Study: Online Video Viewing Growing Rapidly, TV Still Influential    10 Jun, 2015
By: Doug McPherson

NEW YORK – A new study from Deloitte, the audit and consulting firm, says there was a big move in...more >>

News
Instagram Adding DR Ad Formats   10 Jun, 2015
By: Doug McPherson

SAN FRANCISCO – Instagram, the photo-sharing social media company, has announced it’s adding...more >>

News
News Corner June 3, 2015   3 Jun, 2015
By: Doug McPherson

News bites from Marketing Maven, NutraClick and more.

News
Cable, Telco ISPs: Court Should Stay Title II   3 Jun, 2015
By: Doug McPherson

WASHINGTON – Cable and telco ISPs are outlining why a federal court should uphold their requests...more >>

Article
Shazam Makes Print, TV Ads ‘Shoppable’   3 Jun, 2015
By: Doug McPherson

NEW YORK – App producer Shazam has just introduced a new visual recognition tool that lets...more >>

News
Future TV Ads Will Enable Impulse Shoppers   3 Jun, 2015
By: Doug McPherson

NEW YORK – “Smart advertisers are no longer relying solely on 30-second national broadcast...more >>

News
Alibaba Passes Amazon as ‘Most Valuable’ Retail Brand   3 Jun, 2015
By: Doug McPherson

LONDON – Chinese online giant Alibaba has passed Amazon with a brand value totaling $66.4...more >>

News
Programmatic TV Budgets to Rise 17% by 2019   3 Jun, 2015
By: Doug McPherson

NEW YORK – A new report from IPG Mediabrands’ Magna Global predicts that programmatic TV –...more >>




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