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Doug McPherson


News
Facebook Adding Muscle to Compete for TV Ad Buyers   19 Mar, 2014
By: Doug McPherson

MENLO PARK, Calif. – Facebook appears primed to compete for TV ad buyers – expanding its video...more >>

News
CBS Might Go Web-Only with Aereo Win    19 Mar, 2014
By: Doug McPherson

NEW YORK – CBS chief Les Moonves threatened last week to make CBS a Web-only model if...more >>

News
Twitter to Offer ‘Click-to-Call’ Direct Response Option   19 Mar, 2014
By: Doug McPherson

SAN FRANCISCO – Twitter says it will soon become an effective direct response advertising medium...more >>

News
Trudeau Headed to Federal Prison    19 Mar, 2014
By: Doug McPherson

CHICAGO – It appears infomercial viewers have seen the last of Kevin Trudeau – at least for a...more >>

News
News Corner March 12, 2014   12 Mar, 2014
By: Doug McPherson

News bites from NuWave LLC, Manatt Phelps & Phillips and more.

News
Ad Agencies Unsure About Programmatic Media Buying   12 Mar, 2014
By: Doug McPherson

CHICAGO – A new survey finds that most (94 percent) executives of smaller and mid-sized ad...more >>

News
Privacy Groups Challenge Facebook's Purchase Of WhatsApp   12 Mar, 2014
By: Doug McPherson

WASHINGTON – Facebook’s acquisition of WhatsApp has hit a legal snag. In a complaint filed with...more >>

News
Minors Fighting Viacom, Google on Privacy    12 Mar, 2014
By: Doug McPherson

NEWARK, N.J. – Lawyers for a group of children argued in court papers last week that a privacy...more >>

News
FCC: TV Ad Sales Agreements in Jeopardy    12 Mar, 2014
By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) will vote on new rules that would...more >>

News
FTC Unveils Agenda for 2014   12 Mar, 2014
By: Doug McPherson

WASHINGTON – Federal Trade Commission (FTC) Chairwoman Edith Ramirez unveiled five areas the...more >>




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