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Doug McPherson


News
News Corner January 13, 2016   13 Jan, 2016
By: Doug McPherson

News bites from DNA Response, Marketing Maven, and more.

News
FTC: Big Data Could Lead to Discrimination    13 Jan, 2016
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) says in a new report that while Big Data offers...more >>

News
VOD Ad Impressions Jump 75 Percent in 2015   13 Jan, 2016
By: Doug McPherson

LAS VEGAS – Demand for commercials in cable video-on-demand (VOD) programming were up 75 percent...more >>

News
TVB Reveals Programmatic TV Guidelines   13 Jan, 2016
By: Doug McPherson

NEW YORK – The Television Bureau of Advertising (TVB), the trade group that represents local TV...more >>

News
Turner and Viacom to Reduce Ad Loads    13 Jan, 2016
By: Doug McPherson

NEW YORK – Viacom Inc. and Turner Broadcasting will reduce, significantly, their advertising...more >>

News
FTC: Lumosity Deceived Consumers With Testimonials, Ads   13 Jan, 2016
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) says online and mobile game company Lumosity made...more >>

News
News Corner January 6, 2016   6 Jan, 2016
By: Doug McPherson

News bites from InQuest Communications, Mediaocean, and more.

News
Holiday E-Commerce Sales Rise 20 Percent   6 Jan, 2016
By: Doug McPherson

PURCHASE, N.Y. – The holidays were indeed happy for those in e-commerce. MasterCard Advisors...more >>

News
Smart TVs Getting Smarter but Questions of Security Loom   6 Jan, 2016
By: Doug McPherson

RIDGEFIELD PARK, N.J. – TV makers are touting their newest features as consumer demand heats up...more >>

News
Marketers Keen on Data, Mobile and E-mail for 2016   6 Jan, 2016
By: Doug McPherson

NEW YORK – Marketers say that, in 2016, they’ll be spending much of their budgets on data,...more >>



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