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Response Author

Doug McPherson


News
Obituary: Lowell “Bud” Paxson, 1935-2015   21 Jan, 2015
By: Doug McPherson

KALISPELL, Mont. – Lowell “Bud” Paxson, the entrepreneur who helped start TV home shopping...more >>

News
Studies: Video Ads Get Shared Regularly   21 Jan, 2015
By: Doug McPherson

NEW YORK – New studies show video advertising is on the rise and that consumers are apt to share...more >>

News
NBCU to Launch ‘Audience Targeting’ for TV   21 Jan, 2015
By: Doug McPherson

NEW YORK – To thwart the onslaught of digital competition, NBCUniversal is unveiling an Audience...more >>

News
Lawmakers Meet on Network Neutrality Jan. 21   21 Jan, 2015
By: Doug McPherson

WASHINGTON – Both the U.S. House of Representatives and the U.S. Senate are holding hearings on...more >>

News
President Asks FCC to End Muni-Broadband Restrictions   21 Jan, 2015
By: Doug McPherson

WASHINGTON – In a speech and in a letter last week, President Barack Obama called for an end to...more >>

News
News Corner January 14, 2015   14 Jan, 2015
By: Doug McPherson

News bites from Dial800, OpenJar Concepts and more.

News
Moonves: TV Can Help Marketers Push Consumers to Digital Platforms   14 Jan, 2015
By: Doug McPherson

LAS VEGAS – CBS CEO Les Moonves says TV can aid the new one-to-one personal marketing efforts of...more >>

News
FTC Head Warns of Privacy Risks from ‘Internet Of Things’   14 Jan, 2015
By: Doug McPherson

LAS VEGAS – Federal Trade Commission (FTC) Chairwoman Edith Ramirez says the “Internet of...more >>

News
Shopping App Use Sees Large Spike   14 Jan, 2015
By: Doug McPherson

SUNNYVALE, Calif. - Consumers using shopping apps increased by 174 percent in 2014 compared to a...more >>

News
Studies Paint Bleak Picture for Traditional TV   14 Jan, 2015
By: Doug McPherson

NEW YORK – New research is darkening the cloud above cable and traditional television.




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