Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Response Author

Doug McPherson


News
BBT Wants to Help Find CableCARD Successor   3 Dec, 2014
By: Doug McPherson

WASHINGTON - Beyond Broadband Technology (BBT), a cable-backed consortium that has developed a...more >>

News
Most Mobile Shopping Comes via Web, Not Apps   3 Dec, 2014
By: Doug McPherson

NEW YORK – Most E-commerce traffic comes from retailers’ mobile websites, not their apps, says...more >>

News
Advertisers Can Create Offers on Twitter   3 Dec, 2014
By: Doug McPherson

NEW YORK – Social media giant Twitter has launched a pilot called Twitter Offers that lets brands...more >>

News
Mobile Edging TV in Time Usage, Report Says   3 Dec, 2014
By: Doug McPherson

SUNNYVALE, Calif. – Consumers now spend more time on their mobile devices than their TVs,...more >>

News
Mobile Emerges as Game Changer for Black Friday, Cyber Monday   3 Dec, 2014
By: Doug McPherson

NEW YORK – The word to remember about Black Friday through Cyber Monday sales results in 2014 is...more >>

Article
Programmatic Proliferation   1 Dec, 2014
By: Doug McPherson

What is “programmatic”? What does it mean to you? What impact might it have on direct response?...more >>

Article
Field Reports - December 2014   1 Dec, 2014
By: Doug McPherson,Thomas Haire

Field Reports - December 2014

News
News Corner November 26, 2014   26 Nov, 2014
By: Doug McPherson,Thomas Haire

News bites from Extreme Reach, Media Properties Holdings and more.

News
Digital Ad Spend to Pass TV   26 Nov, 2014
By: Doug McPherson

CAMBRIDGE, Mass. – The amount of money marketers spend on digital media will surpass the amount...more >>

News
FCC Postpones Net Neutrality Vote; ‘Big Dogs Are Going to Sue’   26 Nov, 2014
By: Doug McPherson

WASHINGTON – The Federal Communications Commission’s (FCC) tentative agenda for its Dec. 11...more >>




©2015 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals