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Doug McPherson


News
Liodice: Digital Media is Least Accountable   26 Mar, 2014
By: Doug McPherson

LOS ANGELES – Bob Liodice, president and CEO of the Association of National Advertisers (ANA),...more >>

News
Comcast Caught in Crossfire as Netflix Calls for Stronger Net Neutrality Rules   26 Mar, 2014
By: Doug McPherson

LOS GATOS, Calif. – In a blog post last week, Netflix CEO Reed Hastings shared a strongly-worded...more >>

News
News Corner March 19, 2014   19 Mar, 2014
By: Doug McPherson

News bites from Mojo Now, InterMedia Entertainment and more.

News
February Not Bad for Cable, Broadcast Nets   19 Mar, 2014
By: Doug McPherson

NEW YORK – Cable networks’ ratings gained 3.5 percent in February 2014 versus February 2013 in...more >>

News
Facebook Adding Muscle to Compete for TV Ad Buyers   19 Mar, 2014
By: Doug McPherson

MENLO PARK, Calif. – Facebook appears primed to compete for TV ad buyers – expanding its video...more >>

News
CBS Might Go Web-Only with Aereo Win    19 Mar, 2014
By: Doug McPherson

NEW YORK – CBS chief Les Moonves threatened last week to make CBS a Web-only model if...more >>

News
Twitter to Offer ‘Click-to-Call’ Direct Response Option   19 Mar, 2014
By: Doug McPherson

SAN FRANCISCO – Twitter says it will soon become an effective direct response advertising medium...more >>

News
Trudeau Headed to Federal Prison    19 Mar, 2014
By: Doug McPherson

CHICAGO – It appears infomercial viewers have seen the last of Kevin Trudeau – at least for a...more >>

News
News Corner March 12, 2014   12 Mar, 2014
By: Doug McPherson

News bites from NuWave LLC, Manatt Phelps & Phillips and more.

News
Ad Agencies Unsure About Programmatic Media Buying   12 Mar, 2014
By: Doug McPherson

CHICAGO – A new survey finds that most (94 percent) executives of smaller and mid-sized ad...more >>




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