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Doug McPherson


DRMA Spotlight Article
DRMA Spotlight: Growing Smiles on Customers’ Faces   1 Apr, 2014
By: Doug McPherson

“In the beginning it was just me in my apartment on my couch with a laptop and $400 cash,” says...more >>

Article
Field Reports - April 2014   1 Apr, 2014
By: Doug McPherson,Thomas Haire

Field Reports - April 2014: News and information from around the direct, digital and data-driven...more >>

News
News Corner March 26, 2014   26 Mar, 2014
By: Doug McPherson,Thomas Haire

News bites from InterMedia Entertainment, Blue Vase Marketing and more.

News
NAB Alleges Interconnects Collusion    26 Mar, 2014
By: Doug McPherson

WASHINGTON, D.C. – The National Association of Broadcasters (NAB) is alleging that local market...more >>

News
Subscribers Leave Pay, Cable TV, Join Satellite TV   26 Mar, 2014
By: Doug McPherson

ARLINGTON, Va. – Last year will go down as a blah year for U.S. TV providers, says SNL Kagan.

News
Analyst: Gross Disparity In Online Video Ratings   26 Mar, 2014
By: Doug McPherson

NEW YORK – A Wall Street analyst says there is “gross disparity” in online video ratings and...more >>

News
Liodice: Digital Media is Least Accountable   26 Mar, 2014
By: Doug McPherson

LOS ANGELES – Bob Liodice, president and CEO of the Association of National Advertisers (ANA),...more >>

News
Comcast Caught in Crossfire as Netflix Calls for Stronger Net Neutrality Rules   26 Mar, 2014
By: Doug McPherson

LOS GATOS, Calif. – In a blog post last week, Netflix CEO Reed Hastings shared a strongly-worded...more >>

News
News Corner March 19, 2014   19 Mar, 2014
By: Doug McPherson

News bites from Mojo Now, InterMedia Entertainment and more.

News
February Not Bad for Cable, Broadcast Nets   19 Mar, 2014
By: Doug McPherson

NEW YORK – Cable networks’ ratings gained 3.5 percent in February 2014 versus February 2013 in...more >>




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