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Doug McPherson


News
Report of Possible GfK Sale Shakes Media Research Industry   31 Aug, 2016
By: Doug McPherson

NUREMBERG, Germany – A report that GfK, the parent of Mediamark Research Inc. (MRI), a provider...more >>

News
Retail Sales to Rise 6% in ’16; Online May See Best Holiday in 5 Years   31 Aug, 2016
By: Doug McPherson

NEW YORK – Total retail sales across the globe will top $22 trillion in 2016, a 6-percent jump...more >>

News
Traditional Ads Slow in 2Q; Overall Ad Spend on Pace for Record   31 Aug, 2016
By: Doug McPherson

NEW YORK – Traditional U.S. ads in second-quarter 2016 advertising rose 2.5 percent, slowing from...more >>

News
News Corner August 24, 2016   24 Aug, 2016
By: Doug McPherson

News bites from Mercury Media, PulseTV, and more.

News
Brite-Strike, TELEBrands Sue Emson Products For Patent Infringement    24 Aug, 2016
By: Doug McPherson

BOSTON – Brite-Strike Technologies Inc. and its licensee, TELEBrands Corp. – marketers of the...more >>

News
Mozilla Supports New Cable Box Rules   24 Aug, 2016
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Browser developer Mozilla is supporting the proposed new set-top-box...more >>

News
Sprint Ads Draw BBB Ad Group’s Attention    24 Aug, 2016
By: Doug McPherson

WASHINGTON – The National Advertising Division (NAD), a unit of the Better Business Bureau, has...more >>

News
T-Mobile in Hot Water Over Slowed Hotspots   24 Aug, 2016
By: Doug McPherson

BELLEVUE, Wash. – T-Mobile’s new version of its unlimited data plan, dubbed T-Mobile One, is...more >>

News
July TV Results Show a Mix of Gains and Losses   24 Aug, 2016
By: Doug McPherson

NEW YORK – TV in July was a mixed bag, according to results from various researchers.

News
News Corner August 17, 2016   17 Aug, 2016
By: Doug McPherson

News bites from Michael Alden, Manhattan Media, and more.



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