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Doug McPherson


News
Facebook Admits to More Ad Measurement Miscalculations   23 Nov, 2016
By: Doug McPherson

MENLO PARK, Calif. – Facebook reports more ad-metric inaccuracies but, in a blog post, adds,...more >>

News
DMA: Brands Can’t Spot Their Omnichannel Customers   23 Nov, 2016
By: Doug McPherson

NEW YORK – Just 9 percent of marketers can consistently recognize customers across media...more >>

News
VAB: Addressable TV to Hit $2.2B by 2018   23 Nov, 2016
By: Doug McPherson

NEW YORK – Addressable TV advertising will more than double its current revenue in two years,...more >>

News
Mobile Will Weigh Heavily on Holiday Sales   23 Nov, 2016
By: Doug McPherson

RESTON, Va. – Internet retailers need to focus on m-commerce more intently during the holidays...more >>

News
DraftKings and FanDuel Team Up; Reactions Vary From Good to Ugly    23 Nov, 2016
By: Doug McPherson

BOSTON – Daily fantasy sports companies DraftKings and FanDuel have teamed up via a proposed...more >>

News
News Corner November 16, 2016   16 Nov, 2016
By: Doug McPherson

News bites from Atomic Direct, the National Merchants Association, and more.

News
Total Pay-TV Subscribers Dip 1.3% in 3Q   16 Nov, 2016
By: Doug McPherson

NEW YORK – Pay-TV subscribers were down 1.3 percent in the third quarter – a drop of 455,000...more >>

News
Free Apple TV, Fire TV Stick May Accompany AT&T's DirecTV Now    16 Nov, 2016
By: Doug McPherson

DALLAS – Consumers signing up for AT&T’s DirecTV Now service may get added incentives: free...more >>

News
Adobe Dives Deeper Into Online Video Ads With TubeMogul Buy   16 Nov, 2016
By: Doug McPherson

SAN JOSE, Calif. – Adobe’s purchase last week of TubeMogul, the ad tech advertising platform,...more >>

News
The Trump Effect on Cable, Net Neutrality, Privacy, and Silicon Valley?   16 Nov, 2016
By: Doug McPherson

NEW YORK – Industry insiders and analysts are offering their speculation on what a Donald Trump...more >>



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