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Doug McPherson


News
Time Warner, Viacom, A&E Slash Commercial Time   27 Jul, 2016
By: Doug McPherson

NEW YORK – Cable giants Time Warner, Viacom, and A+E Networks cut commercial time in...more >>

News
Programmatic TV Spending to Rise in 2017; AOL Invests $500M   27 Jul, 2016
By: Doug McPherson

SAN FRANCISCO – A new study says 73 percent of media buyers expect to spend up to half of their...more >>

News
Ad Industry Abuzz About Yahoo-Verizon Deal   27 Jul, 2016
By: Doug McPherson

NEW YORK – Verizon Communications’ purchase of Yahoo’s ad assets – including search, video,...more >>

News
Unilever’s Dollar Shave Club Purchase Could Spawn More Deals   27 Jul, 2016
By: Doug McPherson

LONDON – News of Unilever buying Dollar Shave Club last week for a rich $1 billion has spurred...more >>

News
News Corner July 20, 2016   20 Jul, 2016
By: Doug McPherson

News bites from WGN America, DISH Media Sales, and more.

News
Amazon Experimenting with Personalized Video Ads   20 Jul, 2016
By: Doug McPherson

EDINBURGH, Scotland – Online retail mammoth Amazon is experimenting with personalized video ads,...more >>

News
‘Buy’ Buttons on Social Media Failing the Push Test   20 Jul, 2016
By: Doug McPherson

BROOKLYN, N.Y. – Nearly half of U.S. internet users age 18 and older say they wouldn’t shop via...more >>

News
FTC: Herbalife Deceived Consumers, Fined $200M   20 Jul, 2016
By: Doug McPherson

WASHINGTON – Herbalife Ltd. will pay $200 million in fines levied by the Federal Trade Commission...more >>

News
TV Beats Smartphones, PCs in All Age Groups   20 Jul, 2016
By: Doug McPherson

NEW YORK – Traditional TV, despite a downward trajectory, remains the single largest part of U.S....more >>

News
ANA Transparency Guidelines: ‘Disclose All Potential Conflicts of Interest’   20 Jul, 2016
By: Doug McPherson

NEW YORK – The Association of National Advertisers (ANA) says advertisers should require their...more >>



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