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Response Author

Doug McPherson


News
Report: Addressable TV Ad Spending Doubled in ’15; Will Double Again in ‘16   29 Jun, 2016
By: Doug McPherson

NEW YORK – U.S. spending on addressable TV ads doubled in 2015 – and eMarketer predicts it will...more >>

News
Ad Leaders React to Brexit; Uncertainty Lingers in Market   29 Jun, 2016
By: Doug McPherson

LONDON – The media industry’s reaction to U.K. voters opting to leave the European Union...more >>

News
News Corner June 22, 2016   22 Jun, 2016
By: Doug McPherson

News bites from Quigley-Simpson, Harvest Growth, and more.

News
More Programmatic Digital Video Inventory Available in First Quarter    22 Jun, 2016
By: Doug McPherson

SANTA CLARA, Calif. – More programmatic digital video inventory was made available, in the first...more >>

News
TV Everywhere Doubles; Viewers Aren’t On-the-Go    22 Jun, 2016
By: Doug McPherson

SAN JOSE, Calif. – TV Everywhere viewing on all digital platforms doubled its growth versus a...more >>

News
TV Advertising Can Boost App Acceptance   22 Jun, 2016
By: Doug McPherson

NEW YORK – A new study from the Video Advertising Bureau (VAB) has found a correlation between...more >>

News
SMI Report: 19% Growth in Scatter Market May Boost Upfront Ad Demand   22 Jun, 2016
By: Doug McPherson

NEW YORK – The 2016-17 upfront marketplace could be robust, according to new data analyzing the...more >>

News
Ad Outlook Gets Brighter Forecast   22 Jun, 2016
By: Doug McPherson

NEW YORK – Analysts are upgrading their forecasts for U.S. and global advertising.

News
News Corner June 15, 2016   15 Jun, 2016
By: Doug McPherson

News bites from OpenJar Concepts, Higher Power Marketing, and more.

News
TV Summit: TV’s Response to OTT Will Bring More Targeted Inventory   15 Jun, 2016
By: Doug McPherson

AMELIA ISLAND, Fla. – TV advertising big hitters who gathered in Florida last week for...more >>



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