News
TV 4Q Scatter Market Flat, Political Money Might Help 19 Sep, 2012
By: Doug McPherson
NEW YORK – Some media–buying executives are reporting fourth–quarter TV scatter ad prices...more >>
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Lawmaker Taking Up Privacy for Mobile Users 19 Sep, 2012
By: Doug McPherson
WASHINGTON – Rep. Ed Markey (D–Mass.) unveiled a new privacy bill last week that would make...more >>
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FCC Asks Court to Uphold Neutrality Rules 19 Sep, 2012
By: Doug McPherson
WASHINGTON – The Federal Communications Commission (FCC) asked a federal appeals court to uphold...more >>
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News Corner September 13, 2012 13 Sep, 2012
By: Doug McPherson
News Corner September 13, 2012
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Marketers Offered a Cash Back Guarantee 13 Sep, 2012
By: Doug McPherson
NEW YORK – A digital advertising agency is venturing into unchartered waters this week: it says...more >>
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Study: Social Media Can Spur TV Viewing 13 Sep, 2012
By: Doug McPherson
LARCHMONT, N.Y. – Social media can drive 18-to-34-year-olds to the TV, according to a study by...more >>
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Marketers Can Target Ads Based On Consumers’ Interests Via Twitter 13 Sep, 2012
By: Doug McPherson
SAN FRANCISCO – Twitter has announced marketers can use the company’s “microblogging...more >>
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Addressable TV Ads Making Headway 13 Sep, 2012
By: Doug McPherson
ROANOKE, Va. - It’s a sign that addressable TV-advertising technology – where marketers can...more >>
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News Corner September 5, 2012 5 Sep, 2012
By: Doug McPherson
News Corner September 5, 2012
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Marketers Tap Search Retargeting for DR Goals 5 Sep, 2012
By: Doug McPherson
SAN FRANCISCO – Retargeting, or keeping your brand in front of consumers after they’ve visited...more >>
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