Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Response Author

Doug McPherson


News
News Corner September 18, 2013   18 Sep, 2013
By: Doug McPherson,Thomas Haire

News bites from Thane Direct, a2b Fulfillment, Hawthorne Direct and more.

News
Disney Positive on Retrans Fee, Pay-TV Alternatives   18 Sep, 2013
By: Doug McPherson

MONTEREY, Calif. – Revenues from retransmission revenues could surpass $3 billion in 2013, says...more >>

News
Traditional Ad Spend Falling, Digital Rising   18 Sep, 2013
By: Doug McPherson

DURHAM, N.C. – Spending on traditional advertising – non-Web or other digital channels – will...more >>

News
Streaming TV Engaging Viewers   18 Sep, 2013
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Those streaming content to their TV – using a smart TV, set-top box,...more >>

News
Web Video Viewership Still Low Amid Heavy Ad Spend   18 Sep, 2013
By: Doug McPherson

NEW YORK – Nielsen reports Web video accounts for just 2.3 percent of total TV viewing, which...more >>

News
KSL Bankruptcy Clouded by Alleged Embezzling   18 Sep, 2013
By: Doug McPherson

LOS ANGELES – The closing of independent media agency KSL Media, which had a strong footprint in...more >>

News
News Corner September 11, 2013   11 Sep, 2013
By: Doug McPherson

Newsbites from the DMA, Marketsmith and more.

News
Digital Video Attracting More TV Viewers   11 Sep, 2013
By: Doug McPherson

NEW YORK – Traditional TV viewers are watching more digital video, says a new survey from media...more >>

News
Interactive Video Ads Double Purchase Intent   11 Sep, 2013
By: Doug McPherson

EMERYVILLE, Calif. – New research says marketers can stop worrying if interactive ads distract...more >>

News
Acxiom Taps Transparency For Big Data PR   11 Sep, 2013
By: Doug McPherson

LITTLE ROCK, Ark. – Data giant Acxiom is battling privacy advocates with an unlikely weapon:...more >>




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals