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Field Reports October 2012 1 Oct, 2012
By: Doug McPherson,Thomas Haire
LAS VEGAS — SENSA Products LLC was awarded the fourth annual Direct Response Marketing Alliance...more >>
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News Corner September 26, 2012 26 Sep, 2012
By: Doug McPherson
News Corner September 26, 2012
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Connected TVs Deliver Interested Audience for Advertisers 26 Sep, 2012
By: Doug McPherson
REDWOOD CITY, Calif. – An ad effectiveness study has found that ad clutter, creative content and...more >>
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One Hot August: Consumers Viewed 37.7 Billion Web Videos 26 Sep, 2012
By: Doug McPherson
RESTON, Va. – August couldn’t have gotten much hotter in Web video viewing: a record 188...more >>
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Internet Association Goes to Washington 26 Sep, 2012
By: Doug McPherson
WASHINGTON – The Internet Association, the nation’s first trade association representing the...more >>
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‘Unified Planner’ Unveiled for Better Media Planning 26 Sep, 2012
By: Doug McPherson
NEW YORK – An online video technology company unveiled what’s called a “unified planner”...more >>
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FTC Has Its Eye on Kid Food Ads 26 Sep, 2012
By: Doug McPherson
WASHINGTON – The Federal Trade Commission (FTC) has announced it is keeping a close eye on food...more >>
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News Corner September 19, 2012 19 Sep, 2012
By: Doug McPherson
News Corner September 19, 2012
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Tablets Will Lead Mobile Advertising In 2014 19 Sep, 2012
By: Doug McPherson
BOSTON – A new report predicts tablets will emerge as the primary platform for mobile ad revenue...more >>
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TV Viewers Tap Tablets to Enrich Viewing Experience 19 Sep, 2012
By: Doug McPherson
NEW YORK – Nearly two–thirds of tablet owners watch TV while they use their tablet, says a new...more >>
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