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Doug McPherson


Article
Field Reports - November 2015   1 Nov, 2015
By: Doug McPherson,Thomas Haire

Field Reports - November 2015

News
News Corner October 28, 2015   28 Oct, 2015
By: Doug McPherson

News bites from Concepts TV Productions, Hybrid Media and more.

News
Instagram Takes Top Honors from Social Marketers   28 Oct, 2015
By: Doug McPherson

NEW YORK – And the social marketing winner is … Instagram, according to the latest findings...more >>

News
Yelp Backs FTC In Fight Against ‘Gag Clauses’   28 Oct, 2015
By: Doug McPherson

WASHINGTON – Last month, the Federal Trade Commission (FTC) alleged in a groundbreaking lawsuit...more >>

News
YouTube Unveils Ad-Free Monthly Subscription Service   28 Oct, 2015
By: Doug McPherson

SAN BRUNO, Calif. – YouTube’s new premium version of its site, YouTube Red, opens October 28.

News
TiVo, Comcast to Release Set-top Demographic Ratings Data   28 Oct, 2015
By: Doug McPherson

SAN JOSE, Calif. – TiVo reports it will share free demographic ratings data gathered on more than...more >>

News
Analysts: Advertisers to See Soaring Ads Rates in 2016   28 Oct, 2015
By: Doug McPherson

NEW YORK – For all you cynics out there, here’s one more reason to hate democracy: 2016...more >>

News
News Corner October 21, 2015   21 Oct, 2015
By: Doug McPherson

Newsbites from Jellyfish Online Marketing, DNA Response and more.

News
Report: Marketers Should Pay Heed to Aging Hispanic Consumers   21 Oct, 2015
By: Doug McPherson

NEW YORK – While younger generations of Hispanics are garnering a lot of media attention,...more >>

News
On-Demand Ad Impressions See 40% Spike on Cable   21 Oct, 2015
By: Doug McPherson

DENVER – Advertising impressions in cable video-on-demand (VOD) programming were up 40 percent in...more >>



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