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Doug McPherson


News
Wheeler Defends Set-Top Proposal, Title II Process   9 Mar, 2016
By: Doug McPherson

WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler told a Senate Commerce...more >>

News
News Corner March 2, 2016   2 Mar, 2016
By: Doug McPherson

News bites from DRMetrix, a2b Fulfillment, and more.

News
Linear Programmatic Sales Coming to NBCU    2 Mar, 2016
By: Doug McPherson

NEW YORK – NBCUniversal is adding linear broadcast and cable inventory to its programmatic ad...more >>

News
Report: Addressable TV Is Here   2 Mar, 2016
By: Doug McPherson

NEW YORK – More than 40 million households can be pinpointed with relevant TV spots, and that,...more >>

News
TV Everywhere More Than Doubled in Fourth-Quarter 2015   2 Mar, 2016
By: Doug McPherson

SAN JOSE, Calif. – TV Everywhere (TVE) viewing climbed 102 percent in the fourth quarter of 2015...more >>

News
Lawmaker Proposes DTC Ad Moratorium   2 Mar, 2016
By: Doug McPherson

HARTFORD, Conn. – U.S. Rep. Rosa DeLauro (D-CT) is proposing new curbs that would prohibit...more >>

News
Advertisers Tapping TV Data for Digital Video    2 Mar, 2016
By: Doug McPherson

NEW YORK – More advertisers are coordinating their on-air and online campaigns by tapping data...more >>

Article
Housewares Finds a Home   1 Mar, 2016
By: Doug McPherson

It’s one of those gritty examples of entrepreneurship. When Jee Kim became a mom, she found...more >>

Article
Field Reports - March 2016   1 Mar, 2016
By: Doug McPherson,Thomas Haire

Meet the DR Hall of Famers and more in this month's news section.

News
News Corner February 24, 2016   24 Feb, 2016
By: Doug McPherson

News bites from Vista/ACI, Cornerstone Resource Partners, and more.



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