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Doug McPherson


News
Digital Devices Surpass TV in Steaming Content   2 Nov, 2016
By: Doug McPherson

NEW YORK – In aggregate, digital devices have surpassed TV sets as the way consumers stream TV...more >>

News
AT&T: DirecTV Now Ready to Launch for $35 Monthly   2 Nov, 2016
By: Doug McPherson

DALLAS – AT&T says its DirecTV Now, an internet-delivered service of linear TV networks, will...more >>

News
Analysts: Holiday Online Sales Expected to Break Records   2 Nov, 2016
By: Doug McPherson

SAN FRANCISCO – Studies from Adobe Digital Insights and Deloitte say the holidays could bring...more >>

Article
FCC Privacy Rules Draw Ire and Approval   2 Nov, 2016
By: Doug McPherson

WASHINGTON – Reaction to the Federal Communications Commission’s (FCC) 3-2 vote last week to...more >>

Article
Case Study: How a HurryCane Forms    1 Nov, 2016
By: Doug McPherson

This story has it all: practical marketing lessons, inspired creativity, remarkable resilience, and...more >>

Article
Field Reports — November 2016   1 Nov, 2016
By: Doug McPherson,Thomas Haire

Industry news, notes, and more — November 2016

News
News Corner October 26, 2016   26 Oct, 2016
By: Doug McPherson

News bites from Atomic Direct, a2b Fulfillment, and more.

News
Groups Ask FTC to Ban ‘Influencer Marketing’ Aimed at Kids   26 Oct, 2016
By: Doug McPherson

WASHINGTON – Advocacy groups are asking the Federal Trade Commission (FTC) to ban influencer...more >>

News
ANA Attendees Get an Earful From Vaynerchuk, Liodice   26 Oct, 2016
By: Doug McPherson

ORLANDO, Fla. – Attendees at the Association of National Advertisers (ANA) Masters of Marketing...more >>

News
Google/YouTube Start New TV Service, CBS to Offer Content   26 Oct, 2016
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Google’s YouTube is starting up a new TV service that offers a...more >>



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