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Response Author

Doug McPherson


Article
Programmatic Proliferation   1 Dec, 2014
By: Doug McPherson

What is “programmatic”? What does it mean to you? What impact might it have on direct response?...more >>

Article
Field Reports - December 2014   1 Dec, 2014
By: Doug McPherson,Thomas Haire

Field Reports - December 2014

News
News Corner November 26, 2014   26 Nov, 2014
By: Doug McPherson,Thomas Haire

News bites from Extreme Reach, Media Properties Holdings and more.

News
Digital Ad Spend to Pass TV   26 Nov, 2014
By: Doug McPherson

CAMBRIDGE, Mass. – The amount of money marketers spend on digital media will surpass the amount...more >>

News
FCC Postpones Net Neutrality Vote; ‘Big Dogs Are Going to Sue’   26 Nov, 2014
By: Doug McPherson

WASHINGTON – The Federal Communications Commission’s (FCC) tentative agenda for its Dec. 11...more >>

News
OTT Services Could Reach $5.8B in Revenue This Year   26 Nov, 2014
By: Doug McPherson

CAMPBELL, Calif. – Over-the-top pay TV revenue from services like Netflix and Hulu Plus may...more >>

News
Holiday Online Spending to Jump 16 Percent    26 Nov, 2014
By: Doug McPherson

RESTON, Va. – Total online retail spending for this November and December is expected to be 16...more >>

News
Aereo Files for Bankruptcy; Investors Lose $95.6M   26 Nov, 2014
By: Doug McPherson

NEW YORK – Online video distributor Aereo has filed for Chapter 11 bankruptcy.

News
News Corner November 19, 2014   19 Nov, 2014
By: Doug McPherson

News bites from Atomic Direct, Mojo and more.

News
Nielsen Exec: TV Industry Should Adopt New Ratings Standards   19 Nov, 2014
By: Doug McPherson

NEW YORK – A Nielsen executive is calling for the television industry adopt new rating standards.




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