News
DMA Announces Data-Driven Marketing Institute 17 Oct, 2012
By: Doug McPherson
LAS VEGAS – On Monday, the Direct Marketing Association (DMA) announced it is launching a new...more >>
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Political Ad Spend Rises in Local TV, Boosts Ad Economy 17 Oct, 2012
By: Doug McPherson
NEW YORK – As annoying as they are, political ads do have an upside: they’re adding some muscle...more >>
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Senator, DMA Spar Over Data Brokers Probe 17 Oct, 2012
By: Doug McPherson
WASHINGTON – When Senator John D. Rockefeller IV (D-WV) announced last week that he had opened an...more >>
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News Corner October 10, 2012 10 Oct, 2012
By: Doug McPherson
News Corner October 10, 2012
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CW Print Ad Features Live Twitter Feed 10 Oct, 2012
By: Doug McPherson
LOS ANGELES – Print ads took a futuristic turn earlier this month when the Oct. 5 edition of...more >>
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News
OpenSky Taps Ads to Explain Social Shopping 10 Oct, 2012
By: Doug McPherson
NEW YORK – To shed light on exactly how social shopping actually works, OpenSky.com is launching...more >>
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FTC’s New Green Guides Make Debut 10 Oct, 2012
By: Doug McPherson
WASHINGTON – The long-awaited final version of the Federal Trade Commission’s (FTC) Green...more >>
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News
Advertisers Tell FTC They Still Support ‘Do Not Track’ 10 Oct, 2012
By: Doug McPherson
NEW YORK – Advertising industry leaders continue to reject charges that they no longer back a...more >>
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News
Truth-In-Advertising Dot-Com Guidelines Could Hit By Year End 10 Oct, 2012
By: Doug McPherson
WASHINGTON – The Federal Trade Commission (FTC) has announced marketers can expect an update to...more >>
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Thinking on the Side of the Box 1 Oct, 2012
By: Doug McPherson
It’s like that old Reese’s commercial: “Hey, you got your chocolate in my peanut butter. Hey,...more >>
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