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Doug McPherson


News
Mobile Drives Facebook to New Profits, Growth   11 Nov, 2015
By: Doug McPherson

MENLO PARK, Calif. – Profits and revenues are up at the social giant Facebook and a key reason...more >>

News
TV Networks Mine Viewers’ Physical Cues to Improve Ads, Programming   11 Nov, 2015
By: Doug McPherson

NEW YORK – Comcast Corp.’s NBCUniversal and Viacom Inc. are each opening labs to study TV...more >>

News
Senate May Ban Online ‘Gag’ Clauses   11 Nov, 2015
By: Doug McPherson

WASHINGTON – The U.S. Senate is considering a bill that aims to protect people’s right to...more >>

News
News Corner November 4, 2015   4 Nov, 2015
By: Doug McPherson

News bites from Atomic Direct, InterMedia Advertising, and more.

News
Netflix Users Watch 10 Shows, 4 Movies per Week   4 Nov, 2015
By: Doug McPherson

NEW YORK – U.S. Netflix users watch 10 shows per week on the platform – as well as four movies...more >>

News
Cox Subscribers Win $6.31 Million in Antitrust Lawsuit   4 Nov, 2015
By: Doug McPherson

TULSA, Okla. – Cox Communications subscribers in Middle America won an antitrust lawsuit with a...more >>

News
Dish Continues to Test Programmatic Exchange for TV Ads   4 Nov, 2015
By: Doug McPherson

ENGLEWOOD, Colo. – Dish Network is continuing beta testing of a programmatic ad marketplace for...more >>

News
Cable Shows Strong Third-Quarter Subs; Broadcast Viewing Holds Steady   4 Nov, 2015
By: Doug McPherson

NEW YORK – Cable’s third-quarter rebound has some rethinking if cord cutting is the way of the...more >>

News
Local TV Stations Look to Cash in on Political Ads   4 Nov, 2015
By: Doug McPherson

WASHINGTON – TV ad spending is projected to hit $4.4 billion for the 2016 election cycle,...more >>

Article
Lights, Camera … Creativity   1 Nov, 2015
By: Doug McPherson

If you were channel surfing on a Friday night in August or September and landed on Jewelry...more >>



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