News
TV Leads in Global Rise of Ad Dollars, Internet Surges 24 Oct, 2012
By: Doug McPherson
NEW YORK – Advertising is on the rise around the globe and across nearly all media types. Top...more >>
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News Corner October 17, 2012 17 Oct, 2012
By: Doug McPherson
News Corner October 17, 2012
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30-60 Second Video Ads Top Engagement; 1-2 Minute Spots Top Viewing 17 Oct, 2012
By: Doug McPherson
NEW YORK – A new study reveals that brands are growing more sophisticated in how they’re using...more >>
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BVN President Pleads Guilty to $1.9 Million Infomercial Fraud 17 Oct, 2012
By: Doug McPherson
WEST PALM BEACH, Fla. – The South Florida Sun Sentinel reports that the president of Business...more >>
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DMA Announces Data-Driven Marketing Institute 17 Oct, 2012
By: Doug McPherson
LAS VEGAS – On Monday, the Direct Marketing Association (DMA) announced it is launching a new...more >>
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Political Ad Spend Rises in Local TV, Boosts Ad Economy 17 Oct, 2012
By: Doug McPherson
NEW YORK – As annoying as they are, political ads do have an upside: they’re adding some muscle...more >>
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Senator, DMA Spar Over Data Brokers Probe 17 Oct, 2012
By: Doug McPherson
WASHINGTON – When Senator John D. Rockefeller IV (D-WV) announced last week that he had opened an...more >>
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News Corner October 10, 2012 10 Oct, 2012
By: Doug McPherson
News Corner October 10, 2012
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CW Print Ad Features Live Twitter Feed 10 Oct, 2012
By: Doug McPherson
LOS ANGELES – Print ads took a futuristic turn earlier this month when the Oct. 5 edition of...more >>
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OpenSky Taps Ads to Explain Social Shopping 10 Oct, 2012
By: Doug McPherson
NEW YORK – To shed light on exactly how social shopping actually works, OpenSky.com is launching...more >>
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