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Doug McPherson


News
Research: Cable Stuffed Ads in Q4   4 Feb, 2015
By: Doug McPherson

NEW YORK – New research says U.S. TV networks increased the number of ads they ran during...more >>

News
Court: POM Used Deception in Advertising   4 Feb, 2015
By: Doug McPherson

WASHINGTON – The U.S. Court of Appeals for the District of Columbia Circuit ruled Friday that the...more >>

Article
Field Reports: February 2015   1 Feb, 2015
By: Doug McPherson

News from around the direct, digital and data-driven marketing industry.

News
News Corner January 28, 2015   28 Jan, 2015
By: Doug McPherson

News bites from Northern Response, Turner Broadcasting and more.

News
NBC to Stream 11 Hours of Free Content on Super Bowl Sunday   28 Jan, 2015
By: Doug McPherson

NEW YORK – NBC will stream 11 consecutive hours of live, free content on Super Bowl Sunday,...more >>

News
Google, Viacom Dodge Privacy Lawsuit   28 Jan, 2015
By: Doug McPherson

NEWARK, N.J. – Google and Viacom dodged a potential class-action lawsuit last week when a federal...more >>

News
Survey: Most Retailers Not Ready for EMV Deadline   28 Jan, 2015
By: Doug McPherson

NAPLES, Fla. – A new survey says retailers and technology professionals are not prepared for the...more >>

News
FTC to Ad Companies: Don’t ‘Play Games’ With Privacy    28 Jan, 2015
By: Doug McPherson

WASHINGTON – Federal Trade Commission (FTC) Bureau of Consumer Protection head Jessica Rich...more >>

News
News Corner January 21, 2015   21 Jan, 2015
By: Doug McPherson

News bites from Marketsmith, Level 5 Beverage Co., and more.

News
Obituary: Lowell “Bud” Paxson, 1935-2015   21 Jan, 2015
By: Doug McPherson

KALISPELL, Mont. – Lowell “Bud” Paxson, the entrepreneur who helped start TV home shopping...more >>




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