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Doug McPherson


News
Lawmaker Proposes DTC Ad Moratorium   2 Mar, 2016
By: Doug McPherson

HARTFORD, Conn. – U.S. Rep. Rosa DeLauro (D-CT) is proposing new curbs that would prohibit...more >>

News
Advertisers Tapping TV Data for Digital Video    2 Mar, 2016
By: Doug McPherson

NEW YORK – More advertisers are coordinating their on-air and online campaigns by tapping data...more >>

Article
Housewares Finds a Home   1 Mar, 2016
By: Doug McPherson

It’s one of those gritty examples of entrepreneurship. When Jee Kim became a mom, she found...more >>

Article
Field Reports - March 2016   1 Mar, 2016
By: Doug McPherson,Thomas Haire

Meet the DR Hall of Famers and more in this month's news section.

News
News Corner February 24, 2016   24 Feb, 2016
By: Doug McPherson

News bites from Vista/ACI, Cornerstone Resource Partners, and more.

News
ESPN Seeking to Offer More Streaming Video   24 Feb, 2016
By: Doug McPherson

BRISTOL, Conn. – ESPN is looking to team up with digital streaming services to offer its network...more >>

News
86 Percent of Internet Users Say Pay TV Is Too Pricey   24 Feb, 2016
By: Doug McPherson

ROCHESTER, N.Y. – More than three-quarters of U.S. Internet users subscribe to pay TV and 61...more >>

News
Retail Lags on EMV; Online Fraud Soaring   24 Feb, 2016
By: Doug McPherson

BOSTON – A new report from Boston Retail Partners says only 10 percent of retailers are...more >>

News
Nielsen Unfazed by comScore’s New Measurement Products   24 Feb, 2016
By: Doug McPherson

RESTON, Va. – comScore’s announcement that it plans to introduce new measurement products...more >>

News
FCC Vote to ‘Unlock’ Set-Tops Stirs Debate   24 Feb, 2016
By: Doug McPherson

WASHINGTON – The Federal Communications Commission’s (FCC) 3-2 vote last week to approve...more >>



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