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Response Author

Doug McPherson


News
Aereo Gains Backing Against Broadcasters   9 Apr, 2014
By: Doug McPherson

WASHINGTON – Aereo is slowly building a small army of supporters as it awaits a Supreme Court...more >>

News
Amazon Rolls Out Fire TV Set-Top Box   9 Apr, 2014
By: Doug McPherson

SEATTLE - Amazon.com Inc. began selling its $99 Fire TV set-top box – offering streamed content...more >>

News
News Corner April 2, 2014   2 Apr, 2014
By: Doug McPherson

News bites from InterMedia Advertising, Mojo Now and more.

News
Video Ads 38% Higher Than Cable TV Ads In ’13    2 Apr, 2014
By: Doug McPherson

TARRYTOWN, N.Y. – The average cost-per-thousand (CPM) for an in-stream online video ad in 2013...more >>

News
Social Media Driving Traffic to Retail Sites   2 Apr, 2014
By: Doug McPherson

NEW YORK – Amazon.com should be extra thankful for social media. A new report from Experian...more >>

News
More Ad Lawsuits Possible After Supreme Court Decision   2 Apr, 2014
By: Doug McPherson

WASHINGTON – A Supreme Court decision last week could mean more false-advertising lawsuits.

News
Report: DISH Talks Merger With DirecTV   2 Apr, 2014
By: Doug McPherson

ENGLEWOOD, Colo. – Bloomberg News reports that DISH Network Chairman Charlie Ergen has talked to...more >>

News
DR Prices May Rise as Cable Sells to Branders in Upfronts   2 Apr, 2014
By: Doug McPherson

LOS ANGELES – Direct response marketers may have to dig a little deeper into their already tapped...more >>

DRMA Spotlight Article
DRMA Spotlight: Growing Smiles on Customers’ Faces   1 Apr, 2014
By: Doug McPherson

“In the beginning it was just me in my apartment on my couch with a laptop and $400 cash,” says...more >>

Article
Field Reports - April 2014   1 Apr, 2014
By: Doug McPherson,Thomas Haire

Field Reports - April 2014: News and information from around the direct, digital and data-driven...more >>




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