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Doug McPherson


News
Survey: Consumers Good at Ignoring Online Ads   12 Feb, 2014
By: Doug McPherson

STOCKHOLM – New research says 82 percent of Americans ignore online ads, 37 percent ignore TV...more >>

News
‘In-Your-Face’ Ads on Computers Get Thumbs Up   12 Feb, 2014
By: Doug McPherson

NEW YORK – A study says consumers prefer ads that get in their face by taking over their computer...more >>

News
TV Still the Primary Focus   12 Feb, 2014
By: Doug McPherson

SAN JOSE, Calif. – A new study from TiVo Inc. says if a TV set is on, it’s the key focus in the...more >>

News
Judge: KSL's 2013 Transactions to Be Reconciled   12 Feb, 2014
By: Doug McPherson

ENCINO, Calif. – David Gottlieb, the new trustee of the bankrupt agency KSL Media, is restarting...more >>

News
Postal Reform Bill Goes to Senate Floor   12 Feb, 2014
By: Doug McPherson

WASHINGTON – A bill that would end Saturday delivery and make a recent increase in the cost of...more >>

News
News Corner February 5, 2014   5 Feb, 2014
By: Doug McPherson

News bites from the DMA, Koeppel Direct and more.

News
Super Bowl Wrap: Mobile Engagement Up, Content Sharing Flat   5 Feb, 2014
By: Doug McPherson

CULVER CITY, Calif. - Marketers only saw a 1-percent rise in the overall sharing of Super Bowl...more >>

News
Shoppers Seeking More Coupons from Brands   5 Feb, 2014
By: Doug McPherson

DALLAS – About three-quarters of mobile shoppers redeemed a coupon directly from their mobile...more >>

News
Judge: No Appeal for Gmail Privacy Case   5 Feb, 2014
By: Doug McPherson

SAN FRANCISCO – A judge has said Google can’t immediately appeal her ruling that the company...more >>

News
NBCU, Comcast Offering ‘First-of-Kind’ Ad Tool   5 Feb, 2014
By: Doug McPherson

NEW YORK – NBCUniversal and Comcast are offering an ad tool that will let advertisers match...more >>




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