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Response Author

Doug McPherson


News
Dish Continues to Test Programmatic Exchange for TV Ads   4 Nov, 2015
By: Doug McPherson

ENGLEWOOD, Colo. – Dish Network is continuing beta testing of a programmatic ad marketplace for...more >>

News
Cable Shows Strong Third-Quarter Subs; Broadcast Viewing Holds Steady   4 Nov, 2015
By: Doug McPherson

NEW YORK – Cable’s third-quarter rebound has some rethinking if cord cutting is the way of the...more >>

News
Local TV Stations Look to Cash in on Political Ads   4 Nov, 2015
By: Doug McPherson

WASHINGTON – TV ad spending is projected to hit $4.4 billion for the 2016 election cycle,...more >>

Article
Lights, Camera … Creativity   1 Nov, 2015
By: Doug McPherson

If you were channel surfing on a Friday night in August or September and landed on Jewelry...more >>

Article
Field Reports - November 2015   1 Nov, 2015
By: Doug McPherson,Thomas Haire

Field Reports - November 2015

News
News Corner October 28, 2015   28 Oct, 2015
By: Doug McPherson

News bites from Concepts TV Productions, Hybrid Media and more.

News
Instagram Takes Top Honors from Social Marketers   28 Oct, 2015
By: Doug McPherson

NEW YORK – And the social marketing winner is … Instagram, according to the latest findings...more >>

News
Yelp Backs FTC In Fight Against ‘Gag Clauses’   28 Oct, 2015
By: Doug McPherson

WASHINGTON – Last month, the Federal Trade Commission (FTC) alleged in a groundbreaking lawsuit...more >>

News
YouTube Unveils Ad-Free Monthly Subscription Service   28 Oct, 2015
By: Doug McPherson

SAN BRUNO, Calif. – YouTube’s new premium version of its site, YouTube Red, opens October 28.

News
TiVo, Comcast to Release Set-top Demographic Ratings Data   28 Oct, 2015
By: Doug McPherson

SAN JOSE, Calif. – TiVo reports it will share free demographic ratings data gathered on more than...more >>



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