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Doug McPherson


News
Nielsen: Millennials Okay With Ads, but Engagement Is Low   8 Mar, 2017
By: Doug McPherson

NEW YORK – Millennials are okay with ads, especially if the content is free, but engagement with...more >>

News
FCC Halts New Data Security Rules; Broader Repeal of Protections on Tap   8 Mar, 2017
By: Doug McPherson

WASHINGTON – Reporters and analysts say the move by the Federal Communications Commission (FCC)...more >>

News
YouTube TV Garners Mixed Reactions; Analyst: ‘Incredible for Advertising’   8 Mar, 2017
By: Doug McPherson

MOUNTAIN VIEW, Calif. – The announcement last week that YouTube TV – with its 40-plus channels,...more >>

Article
DRMA Spotlight: Helping Clients and Employees Reach Their Dreams   1 Mar, 2017
By: Doug McPherson

In March 2006, Craig Handley and Tony Ricciardi teamed to create Listen Up Español, a call center...more >>

Article
Field Reports — March 2017   1 Mar, 2017
By: Doug McPherson,Thomas Haire

Field Reports — March 2017

News
News Corner March 1, 2017   1 Mar, 2017
By: Doug McPherson

News bites from TV Squared, PremiumMedia360, and more.

News
Digital Media Growth Slow, TV Remains Strong    1 Mar, 2017
By: Doug McPherson

NEW YORK – Standard Media Index is reporting that digital media advertising growth continued its...more >>

News
FTC to Marketers: ‘Gag Clauses’ to Stop Reviews Illegal   1 Mar, 2017
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) has a friendly reminder to businesses: trying to...more >>

News
Surveys: Digital Shopping Sees Sharp Rise; Most Like Mobile   1 Mar, 2017
By: Doug McPherson

NASHUA, N.H. – New studies show that online shopping, both via desktop and mobile devices,...more >>

News
Facebook’s Commercial Breaks Are Ready for Primetime   1 Mar, 2017
By: Doug McPherson

MENLO PARK, Calif. – Facebook is growing its “mid-roll” video ads program to help publishers...more >>



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