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Doug McPherson


News
Viacom to Sell U.S. Ads for Snapchat   17 Feb, 2016
By: Doug McPherson

NEW YORK – Viacom reports it has struck a deal that will allow it to sell U.S. advertising for...more >>

News
Report: Loyalty Program Memberships Up, Participation Down   17 Feb, 2016
By: Doug McPherson

NEW YORK – A new report says memberships in loyalty programs are growing rapidly but active...more >>

News
As TV Adds Big Data, Media Buyers Seek Common Platform for Ad Targeting   17 Feb, 2016
By: Doug McPherson

NEW YORK – As TV tries to adopt principles of digital advertising, such as data-driven ad...more >>

News
Congress Sends Permanent Internet Access Tax Ban To President   17 Feb, 2016
By: Doug McPherson

WASHINGTON – After both houses of congress passed the Permanent Internet Tax Freedom Act (PITFA),...more >>

News
News Corner February 10, 2016   10 Feb, 2016
By: Doug McPherson

News bites from CoreMedia Systems, Concepts TV Productions, and more.

News
New Deal Could Boost Local TV Broadcast Programmatic   10 Feb, 2016
By: Doug McPherson

LOS ANGELES – Independent media services agency U.S. International Media (USIM) has struck a deal...more >>

News
ANA: Half of Brands Use Startups for Social Media, Content   10 Feb, 2016
By: Doug McPherson

NEW YORK – A new study from the Association of National Advertisers (ANA) found that about half...more >>

News
More Than Half of Americans Will Watch Streaming TV in 2016    10 Feb, 2016
By: Doug McPherson

NEW YORK – New research on digital video consumption says 2016 will be the first time more than...more >>

News
Mobile Influence on Store Sales Grows Past $1 Trillion    10 Feb, 2016
By: Doug McPherson

CAMBRIDGE, Mass. – U.S. shoppers spent $334 billion online last year. In physical stores, they...more >>

News
News Corner February 3, 2016   3 Feb, 2016
By: Doug McPherson,Thomas Haire

News bites from Northern Lights Direct, Modus Direct, and more.



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