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Doug McPherson


News
AT&T Refunds $80M to Consumers for Cramming; Other Carriers May be Next   15 Oct, 2014
By: Doug McPherson

WASHINGTON – Last week’s news of AT&T paying $80 million to refund consumers billed unlawfully...more >>

News
Study: Marketers Still Embrace Elementary Approaches to Measurement   15 Oct, 2014
By: Doug McPherson

SAN FRANCISCO – A new study says marketing attribution is still in its infancy and that marketers...more >>

News
Programmatic, Video, Mobile to Boost Ad Growth to $37B by 2019   15 Oct, 2014
By: Doug McPherson

NEW YORK – Online display advertising in the United States will nearly double from $19.8 billion...more >>

News
Mobile Payments Set to Soar to More than $2K Annually per Consumer by 2018   15 Oct, 2014
By: Doug McPherson

NEW YORK – A new study says the average annual spend per mobile payment consumer was $143 last...more >>

News
Pro Net Neutrality Groups Form Alliance; Lawsuits Likely   15 Oct, 2014
By: Doug McPherson

WASHINGTON – A group billing itself as backing a “free market” approach to an open Internet...more >>

News
News Corner October 8, 2014   8 Oct, 2014
By: Doug McPherson

News bites from i.Predictus, TTC Marketing Solutions and more.

News
Report: DR Lagging in HDTV Ads   8 Oct, 2014
By: Doug McPherson

NEEDHAM, Mass.- A new report on high-definition (HD) television advertising says political ads use...more >>

News
FCC Promotes Incentive Auction With Info Packets   8 Oct, 2014
By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) began sending info packets to...more >>

News
Ad Trade Groups Starting Anti-Fraud Unit   8 Oct, 2014
By: Doug McPherson

WASHINGTON – Three advertising trade groups are starting a new group to fight ad fraud, malware...more >>

News
Agency Execs: Programmatic TV Will Grow in 2015   8 Oct, 2014
By: Doug McPherson

NEW YORK – Programmatic media buying for TV will account for up to 5 percent of the market in...more >>




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