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Response Author

Doug McPherson


Article
Providing Product    1 Oct, 2016
By: Doug McPherson

Response connected with fulfillment industry pros who say marketers who fail to understand the...more >>

Article
Fueling Sales   1 Oct, 2016
By: Doug McPherson

Porsche’s print ad for the new 718 Boxster in the September issue of Outside leads readers who...more >>

Article
Field Reports — October 2016   1 Oct, 2016
By: Doug McPherson,Thomas Haire

Field Reports — October 2016

News
News Corner September 28, 2016   28 Sep, 2016
By: Doug McPherson,Thomas Haire

News bites from Launch DRTV, Argo Marketing Group, and more.

News
Nielsen’s Total Audience Measurement Coming March 2017   28 Sep, 2016
By: Doug McPherson

NEW YORK – Nielsen says it will roll out its total content ratings (TCR) for all of its 210...more >>

News
ANA: FCC Set-Top Box Plan Could Boost Piracy   28 Sep, 2016
By: Doug McPherson

WASHINGTON – The Association of National Advertisers (ANA) says the Federal Communications...more >>

News
Sinclair Reduces Forecast Due to Weak Political Ad Sales   28 Sep, 2016
By: Doug McPherson

HUNT VALLEY, Md. – Weaker-than-expected political advertising sales has caused Sinclair Broadcast...more >>

News
Facebook, Dentsu Flubs May Trigger Digital Ad Industry Changes    28 Sep, 2016
By: Doug McPherson

MENLO PARK, Calif. – Facebook’s confession that it miscalculated how long site visitors watch...more >>

News
News Corner September 21, 2016   21 Sep, 2016
By: Doug McPherson

News bites from Chief Media, National Merchants Association, and more.

News
Digital Could Overtake TV Ad Spend by End of 2016   21 Sep, 2016
By: Doug McPherson

NEW YORK – The ad industry is seeing acceleration in market share from analog to digital media....more >>



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