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Response Author

Doug McPherson


News
News Corner May 28, 2014   28 May, 2014
By: Doug McPherson

News bites from TELEBrands, Cannella Response Television and more.

News
Ad Groups Behind a ‘Balanced’ Data Breach Law   28 May, 2014
By: Doug McPherson

WASHINGTON – An alliance of 16 advertising and publishing industry groups says it’s for a law...more >>

News
California AG Offers Guidelines on Privacy and More   28 May, 2014
By: Doug McPherson

SACRAMENTO – California Attorney General Kamala Harris has issued guidelines that advise...more >>

News
AOL Moves Closer to Programmatic TV   28 May, 2014
By: Doug McPherson

NEW YORK – Analysts say AOL’s recent acquisition of PrecisionDemand, the advanced TV audience...more >>

News
BBB: Sponsored Content Needs Clear Labels   28 May, 2014
By: Doug McPherson

CHICAGO – The National Advertising Division (NAD) of the Better Business Bureau says third-party...more >>

News
Majority of Marketers' Budgets Spent on Direct Response   28 May, 2014
By: Doug McPherson

NEW YORK – Marketers continue to pour more money into digital advertising and, more specifically,...more >>

News
News Corner May 21, 2014   21 May, 2014
By: Doug McPherson

News bites from Icon Media Direct, Hawthorne Direct and more.

News
Connected TV Ads Puzzle Media Buyers   21 May, 2014
By: Doug McPherson

SEATTLE – Connected TV viewing continues to rise, but media buyers are struggling to take...more >>

News
Tempers Flare in Hearing on Malicious Online Ads   21 May, 2014
By: Doug McPherson

WASHINGTON – During a Senate hearing on malicious online advertising last week, Sen. John McCain...more >>

News
TV Missing Opportunities to Connect with Viewers   21 May, 2014
By: Doug McPherson

NEW YORK – TV networks are bad at capitalizing on Internet link capital they’ve earned through...more >>




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