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Response Author

Doug McPherson


News
FTC Creates New Office to Examine ‘Internet of Things,’ Other Tech   2 Apr, 2015
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) is creating a new division to delve into...more >>

News
ESPN To Launch DMP so Brands Can Target Audiences, Not Ratings   2 Apr, 2015
By: Doug McPherson

PHOENIX – ESPN becomes the first major TV network to offer a proprietary data management platform...more >>

News
Use of Smartphones to Enhance Shopping up 41 Points in One Year   2 Apr, 2015
By: Doug McPherson

NEW YORK – Mobile is the fastest growing method of shopping globally, with most (67 percent)...more >>

News
Net Neutrality Litigation Now Official: Two Actions Filed    2 Apr, 2015
By: Doug McPherson

WASHINGTON – The litigation gates over net neutrality are now open. An industry trade group and a...more >>

Article
Field Reports - April 2015   1 Apr, 2015
By: Doug McPherson,Thomas Haire

Field Reports April 2015 Peter Guber Set to Deliver Response Expo Keynote on April 21 ... and...more >>

News
News Corner March 25, 2015   25 Mar, 2015
By: Doug McPherson

News bites from Empower MediaMarketing, Yahoo and more.

News
Data-Driven Marketing Continues Steep Ascent   25 Mar, 2015
By: Doug McPherson

NEW YORK – Nearly 40 percent of U.S. marketing pros expected their companies’ investment in...more >>

News
WSJ: Apple Launching Streaming TV This Fall   25 Mar, 2015
By: Doug McPherson

NEW YORK – The Wall Street Journal reports that Apple will offer online access to live broadcast...more >>

News
Retail CFOs: Online Buying Will Soar in 2015   25 Mar, 2015
By: Doug McPherson

NEW YORK – Nearly four out of five (78 percent) retail chief financial officers (CFOs) expect...more >>

News
Ad Spending Rises 0.7 Percent in 2014 Thanks to Elections, Winter Games   25 Mar, 2015
By: Doug McPherson

NEW YORK – Even years are typically good ones for U.S. ad spending, but 2014 bucked that trend.




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