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Field Reports December 2012 1 Dec, 2012
By: Doug McPherson
In its October 2012 issue, Response announced and spotlighted the three finalists and winner of the...more >>
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News Corner November 28, 2012 28 Nov, 2012
By: Doug McPherson
News Corner November 28, 2012
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T-Commerce Might Lessen DVR Impact 28 Nov, 2012
By: Doug McPherson
NEW YORK – The new deal between American Express and Fox Broadcasting that’s taking television...more >>
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Viewers Sticking with Long-Form Online Video Ads 28 Nov, 2012
By: Doug McPherson
SAN MATEO, Calif. – It looks like long-form advertising is working for online videos.
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Mobile Device Users Opting for Longer Videos 28 Nov, 2012
By: Doug McPherson
MOUNTAIN VIEW, Calif. – Consumers are watching more than just short video clips on their mobile...more >>
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Disney’s ABC Asks Judge to Block DISH’s AutoHop 28 Nov, 2012
By: Doug McPherson
NEW YORK – The ABC television network is joining the legal fray over the DISH Network Corp.’s...more >>
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Retailers Give Thanks for Mobile Shoppers 28 Nov, 2012
By: Doug McPherson
NEW YORK – Retailers had something to be thankful for last Thursday: mobile shoppers. Turns out,...more >>
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News Corner November 21, 2012 21 Nov, 2012
By: Doug McPherson
News Corner November 21, 2012
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Turkey Day Big for Mobile Shoppers 21 Nov, 2012
By: Doug McPherson
SAN JOSE, Calif. – The picture of the American consumer shopping during the holidays is getting...more >>
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Ad Industry Braces for ‘Fiscal Cliff’ 21 Nov, 2012
By: Doug McPherson
NEW YORK – Some ad industry execs say they see dark clouds on the horizon of 2013 – and one of...more >>
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