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Doug McPherson


News
Report: Native Ad Problem Bad But Solvable   4 Jan, 2017
By: Doug McPherson

NEW YORK – A new study says when consumers can’t tell that an ad’s an ad, it’s bad for...more >>

News
78% of Consumers Buy Within a Day After Starting Mobile Research   4 Jan, 2017
By: Doug McPherson

NEW YORK – A new study has found that once consumers start researching products on their...more >>

News
IAB: Marketers Spend $17.6 Billion on Digital Ads in 3Q 2016   4 Jan, 2017
By: Doug McPherson

NEW YORK – Marketers spent a record-breaking $17.6 billion on digital advertising in the third...more >>

News
70% of U.S. TV Nets Lost Traditional Pay-TV Subscribers   4 Jan, 2017
By: Doug McPherson

NEW YORK – A new report says a full 70 percent of U.S. TV networks lost traditional pay-TV...more >>

Article
Sports & Fitness Market: The Pulse of Fitness   1 Jan, 2017
By: Doug McPherson

View this article as a trip to the gym — a visit to the various areas of the fitness market....more >>

Article
Field Reports — January 2017   1 Jan, 2017
By: Doug McPherson,Thomas Haire

Field Reports — January 2017

News
News Corner December 21, 2016   21 Dec, 2016
By: Doug McPherson

News bites from ListenTrust, National Merchants Association, and more.

News
Ashley Madison to Pay $1.65M Over Data Breach   21 Dec, 2016
By: Doug McPherson

WASHINGTON – The extramarital dating site AshleyMadison.com will pay $1.65 million to settle...more >>

News
Facebook, Others Step Up Fight Against Fake News   21 Dec, 2016
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Facebook has joined several third-party fact-checking organizations to...more >>

News
NBCU: Nielsen Should Delay Total Content Ratings   21 Dec, 2016
By: Doug McPherson

NEW YORK – NBCUniversal has asked Nielsen to delay releasing its Total Content Ratings product...more >>



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