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Response Author

Doug McPherson


News
Verizon Makes Aggressive Moves Toward Yahoo, AwesomenessTV    13 Apr, 2016
By: Doug McPherson

NEW YORK – Verizon Communications is moving forward with its bid for Yahoo’s core businesses,...more >>

News
News Corner April 6, 2016   6 Apr, 2016
By: Doug McPherson

News bites from a2b Fulfillment, Diray Media, and more.

News
As Pay TV Shrinks, Live TV and DVR Viewing Rises    6 Apr, 2016
By: Doug McPherson

RESTON, Va. – TV homes are shrinking, but TV viewing keeps rising, says comScore’s TV...more >>

News
U.S. Digital Ad Spend Just 1% Below TV   6 Apr, 2016
By: Doug McPherson

NEW YORK – Digital ad spending will make up 35.8 percent of total media ad spending in the U.S....more >>

News
Politics, Olympics Define TV Availability for 2016    6 Apr, 2016
By: Doug McPherson

NEW YORK – The key words to remember about TV availability this year are: politics and Olympics.

News
Divided FCC Votes for Lifeline Reform   6 Apr, 2016
By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) voted 3-2 along party lines to reform...more >>

News
FilmOn X Fights Broadcaster Challenge   6 Apr, 2016
By: Doug McPherson

SAN FRANCISCO – Online video service FilmOn X (formerly Aereokiller) says in a brief filed in the...more >>

Article
Direct Response Hall of Fame: Worthy Winners   1 Apr, 2016
By: Doug McPherson

True to form, the Response Advisory Board, previous Hall of Fame inductees, and Response’s...more >>

Article
Field Reports — April 2016   1 Apr, 2016
By: Doug McPherson,Thomas Haire

Field Reports — April 2016

News
News Corner March 30, 2016   30 Mar, 2016
By: Doug McPherson

News bites from Diray Media, InterMedia Advertising, and more.



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