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Response Author

Doug McPherson


News
Report: Bright Future for OTT, Digital Video    11 Jun, 2014
By: Doug McPherson

NEW YORK – PricewaterhouseCoopers (PwC) predicts that, in four years, over-the-top TV streaming...more >>

News
Procter’s Programmatic Buy Might Help DR   11 Jun, 2014
By: Doug McPherson

NEW YORK – Advertising Age has reported that Procter & Gamble wants to buy up to 75 percent of...more >>

News
NTIA Seeks Input on Balancing Privacy with Data    11 Jun, 2014
By: Doug McPherson

WASHINGTON – The National Telecommunications and Information Administration (NTIA) wants input on...more >>

News
News Corner June 4, 2014   4 Jun, 2014
By: Doug McPherson

News bites from Havas Edge, Cannella Response Television and more.

News
Nielsen: Integrated Campaigns a Waste of Money   4 Jun, 2014
By: Doug McPherson

NEW YORK – If you’re running an “integrated” cross-platform campaign, Nielsen says you’re...more >>

News
TV Cord-Cutters Good With Cutting   4 Jun, 2014
By: Doug McPherson

SAN FRANCISCO – A full 84 percent of cable and satellite cord cutters are either “extremely...more >>

News
Programmatic Spending Up; Mobile Soars   4 Jun, 2014
By: Doug McPherson

REDWOOD CITY, Calif. – Marketer spending on programmatic advertising continues to rise, but...more >>

News
Lawmaker Seeks to Block Reclassification of Broadband   4 Jun, 2014
By: Doug McPherson

WASHINGTON – Net neutrality advocates are urging the Federal Communications Commission (FCC) to...more >>

News
FTC Seeking Law to Regulate List and Data Brokers   4 Jun, 2014
By: Doug McPherson

WASHINGTON – A Federal Trade Commission (FTC) report asks Congress to enact new legislation to...more >>

Article
Field Reports - June 2014   1 Jun, 2014
By: Doug McPherson

News and information from around the direct, digital and data-driven marketing industry for June...more >>




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