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Doug McPherson


News
Super Bowl Could Draw $500M in TV Ads; Social Media Scoring Big    18 Jan, 2017
By: Doug McPherson

NEW YORK – This year’s Super Bowl could yield $500 million in total ad revenues – $55 million...more >>

News
Wheeler Not Leaving FCC Quietly; Warns Republicans Not to Repeal Net Neutrality    18 Jan, 2017
By: Doug McPherson

WASHINGTON – If Federal Communications Commission (FCC) Chair Tom Wheeler entered Washington like...more >>

News
News Corner January 11, 2017   11 Jan, 2017
By: Doug McPherson

News bites from Quigley-Simpson, Parks Associates, and more.

News
Holiday Mall Sales Sag; Online Climbs   11 Jan, 2017
By: Doug McPherson

RESTON, Va. – Online holiday sales are expected to rise between 12 and 19 percent when all is...more >>

News
Sears Sells Craftsman, Closes Stores   11 Jan, 2017
By: Doug McPherson

HOFFMAN ESTATES, Ill. – It’s a bit like watching a cow stuck in a mud hole. The once-mighty...more >>

News
AOL Unveils Ad Formats to Foil Ad Blocking   11 Jan, 2017
By: Doug McPherson

NEW YORK – AOL is launching an initiative called BrandBuilder that includes two new types of ads...more >>

News
Hulu’s Live TV Expected to Be Less Than $40; CBS Now on Board    11 Jan, 2017
By: Doug McPherson

LOS ANGELES – Hulu’s 2017 is off to a newsy start: it’s signed up CBS Corp., which includes...more >>

News
Broadband Carriers, Ad Groups to FCC: Lose the Privacy Rules   11 Jan, 2017
By: Doug McPherson

WASHINGTON – A cluster of trade groups representing telecom companies, wireless carriers, tech...more >>

News
News Corner January 4, 2017   4 Jan, 2017
By: Doug McPherson

News bites from Verizon, Visa, MasterCard, and more.

News
Amazon Increased Holiday TV Ad Spend by 76 Percent   4 Jan, 2017
By: Doug McPherson

SEATTLE – Amazon increased spending in linear TV ads by 76 percent and digital by 224 percent –...more >>



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