Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Response Author

Doug McPherson


News
Net Neutrality Debate Enters Presidential Campaign   30 Sep, 2015
By: Doug McPherson

WASHINGTON – Republican presidential candidate Jeb Bush says that if he’s elected, he will...more >>

News
Nearly Half of Pay-TV Subscribers Consider Switch   30 Sep, 2015
By: Doug McPherson

DURHAM, N.C. – Nearly half of all pay-TV customers might either switch providers or go over the...more >>

News
News Corner September 23, 2015   23 Sep, 2015
By: Doug McPherson

News bites from AdMore, Cuore Group and more.

News
AMC Selling TV Spots Programmatically   23 Sep, 2015
By: Doug McPherson

NEW YORK – AMC Networks announces it will begin selling a “percentage” of its TV ad inventory...more >>

News
TV Marketers Buying Closer to Airtime vs. Upfront   23 Sep, 2015
By: Doug McPherson

NEW YORK – TV marketers are buying TV inventory closer to airtime – in the scatter market –...more >>

News
3.7 Percent ‘Extremely Likely’ to Cut Cord   23 Sep, 2015
By: Doug McPherson

MINNEAPOLIS – A new survey says 3.7 percent of consumers are “extremely likely” to cut the...more >>

News
Ad Spending Continuing at ‘Lethargic Pace’   23 Sep, 2015
By: Doug McPherson

NEW YORK – Analysts predict ad spending will lag U.S. economic growth for the fifth consecutive...more >>

News
TV Driving Consumers’ Digital Research; Video Capitalizing on It   23 Sep, 2015
By: Doug McPherson

BOSTON – Marketers take note: consumers love video. And it appears that after seeing ads on TV,...more >>

News
News Corner September 16, 2015   16 Sep, 2015
By: Doug McPherson

News bites from Yangaroo, Concepts TV Productions and more.

News
Broadcast, Cable Upfront Spending Declines Continue   16 Sep, 2015
By: Doug McPherson

NUTLEY, N.J. – Broadcast and cable TV continue to see upfront advertising spending declines....more >>



©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals