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Doug McPherson


News
Upfront Yields Big Gains yet Trouble Lurks   3 Aug, 2016
By: Doug McPherson

NEW YORK – As the upfront season closes, broadcast and cable networks are all smiles as some...more >>

News
Studies, News on the Olympics Offer Unpleasant Surprises for Sponsors    3 Aug, 2016
By: Doug McPherson

SAN BRUNO, Calif. – As the 2016 Olympic Games reach the starting line, studies on viewership have...more >>

Article
Pay Day   1 Aug, 2016
By: Doug McPherson

Few things in business are more important than getting paid. To help marketers keep their accounts...more >>

Article
Beating the Bad Guys   1 Aug, 2016
By: Doug McPherson

Jaimee Given, the marketing manager at Radiancy, a beauty and personal care company in New York,...more >>

Article
Field Reports - August 2016   1 Aug, 2016
By: Doug McPherson,Thomas Haire

Field Reports - August 2016

News
News Corner July 27, 2016   27 Jul, 2016
By: Doug McPherson

News bites from DRMetrix, SciMark, and more.

News
Time Warner, Viacom, A&E Slash Commercial Time   27 Jul, 2016
By: Doug McPherson

NEW YORK – Cable giants Time Warner, Viacom, and A+E Networks cut commercial time in...more >>

News
Programmatic TV Spending to Rise in 2017; AOL Invests $500M   27 Jul, 2016
By: Doug McPherson

SAN FRANCISCO – A new study says 73 percent of media buyers expect to spend up to half of their...more >>

News
Ad Industry Abuzz About Yahoo-Verizon Deal   27 Jul, 2016
By: Doug McPherson

NEW YORK – Verizon Communications’ purchase of Yahoo’s ad assets – including search, video,...more >>

News
Unilever’s Dollar Shave Club Purchase Could Spawn More Deals   27 Jul, 2016
By: Doug McPherson

LONDON – News of Unilever buying Dollar Shave Club last week for a rich $1 billion has spurred...more >>



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