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Doug McPherson


News
Cord Cutters, Cord Nevers Differ in Viewing Preferences   3 May, 2017
By: Doug McPherson

NEW YORK – While cord cutters and cord nevers share an apparent dislike for traditional cable,...more >>

News
FTC to Social Media Influencers: Disclose Sponsorships or Pay   3 May, 2017
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) has mailed warning letters to 90-plus social...more >>

News
A First: Desktop, Mobile Ad Revs Pass TV    3 May, 2017
By: Doug McPherson

NEW YORK – Digital advertising revenue swelled nearly 22 percent to $72.5 billion for the 2016...more >>

News
Appeals Court Declines to Rehear Challenge to Net Neutrality   3 May, 2017
By: Doug McPherson

WASHINGTON – Just a few days after Federal Communications Commission (FCC) Chairman Ajit Pai...more >>

Article
Business Solutions: Stay Local, Get Global   1 May, 2017
By: Doug McPherson

The tried-and-true rule of business has been to stay close to your customers. Companies offering...more >>

Article
Field Reports May 2017   1 May, 2017
By: Doug McPherson,Thomas Haire

Field Reports for May 2017 issue of Response Magazine.

News
News Corner April 19, 2017   19 Apr, 2017
By: Doug McPherson

News bites from PremiumMedia360, a2b Fulfillment, and more.

News
Washington State Debates New Privacy Bills   19 Apr, 2017
By: Doug McPherson

OLYMPIA, Wash. – One day after President Donald Trump signed the law repealing broadband privacy...more >>

News
Simulmedia-Oracle Partnership Yields Linear TV Ad Deals Based on Purchase Data   19 Apr, 2017
By: Doug McPherson

REDWOOD CITY, Calif. – TV audience targeting platform Simulmedia will partner with Oracle Data...more >>

News
Walmart’s Latest Jab at Amazon: Discounts for In-Store Pick-Up   19 Apr, 2017
By: Doug McPherson

BENTONVILLE, Ark. – Walmart continues to take jabs at Amazon with its latest offering: a discount...more >>



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