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Doug McPherson


News
New Deal Could Boost Local TV Broadcast Programmatic   10 Feb, 2016
By: Doug McPherson

LOS ANGELES – Independent media services agency U.S. International Media (USIM) has struck a deal...more >>

News
ANA: Half of Brands Use Startups for Social Media, Content   10 Feb, 2016
By: Doug McPherson

NEW YORK – A new study from the Association of National Advertisers (ANA) found that about half...more >>

News
More Than Half of Americans Will Watch Streaming TV in 2016    10 Feb, 2016
By: Doug McPherson

NEW YORK – New research on digital video consumption says 2016 will be the first time more than...more >>

News
Mobile Influence on Store Sales Grows Past $1 Trillion    10 Feb, 2016
By: Doug McPherson

CAMBRIDGE, Mass. – U.S. shoppers spent $334 billion online last year. In physical stores, they...more >>

News
News Corner February 3, 2016   3 Feb, 2016
By: Doug McPherson,Thomas Haire

News bites from Northern Lights Direct, Modus Direct, and more.

News
Cannella Acquisition of MPH Dubbed ‘Great Milestone’   3 Feb, 2016
By: Doug McPherson

BURLINGTON, Wis. – Cannella Response Television founder Frank Cannella called his company’s...more >>

News
AT&T to Unveil New Video Service Before Spring   3 Feb, 2016
By: Doug McPherson

DALLAS – AT&T plans to unveil a new video service before spring.

News
Strong TV Scatter Market Continues in Early 2016   3 Feb, 2016
By: Doug McPherson

NEW YORK – The strong TV scatter market from fourth-quarter 2015 is continuing into 2016. causing...more >>

News
After Rentrak Merger, comScore Shares Plans, Gives Nielsen ‘Formidable’ Competition   3 Feb, 2016
By: Doug McPherson

RESTON, Va. – Rentrak is now a wholly owned subsidiary of comScore as shareholders in both...more >>

News
Wheeler: Set-Top Proposal About Open vs. Closed Standards   3 Feb, 2016
By: Doug McPherson

WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler is taking aim at...more >>



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