News
Mobile Search Budgets Skyrocket for Smartphones, Tablets 5 Dec, 2012
By: Doug McPherson
ATLANTA – Search marketers are opening their wallets wide for mobile search.
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News
Singles, Couples Differ in Mobile Device Preferences 5 Dec, 2012
By: Doug McPherson
ROCHESTER, N.Y. – It’s not only age and gender that determine the use of mobile devices. It...more >>
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News
Ad Spending Forecasts Vary, But Agree on Slight Rise in 2013 5 Dec, 2012
By: Doug McPherson
NEW YORK – Forecasters expect modest ad-spending growth in the next year, but say global ad...more >>
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News
Two Big Days, Billions of Bucks 5 Dec, 2012
By: Doug McPherson
SAN FRANCISCO – We now know the three most popular words consumers typed into their search...more >>
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Article
Field Reports December 2012 1 Dec, 2012
By: Doug McPherson
In its October 2012 issue, Response announced and spotlighted the three finalists and winner of the...more >>
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News
News Corner November 28, 2012 28 Nov, 2012
By: Doug McPherson
News Corner November 28, 2012
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News
T-Commerce Might Lessen DVR Impact 28 Nov, 2012
By: Doug McPherson
NEW YORK – The new deal between American Express and Fox Broadcasting that’s taking television...more >>
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News
Viewers Sticking with Long-Form Online Video Ads 28 Nov, 2012
By: Doug McPherson
SAN MATEO, Calif. – It looks like long-form advertising is working for online videos.
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News
Mobile Device Users Opting for Longer Videos 28 Nov, 2012
By: Doug McPherson
MOUNTAIN VIEW, Calif. – Consumers are watching more than just short video clips on their mobile...more >>
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News
Disney’s ABC Asks Judge to Block DISH’s AutoHop 28 Nov, 2012
By: Doug McPherson
NEW YORK – The ABC television network is joining the legal fray over the DISH Network Corp.’s...more >>
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