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Doug McPherson


News
TV Remains Vital Ad Strategy for B2C   17 Aug, 2016
By: Doug McPherson

TORONTO – TV advertising is still the primary focus of marketing efforts for 22 percent of U.S....more >>

News
FTC Sues 1-800-Contacts for Curbing Competitors’ Online Ads   17 Aug, 2016
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) says 1-800-Contacts has crossed the line in...more >>

News
Guthy-Renker Announces Major Changes   17 Aug, 2016
By: Doug McPherson

EL SEGUNDO, Calif. – Direct-to-consumer mammoth Guthy-Renker reports it has transformed itself...more >>

News
Study: EMV Overrides Fraud, Other Payment Priorities   17 Aug, 2016
By: Doug McPherson

WASHINGTON – Retailers’ top payment issue in 2016 is reducing credit and debit card fraud by...more >>

News
AT&T to Offer 60-Second Addressable Ads to Nearly 14 Million   17 Aug, 2016
By: Doug McPherson

DALLAS – AT&T says it will serve 60-second ads to nearly 14 million addressable TV households...more >>

News
News Corner August 10, 2016   10 Aug, 2016
By: Doug McPherson

News bites from Marketing Architects, Turner Broadcasting, and more.

News
Snapchatters Marking Branded Content With Disclaimers to Meet FTC Guidelines    10 Aug, 2016
By: Doug McPherson

WASHINGTON – Brands relying on Snapchat celebrities to endorse and promote their products via...more >>

News
Study: Marketers Grapple With Media Mix, Proving ROI   10 Aug, 2016
By: Doug McPherson

BOSTON – The toughest challenge facing marketers is measuring or proving return on investment...more >>

News
Comcast Tangling With FCC on Pay-For-Privacy Pricing, Selling Search Data   10 Aug, 2016
By: Doug McPherson

PHILADELPHIA – In a new filing, Comcast is asking the Federal Communications Commission (FCC) to...more >>

News
Time Warner’s Hulu Stake Will Yield New Live-Streaming Service   10 Aug, 2016
By: Doug McPherson

NEW YORK – Time Warner has struck a deal with Hulu that will give it a 10-percent stake in the...more >>



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