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Doug McPherson


News
Smartphones Propel M-commerce’s Rapid Growth but Frustrate Shoppers   11 May, 2016
By: Doug McPherson

NEW YORK – Even though 2015 was a breakthrough year for mobile commerce, many consumers find...more >>

News
News Corner May 4, 2016   4 May, 2016
By: Doug McPherson,Thomas Haire

News bites from Autobytel, Atomic Direct, and more.

News
TV Beats Digital in Viewing, Usage; Digital Ad Spend Grows   4 May, 2016
By: Doug McPherson

NEW YORK – TV has taken its share of hits during the past couple of years, but it still dominates...more >>

News
Millennials Prefer Netflix Over Broadcast TV Hits   4 May, 2016
By: Doug McPherson

SAN FRANCISCO – Choosy millennials choose Netflix over broadcast TV.

News
Privacy Issues Continue to Push FCC, Congress to Act   4 May, 2016
By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) is rejecting a plea from the ad industry...more >>

News
Amazon Joins Google in Asking FCC to Unlock Set-Top Boxes   4 May, 2016
By: Doug McPherson

SEATTLE – Amazon has joined Google in asking the Federal Communications Commission (FCC) to issue...more >>

News
Rovi to Buy TiVo; Seeks to Combine Content and Strengthen Data-Based Metrics    4 May, 2016
By: Doug McPherson

SAN CARLOS, Calif. – Rovi, the digital entertainment guide provider and one of the biggest owners...more >>

Article
A Wiz at Biz   1 May, 2016
By: Doug McPherson

In February 2015 a TV ad captured Betty Kranz, a small business owner known as the “Pretzel...more >>

Article
Field Reports - May 2016   1 May, 2016
By: Doug McPherson,Thomas Haire

Field Reports - May 2016

News
News Corner April 20, 2016   20 Apr, 2016
By: Doug McPherson

News bites from DRMetrix, Sling TV, and more.



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