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Doug McPherson


News
News Corner January 25, 2017   25 Jan, 2017
By: Doug McPherson

News bites from Intelemedia, Ship-Right Solutions, and more.

News
Wix Unveils First Spot in Super Bowl Campaign Live Online   25 Jan, 2017
By: Doug McPherson

GASTONIA, N.C. – Wix.com launched the first spot of its Super Bowl LI campaign last week on...more >>

News
Facebook Urging Long-Form Video; Are TV-Style Shows on Tap?   25 Jan, 2017
By: Doug McPherson

MENLO PARK, Calif. – Facebook wants its publishing partners to curb live streaming video and...more >>

News
Commerce Department Sets Guiding Principles for IoT   25 Jan, 2017
By: Doug McPherson

WASHINGTON – The U.S. Department of Commerce (DOC) has issued a report about enabling the...more >>

News
National TV Ad Time Growth Surpasses TV Programming Content   25 Jan, 2017
By: Doug McPherson

NEW YORK – A new report says national TV advertising time continues to outgrow TV programming...more >>

News
Netflix Adds 7M Subs, Tweaks Stance on Net Neutrality   25 Jan, 2017
By: Doug McPherson

LOS GATOS, Calif. – Perhaps boosted by millions of new subscribers, Netflix now says it won’t...more >>

News
News Corner January 18, 2017   18 Jan, 2017
By: Doug McPherson

News bites from Bloomberg, Group M, and more.

News
Deloitte: ‘Flat Is the New Up’ in TV Ad Revenues; Predicts a Flat 2017   18 Jan, 2017
By: Doug McPherson

NEW YORK – U.S. TV ad revenues will be flat in 2017, predicts Deloitte Global. Deloitte says...more >>

News
IAB: Mixing Traditional and Digital Raises Purchase Intent by 90%   18 Jan, 2017
By: Doug McPherson

NEW YORK – Consumers viewing a constant message on several channels can improve purchase intent...more >>

News
TV Usage Data: Live Viewing Flat at 92% in 2016   18 Jan, 2017
By: Doug McPherson

AMSTERDAM – Live viewing held “steady” in 2016 at 92 percent of all TV watching, according to...more >>



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