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Doug McPherson


News
Cross-Channel Befuddling Marketers   14 Oct, 2015
By: Doug McPherson

CAMBRIDGE, Mass. – Marketers aren’t hitting the mark in cross-channel marketing, says a new...more >>

News
Report: OTT Market Reaches 90% of Digital Video Viewers   14 Oct, 2015
By: Doug McPherson

NEW YORK – The number of streaming over-the-top (OTT) video viewers in the United States may...more >>

News
Lawmakers Seek Stronger Do-Not-Track Standards   14 Oct, 2015
By: Doug McPherson

WASHINGTON – Lawmakers have told the Internet standards group World Wide Web Consortium (W3C)...more >>

News
NRF: Holiday Growth to Hit 3.7%, but Lots of Variables in Play   14 Oct, 2015
By: Doug McPherson

WASHINGTON – The National Retail Federation (NRF) predicts that total holiday sales will increase...more >>

News
50% of Those Younger Than 32 Won’t Be Viewing Pay TV in 10 Years   14 Oct, 2015
By: Doug McPherson

CAMBRIDGE, Mass. – Forrester Research is reporting some eye-opening news about eyes closing to...more >>

News
News Corner October 7, 2015   7 Oct, 2015
By: Doug McPherson

News bites from Newton Media, Autobytel, and more.

News
Poltrack: Ad Money Flowing Down the Drain   7 Oct, 2015
By: Doug McPherson

NEW YORK – CBS research chief David Poltrack told a group gathered at Advertising Week last week...more >>

News
Verizon Launches go90 App for iOS, Android   7 Oct, 2015
By: Doug McPherson

BASKING RIDGE, N.J. – Verizon’s new over-the-top, mobile-first video service for millennials,...more >>

News
Twitter Expands e-Commerce Efforts   7 Oct, 2015
By: Doug McPherson

SAN FRANCISCO – Twitter is on the verge of adding more e-commerce tools. Last year it launched...more >>

News
Facebook Unveils New Way To Siphon TV Ad Dollars   7 Oct, 2015
By: Doug McPherson

MENLO PARK, Calif. – Facebook has unveiled a new way to siphon TV ad money from Madison Avenue...more >>



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