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Doug McPherson


News
DVR Ownership Doubles During Past 5 Years   16 Jan, 2013
By: Doug McPherson

DURHAM, N.H. – Just more than half of households in the U.S. subscribing to a multi-channel video...more >>

News
Online Ad Spend May Hit 25 Percent of Budgets    16 Jan, 2013
By: Doug McPherson

NEW YORK – Here’s a major milestone that might hit in 2013: one out of every four dollars spent...more >>

News
News Corner January 9, 2013   9 Jan, 2013
By: Doug McPherson

News Corner January 9, 2013

News
Mercury Media Acquires iMarketing    9 Jan, 2013
By: Doug McPherson

SANTA MONICA, Calif. – Mercury Media, a privately owned, full-service direct response media...more >>

News
Analysts’ Second Look at Facebook Raises Price Targets   9 Jan, 2013
By: Doug McPherson

NEW YORK – The face of Facebook should be smiling today: J.P. Morgan has raised its price target...more >>

News
Holiday E-commerce Sales Top Chain Stores   9 Jan, 2013
By: Doug McPherson

RESTON, Va. – So who won between online retailers and chain stores during the 2012 holiday...more >>

News
FTC Clears Google in Anti-Trust Ruling    9 Jan, 2013
By: Doug McPherson

WASHINGTON – Google is breathing a sigh of relief after a 20-month Federal Trade Commission (FTC)...more >>

News
Global Ad Spend Headed for Solid Growth   9 Jan, 2013
By: Doug McPherson

NEW YORK – Around the globe, media ad spending grew 5.4 percent to just under $519 billion in...more >>

Article
DR Marketers Can Take a Page From the Sports Playbook   1 Jan, 2013
By: Doug McPherson

It’s getting downright kooky. Call it the wide (and wacky) world of sports. Imagine what some...more >>

News
News Corner December 19, 2012   19 Dec, 2012
By: Doug McPherson,Thomas Haire

News Corner December 19, 2012




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