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Doug McPherson


News
Paid Media Spending Growth Slower Than Previously Expected   30 Mar, 2016
By: Doug McPherson

NEW YORK – Even though paid media spending will rise by 5.1 percent, overall growth in 2016 will...more >>

News
Total TV, Video Rise Slightly; OTT Fastest Growing    30 Mar, 2016
By: Doug McPherson

NEW YORK – New reports show a trend of slightly rising TV and video viewing and dramatically...more >>

News
Nielsen: Pay TV Drops But Still No. 1   30 Mar, 2016
By: Doug McPherson

NEW YORK – Nielsen’s fourth-quarter 2015 total audience report says that although the number of...more >>

News
News Corner March 23, 2016   23 Mar, 2016
By: Doug McPherson

News bites from Concepts TV Productions, a2b Fulfillment, and more.

News
Digital Video Ads Grow but Get Shorter   23 Mar, 2016
By: Doug McPherson

NEW YORK – Digital video advertising and subscriptions continue to grow, revenue in the U.S. is...more >>

News
AT&T to Host Nationwide ‘Addressable Upfronts’   23 Mar, 2016
By: Doug McPherson

DALLAS – AT&T AdWorks reports it will host the industry’s first “Addressable Upfronts”...more >>

News
Turner Looking at Digital and Direct-to-Consumer Expansion   23 Mar, 2016
By: Doug McPherson

ATLANTA – Turner plans to pump $20 million into CNN’s digital products to expand reach and fend...more >>

News
Game Over? Fan Duel, Draft Kings Lose New York … for Now   23 Mar, 2016
By: Doug McPherson

ALBANY, N.Y. – It’s game over – for the moment – for daily fantasy sites DraftKings and...more >>

News
News Corner March 9, 2016   9 Mar, 2016
By: Doug McPherson

News bites from Marketing Maven, TheBlaze, and more.

News
Ad Blocking Rises Around the Globe   9 Mar, 2016
By: Doug McPherson

NEW YORK – A new report from eMarketer says ad blocking continues to grow as more consumers...more >>



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