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Response Author

Doug McPherson


News
Marketers Moving Toward Digital Ads   18 Dec, 2013
By: Doug McPherson

CAMBRIDGE, Mass. – Traditional marketing is looking over its shoulder as digital marketing gains...more >>

News
Aereo Welcomes Supreme Court Action    18 Dec, 2013
By: Doug McPherson

LONG ISLAND CITY, N.Y. – Few companies like heading to court, but Aereo is welcoming it. Last...more >>

News
News Corner December 11, 2013   11 Dec, 2013
By: Doug McPherson

News bites from the DMA, Atomic Direct and more.

News
Beauty Sector Turning Heads   11 Dec, 2013
By: Doug McPherson

NEW YORK – Online sales in beauty and personal care is projected to grow 30 percent this year –...more >>

News
Video Views Soar 217 percent   11 Dec, 2013
By: Doug McPherson

SAN MATEO, Calif. – Authenticated video viewing on non-TV devices grew 217 percent in 2013 and...more >>

News
Time-Shifted TV Viewing Rises   11 Dec, 2013
By: Doug McPherson

NEW YORK – More consumers are watching time-shifted traditional TV – up 11 percent to 167.1...more >>

News
Cable Unbundling Could Slash Ad Revenues   11 Dec, 2013
By: Doug McPherson

NEW YORK – Unbundling of cable networks – à la carte programming – could cause $45 billion...more >>

News
FTC Native Ad Workshop Gets Prickly   11 Dec, 2013
By: Doug McPherson

WASHINGTON – Warnings, veiled threats and even an expletive flew at the Federal Trade...more >>

News
News Corner December 4, 2013   4 Dec, 2013
By: Doug McPherson

News bites from the Direct Response Marketing Alliance, Hawthorne Direct and more.

News
Mailers Fight Postal Increase    4 Dec, 2013
By: Doug McPherson

WASHINGTON – Postalcustomers and suppliers have asked the Postal Regulatory Commission to reject...more >>




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