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Response Author

Doug McPherson


News
TV Gets Most Ad Spend While Digital Is the Fastest Growing and Print Drops   4 Mar, 2015
By: Doug McPherson

BOSTON – Advertising spend in the U.S. is predicted to grow 3.2 percent in 2015 to $186.6 billion...more >>

News
Wheeler on Net Neutrality Ruling: 'We Are Going to Be Sued'    4 Mar, 2015
By: Doug McPherson

WASHINGTON - Despite the threat of lawsuits from Verizon, AT&T and others over the Federal...more >>

Article
Moving Housewares    1 Mar, 2015
By: Doug McPherson

Well, it happened again — this time in an even more impressive manner. The International...more >>

Article
Field Reports - March 2015   1 Mar, 2015
By: Doug McPherson,Thomas Haire

News and analysis from around the direct, digital and data-driven marketing world.

News
News Corner February 25, 2015   25 Feb, 2015
By: Doug McPherson

News bites from R2C Group, Incremental Media and more.

News
KSL Trustee Gets $1.75 Million From Sweet’N Low Parent   25 Feb, 2015
By: Doug McPherson

WOODLAND HILLS, Calif. – There is yet another bizarre twist in the bankruptcy proceedings of KSL...more >>

News
Marketers Experiment With New Approaches in Digital Radio    25 Feb, 2015
By: Doug McPherson

NEW YORK – Even though marketers accept digital radio’s limitations as a rich media, they are...more >>

News
Kagan: Wireless ‘Fully Engaged’ for 2016 Auction   25 Feb, 2015
By: Doug McPherson

CHARLOTTESVILLE, Va. – Verizon, AT&T, T-Mobile and Sprint – and possibly others – will be...more >>

News
Study: Mobile Shopping Triples Rate of Online Commerce   25 Feb, 2015
By: Doug McPherson

SAN JOSE, Calif. – Mobile commerce is growing at nearly three times the rate of overall...more >>

News
Wave of Feedback Comes on Eve of Net Neutrality Vote    25 Feb, 2015
By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) can’t complain about lack of feedback...more >>




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