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Doug McPherson


News
Millennials Still Favor Traditional TV   22 Oct, 2014
By: Doug McPherson

RESTON, Va. – Millennials – those between the ages of 18 and 34 – continue to get most of...more >>

News
HBO, CBS Offerings Offer a Futuristic Glimpse   22 Oct, 2014
By: Doug McPherson

NEW YORK – HBO and CBS did something last week that may give a glimpse into how TV might work in...more >>

News
News Corner October 15, 2014   15 Oct, 2014
By: Doug McPherson

News bites from Infusion Brands, Rentrak and more.

News
AT&T Refunds $80M to Consumers for Cramming; Other Carriers May be Next   15 Oct, 2014
By: Doug McPherson

WASHINGTON – Last week’s news of AT&T paying $80 million to refund consumers billed unlawfully...more >>

News
Study: Marketers Still Embrace Elementary Approaches to Measurement   15 Oct, 2014
By: Doug McPherson

SAN FRANCISCO – A new study says marketing attribution is still in its infancy and that marketers...more >>

News
Programmatic, Video, Mobile to Boost Ad Growth to $37B by 2019   15 Oct, 2014
By: Doug McPherson

NEW YORK – Online display advertising in the United States will nearly double from $19.8 billion...more >>

News
Mobile Payments Set to Soar to More than $2K Annually per Consumer by 2018   15 Oct, 2014
By: Doug McPherson

NEW YORK – A new study says the average annual spend per mobile payment consumer was $143 last...more >>

News
Pro Net Neutrality Groups Form Alliance; Lawsuits Likely   15 Oct, 2014
By: Doug McPherson

WASHINGTON – A group billing itself as backing a “free market” approach to an open Internet...more >>

News
News Corner October 8, 2014   8 Oct, 2014
By: Doug McPherson

News bites from i.Predictus, TTC Marketing Solutions and more.

News
Report: DR Lagging in HDTV Ads   8 Oct, 2014
By: Doug McPherson

NEEDHAM, Mass.- A new report on high-definition (HD) television advertising says political ads use...more >>




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