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Response Author

Doug McPherson


News
Live TV Viewing Down 12 Minutes; Overall Screen Time Rises    10 Dec, 2014
By: Doug McPherson

NEW YORK – Live TV consumption dropped from four hours and 44 minutes to four hours and 32...more >>

News
News Corner December 3, 2014   3 Dec, 2014
By: Doug McPherson

News bites from Media Design Group, Three Dog Logistics and more.

News
BBT Wants to Help Find CableCARD Successor   3 Dec, 2014
By: Doug McPherson

WASHINGTON - Beyond Broadband Technology (BBT), a cable-backed consortium that has developed a...more >>

News
Most Mobile Shopping Comes via Web, Not Apps   3 Dec, 2014
By: Doug McPherson

NEW YORK – Most E-commerce traffic comes from retailers’ mobile websites, not their apps, says...more >>

News
Advertisers Can Create Offers on Twitter   3 Dec, 2014
By: Doug McPherson

NEW YORK – Social media giant Twitter has launched a pilot called Twitter Offers that lets brands...more >>

News
Mobile Edging TV in Time Usage, Report Says   3 Dec, 2014
By: Doug McPherson

SUNNYVALE, Calif. – Consumers now spend more time on their mobile devices than their TVs,...more >>

News
Mobile Emerges as Game Changer for Black Friday, Cyber Monday   3 Dec, 2014
By: Doug McPherson

NEW YORK – The word to remember about Black Friday through Cyber Monday sales results in 2014 is...more >>

Article
Programmatic Proliferation   1 Dec, 2014
By: Doug McPherson

What is “programmatic”? What does it mean to you? What impact might it have on direct response?...more >>

Article
Field Reports - December 2014   1 Dec, 2014
By: Doug McPherson,Thomas Haire

Field Reports - December 2014

News
News Corner November 26, 2014   26 Nov, 2014
By: Doug McPherson,Thomas Haire

News bites from Extreme Reach, Media Properties Holdings and more.




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