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Response Author

Doug McPherson


News
National Ad Conference Yields Predictions, Reminders    8 Apr, 2015
By: Doug McPherson

WASHINGTON – The Association of National Advertisers (ANA) annual advertising law and public...more >>

News
Mobile Ad Spend to Top $100 Billion in 2016   8 Apr, 2015
By: Doug McPherson

NEW YORK – The global mobile advertising market will pass $100 billion in spending and account...more >>

News
News Corner April 2, 2015   2 Apr, 2015
By: Doug McPherson

News bites from a2b Fulfillment, ZenithOptimedia and more.

News
Microsoft, Apple, Others Attack Patriot Act    2 Apr, 2015
By: Doug McPherson

WASHINGTON – Google, Microsoft, Apple and several other major tech companies have written to the...more >>

News
FTC Creates New Office to Examine ‘Internet of Things,’ Other Tech   2 Apr, 2015
By: Doug McPherson

WASHINGTON – The Federal Trade Commission (FTC) is creating a new division to delve into...more >>

News
ESPN To Launch DMP so Brands Can Target Audiences, Not Ratings   2 Apr, 2015
By: Doug McPherson

PHOENIX – ESPN becomes the first major TV network to offer a proprietary data management platform...more >>

News
Use of Smartphones to Enhance Shopping up 41 Points in One Year   2 Apr, 2015
By: Doug McPherson

NEW YORK – Mobile is the fastest growing method of shopping globally, with most (67 percent)...more >>

News
Net Neutrality Litigation Now Official: Two Actions Filed    2 Apr, 2015
By: Doug McPherson

WASHINGTON – The litigation gates over net neutrality are now open. An industry trade group and a...more >>

Article
Field Reports - April 2015   1 Apr, 2015
By: Doug McPherson,Thomas Haire

Field Reports April 2015 Peter Guber Set to Deliver Response Expo Keynote on April 21 ... and...more >>

News
News Corner March 25, 2015   25 Mar, 2015
By: Doug McPherson

News bites from Empower MediaMarketing, Yahoo and more.




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