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Doug McPherson


News
Study: EMV Overrides Fraud, Other Payment Priorities   17 Aug, 2016
By: Doug McPherson

WASHINGTON – Retailers’ top payment issue in 2016 is reducing credit and debit card fraud by...more >>

News
AT&T to Offer 60-Second Addressable Ads to Nearly 14 Million   17 Aug, 2016
By: Doug McPherson

DALLAS – AT&T says it will serve 60-second ads to nearly 14 million addressable TV households...more >>

News
News Corner August 10, 2016   10 Aug, 2016
By: Doug McPherson

News bites from Marketing Architects, Turner Broadcasting, and more.

News
Snapchatters Marking Branded Content With Disclaimers to Meet FTC Guidelines    10 Aug, 2016
By: Doug McPherson

WASHINGTON – Brands relying on Snapchat celebrities to endorse and promote their products via...more >>

News
Study: Marketers Grapple With Media Mix, Proving ROI   10 Aug, 2016
By: Doug McPherson

BOSTON – The toughest challenge facing marketers is measuring or proving return on investment...more >>

News
Comcast Tangling With FCC on Pay-For-Privacy Pricing, Selling Search Data   10 Aug, 2016
By: Doug McPherson

PHILADELPHIA – In a new filing, Comcast is asking the Federal Communications Commission (FCC) to...more >>

News
Time Warner’s Hulu Stake Will Yield New Live-Streaming Service   10 Aug, 2016
By: Doug McPherson

NEW YORK – Time Warner has struck a deal with Hulu that will give it a 10-percent stake in the...more >>

News
DraftKings, FanDuel Make Comeback in New York   10 Aug, 2016
By: Doug McPherson

ALBANY, N.Y. – Daily fantasy sports made an epic comeback in New York last week with the...more >>

News
News Corner August 3, 2016   3 Aug, 2016
By: Doug McPherson

News bites from MeTV, Discovery Communications, and more.

News
Research: Ad Agency Clients Most Interested in TV   3 Aug, 2016
By: Doug McPherson

CHICAGO – Advertisers still want to buy TV ahead of all other media – including digital,...more >>



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