Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Response Author

Doug McPherson


News
Report: Strong TV Upfront Could Be Short-Lived   13 Jul, 2016
By: Doug McPherson

NEW YORK – A Barclays Research report says the healthy TV upfront market could be short-lived...more >>

News
Programmatic TV Ad Spending to Hit $4.4 Billion in U.S. by 2018   13 Jul, 2016
By: Doug McPherson

NEW YORK – Programmatic TV ad spending in the U.S. will reach $4.43 billion in 2018, driven...more >>

News
News Corner July 6, 2016   6 Jul, 2016
By: Doug McPherson

News bites from Marketing Architects, Evolve Tele-Services, and more.

News
NBC, Samsung to Offer Virtual Reality Olympics Coverage   6 Jul, 2016
By: Doug McPherson

STAMFORD, Conn. – NBC and Samsung have announced they’ll partner this summer to bring viewers...more >>

News
Nielsen: Viewers Still Love TV; Tablet Use and Paid Services Up   6 Jul, 2016
By: Doug McPherson

NEW YORK – Folks still love TV, but they’re also streaming a lot of video on tablets, says a...more >>

News
Shows Viewed on Traditional TV Yield Higher Ad Recall vs. Other Screens   6 Jul, 2016
By: Doug McPherson

NEW YORK – New research says viewing on a conventional TV set trumps viewing on computers,...more >>

News
Facebook Favors Friends and Family Posts; News Corp. Boss Blasts Move   6 Jul, 2016
By: Doug McPherson

MENLO PARK, Calif. – Facebook’s move to revamp its news feed algorithm to give posts from...more >>

News
Moody's: Pay TV and Networks Rapidly Eroding   6 Jul, 2016
By: Doug McPherson

NEW YORK – Pay TV and TV networks – long held as stalwarts in the U.S. media industry – are...more >>

Article
Field Reports — July 2016   1 Jul, 2016
By: Doug McPherson,Thomas Haire

Field Reports — July 2016: Industry news and more.

News
News Corner June 29, 2016   29 Jun, 2016
By: Doug McPherson,Thomas Haire

News bites from Music Choice, National Merchants Association and more.



©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals