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Response Author

Doug McPherson


News
New YouTube Rules Stir Backlash    12 Apr, 2017
By: Doug McPherson

SAN FRANCISCO – YouTube’s new application process that channels have to wade through to be...more >>

News
Advertisers – Including Key DR Players – Bolt From O’Reilly   12 Apr, 2017
By: Doug McPherson

NEW YORK – A number of marketers who use direct response and performance-based marketing methods...more >>

News
News Corner April 5, 2017   5 Apr, 2017
By: Doug McPherson

News bites from Verizon, Nielsen, and more.

News
Survey: Americans Believe Ads Over News   5 Apr, 2017
By: Doug McPherson

SAN FRANCISCO – A report from market research firm YouGov says Americans have more faith in...more >>

News
YouTube Stars See Sinking Income Amid Ad Changes   5 Apr, 2017
By: Doug McPherson

SAN MATEO, Calif. – In the wake of several brands freezing their ad spending on YouTube due to...more >>

News
VOD vs OTT: Millennials Seeking Better VOD, Not OTT   5 Apr, 2017
By: Doug McPherson

NEW YORK – Millennials are shunning over-the-top (OTT) services in favor of video-on-demand...more >>

News
Magna Reports a First in Ad Sales: Digital Passes TV   5 Apr, 2017
By: Doug McPherson

NEW YORK – Digital advertising sales passed linear TV ad sales in the U.S. for the first time in...more >>

News
Privacy Rules Vote Triggers Backlash   5 Apr, 2017
By: Doug McPherson

WASHINGTON – The law of physics says that for every action there’s an equal and opposite...more >>

Article
Direct Response Hall of Fame: Industry Icons   1 Apr, 2017
By: Doug McPherson

Another year brings another crop — the fifth — of revered leaders to the Direct Response Hall...more >>

Article
Field Reports — April 2017   1 Apr, 2017
By: Doug McPherson

Field Reports for April 2017



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