News
Global Media Spending Expected to Rise Through 2017 12 Jun, 2013
By: Doug McPherson
NEW YORK – PricewaterhouseCoopers says global spending for media and entertainment will reach...more >>
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News
FCC Will Vote on Wireless Privacy Protections Soon 12 Jun, 2013
By: Doug McPherson
WASHINGTON – The Federal Communications Commission (FCC) will vote at the end of June on whether...more >>
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News
News Corner June 5, 2013 5 Jun, 2013
By: Doug McPherson
News Corner June 5, 2013
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News
Dish Debuts Social App, Pushes Viewers to Hopper 5 Jun, 2013
By: Doug McPherson
ENGLEWOOD, Colo. – Dish Network has started a social media app connected to its Hopper DVR unit...more >>
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News
CBS Now Owns TV Guide Digital 5 Jun, 2013
By: Doug McPherson
NEW YORK – CBS Corp. is now the full owner of TV Guide Digital, including TVGuide.com and all TV...more >>
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News
Mobile, Social See Biggest Digital Ad Spend Bumps; Direct Response Rises 5 Jun, 2013
By: Doug McPherson
NEW YORK – Nearly two-thirds of the 20 major U.S. brands surveyed by the Association of National...more >>
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News
DMA: Lawsuits Threatening Data-Driven Marketing 5 Jun, 2013
By: Doug McPherson
WASHINGTON – The Direct Marketing Association (DMA) filed an amicus (“friend of the court”)...more >>
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News
Survey: Marketers Need to Improve Digital Content 5 Jun, 2013
By: Doug McPherson
PALO ALTO, Calif. – A new study by the Chief Marketing Officer (CMO) Council says marketers need...more >>
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Article
Field Reports - June 2013 1 Jun, 2013
By: Doug McPherson,Thomas Haire
Listen Up Español Creates Internal Loyalty With External Charity; Oreck Founder Blames VCs for...more >>
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News
News Corner May 29, 2013 29 May, 2013
By: Doug McPherson
News Corner May 29, 2013
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