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Doug McPherson


News
Walmart, Costco up Their Grocery Delivery Games to Compete with Amazon   11 Oct, 2017
By: Doug McPherson

BENTONVILLE, Ark. – Walmart is now making grocery delivery “the centerpiece of its strategy”...more >>

News
Efforts to Fight Fake Content Could be All for Naught   11 Oct, 2017
By: Doug McPherson

STAMFORD, Conn. – As Google, Facebook, and Microsoft develop artificial intelligence (AI)...more >>

News
News Corner October 4, 2017   4 Oct, 2017
By: Doug McPherson

News bites from Nielsen, Avalanche Creative Services, and more.

News
NBCU Lands Target as First Self-Serve Ad Partner   4 Oct, 2017
By: Doug McPherson

NEW YORK – NBCUniversal will offer national television inventory on a self-serve programmatic...more >>

News
Social Media Could Benefit TV to the Tune of $1.4B    4 Oct, 2017
By: Doug McPherson

ADDISON, Texas – Social media could yield $1.4 billion in sponsored-advertising revenue for local...more >>

News
Report: Digital TV/Video Ad Views up 17%   4 Oct, 2017
By: Doug McPherson

NEW YORK – A new report from video advertising management company FreeWheel says advertisers...more >>

News
Analyst: Local TV Advertising to See 2% Rise in 2018   4 Oct, 2017
By: Doug McPherson

NEW YORK – Traditional local TV advertising is estimated to see a 2-percent jump in revenue next...more >>

News
News Corner September 27, 2017   27 Sep, 2017
By: Doug McPherson

News bites from GoCo, OpenJar Concepts, and more.

News
Analyst: Pay-TV Losses Could Hit 5 Million per Year   27 Sep, 2017
By: Doug McPherson

NEW YORK – Customer losses in traditional pay TV could soon hit 5 million per year, says RBC...more >>

News
Lawmakers, Foreign Business Leaders Urge FCC to Halt Net Neutrality Repeal   27 Sep, 2017
By: Doug McPherson

WASHINGTON – Democratic lawmakers are attempting to slow down the effort to gut net neutrality...more >>



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