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Doug McPherson


News
News Corner February 22, 2017   22 Feb, 2017
By: Doug McPherson

News bites from Prudential Financial, National Merchants Association, and more.

News
Advertisers to Boost Spending on Mobile Location-Based Video Ads in 2017   22 Feb, 2017
By: Doug McPherson

CHANTILLY, Va. - Advertisers will spend $5 billion more to target local audiences on video by 2021,...more >>

News
Skipping Ads Now an ‘Ingrained Behavior’    22 Feb, 2017
By: Doug McPherson

NEW YORK – A new report says skipping video ads is now an “ingrained behavior” for most...more >>

News
Millennials Are the Most Common Ad Blockers: Nearly Half Block Ads   22 Feb, 2017
By: Doug McPherson

NEW YORK – A new report from eMarketer says during 2017, 36.7 million millennials (41.1 percent...more >>

News
GOP Senator Prepares Repeal of Broadband Privacy Rules   22 Feb, 2017
By: Doug McPherson

WASHINGTON – Sen. Jeff Flake (R-AZ) plans to introduce a resolution that would roll back the...more >>

News
Snapchat to Create Original Content Via Discovery; WaPo Joins Deal, too   22 Feb, 2017
By: Doug McPherson

VENICE, Calif. - Discovery Communications and Snapchat are partnering to create short-form,...more >>

News
News Corner February 15, 2017   15 Feb, 2017
By: Doug McPherson

News bites from InterMedia Advertising, eTail West, and more.

News
Media Rating Council Accredits Nielsen’s Digital TV Measurement   15 Feb, 2017
By: Doug McPherson

NEW YORK – The Media Rating Council (MRC), the de facto measurement standard in digital...more >>

News
AT&T and Its Workers Still Negotiating   15 Feb, 2017
By: Doug McPherson

DALLAS – At press time, AT&T is reporting that it has not reached a settlement with the...more >>

News
Twitter’s Revenue, Audience, and Stock Sagging   15 Feb, 2017
By: Doug McPherson

SAN FRANCISCO – Twitter missed analysts’ projections of fourth-quarter earnings and saw a...more >>



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