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Doug McPherson


News
News Corner June 22, 2016   22 Jun, 2016
By: Doug McPherson

News bites from Quigley-Simpson, Harvest Growth, and more.

News
More Programmatic Digital Video Inventory Available in First Quarter    22 Jun, 2016
By: Doug McPherson

SANTA CLARA, Calif. – More programmatic digital video inventory was made available, in the first...more >>

News
TV Everywhere Doubles; Viewers Aren’t On-the-Go    22 Jun, 2016
By: Doug McPherson

SAN JOSE, Calif. – TV Everywhere viewing on all digital platforms doubled its growth versus a...more >>

News
TV Advertising Can Boost App Acceptance   22 Jun, 2016
By: Doug McPherson

NEW YORK – A new study from the Video Advertising Bureau (VAB) has found a correlation between...more >>

News
SMI Report: 19% Growth in Scatter Market May Boost Upfront Ad Demand   22 Jun, 2016
By: Doug McPherson

NEW YORK – The 2016-17 upfront marketplace could be robust, according to new data analyzing the...more >>

News
Ad Outlook Gets Brighter Forecast   22 Jun, 2016
By: Doug McPherson

NEW YORK – Analysts are upgrading their forecasts for U.S. and global advertising.

News
News Corner June 15, 2016   15 Jun, 2016
By: Doug McPherson

News bites from OpenJar Concepts, Higher Power Marketing, and more.

News
TV Summit: TV’s Response to OTT Will Bring More Targeted Inventory   15 Jun, 2016
By: Doug McPherson

AMELIA ISLAND, Fla. – TV advertising big hitters who gathered in Florida last week for...more >>

News
First-Quarter Ad Revs Hit New High; Internet U.S. Ad Spend to Top TV in 2017   15 Jun, 2016
By: Doug McPherson

NEW YORK – U.S. internet ad revenues reached a new high of $15.9 billion in the first quarter of...more >>

News
ANA: Media Kickbacks ‘Pervasive’; Agencies, Industry Call Report ‘One-Sided’    15 Jun, 2016
By: Doug McPherson

NEW YORK – A report from the Association of National Advertisers (ANA) that says the ad industry...more >>



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