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Doug McPherson


News
News Corner November 30, 2016   30 Nov, 2016
By: Doug McPherson

News bites from Shopper Approved, Hybrid Media Services, and more.

News
Studies: Local TV Ads Will Slide in 2017   30 Nov, 2016
By: Doug McPherson

WILLIAMSBURG, Va. – Double-digit percentage declines are expected for traditional local TV...more >>

News
Future of FCC, Net Neutrality Uncertain in Trump Administration    30 Nov, 2016
By: Doug McPherson

WASHINGTON – Questions about the future of both net neutrality and the Federal Communications...more >>

News
Study: OTT, MVPD Can Survive Together; SVOD Grows in 2016   30 Nov, 2016
By: Doug McPherson

NEW YORK – A new report from market research giant GfK says over-the-top (OTT) services and...more >>

News
AT&T Fires the Latest Shot in Skinny Bundle War: DirecTV Now   30 Nov, 2016
By: Doug McPherson

NEW YORK – On Monday, AT&T fired its first shot in the “skinny bundle” war, officially making...more >>

News
Mobile, Search Add Sizzle to Holiday Weekend Shopping   30 Nov, 2016
By: Doug McPherson

SAN JOSE, Calif. – The two words to remember for the official start of the 2016 holiday shopping...more >>

News
News Corner November 23, 2016   23 Nov, 2016
By: Doug McPherson

News bites from Kingstar Media, Northern Lights Direct, and more.

News
Facebook Admits to More Ad Measurement Miscalculations   23 Nov, 2016
By: Doug McPherson

MENLO PARK, Calif. – Facebook reports more ad-metric inaccuracies but, in a blog post, adds,...more >>

News
DMA: Brands Can’t Spot Their Omnichannel Customers   23 Nov, 2016
By: Doug McPherson

NEW YORK – Just 9 percent of marketers can consistently recognize customers across media...more >>

News
VAB: Addressable TV to Hit $2.2B by 2018   23 Nov, 2016
By: Doug McPherson

NEW YORK – Addressable TV advertising will more than double its current revenue in two years,...more >>



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