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Doug McPherson


News
News Corner March 22, 2015   22 Mar, 2017
By: Doug McPherson

News bites from Joy Mangano, BakerHostetler, and more.

News
MRC Issues Standards to Unite Digital, Analog   22 Mar, 2017
By: Doug McPherson

NEW YORK – The Media Rating Council (MRC) has issued long-awaited standards for measuring the...more >>

News
iHeartMedia Unveils Programmatic Ads for Stations, Podcasts; Also, ‘SmartAudio’ for Cars   22 Mar, 2017
By: Doug McPherson

NEW YORK – iHeartRadio is debuting a suite of programmatic advertising products to combine the...more >>

News
Spending on Prescription Drug TV Ads on the Rise    22 Mar, 2017
By: Doug McPherson

NEW YORK – Pharmaceutical advertising has grown more in the past four years than any other...more >>

News
Fox, Turner, and Viacom Join Forces for Easier Ad Targeting   22 Mar, 2017
By: Doug McPherson

NEW YORK – Viacom, Turner, and Fox Networks Group are joining forces to make it easier for...more >>

News
ANA Members Want Independent Audits for ‘Walled Garden’ Platforms    22 Mar, 2017
By: Doug McPherson

NEW YORK – The Association of National Advertisers (ANA) says nearly 90 percent of its members...more >>

News
News Corner March 15, 2017   15 Mar, 2017
By: Doug McPherson

News bites from Havas Edge, IRCE, and more.

News
Amazon Unveils Autoplay Video Ads    15 Mar, 2017
By: Doug McPherson

SEATTLE – Marketers can now target Amazon’s shoppers with autoplay video ads. Amazon announced...more >>

News
Analysts Continue Comments on YouTube TV; No ‘Massive Transformation’ Yet    15 Mar, 2017
By: Doug McPherson

MENLO PARK, Calif. – YouTube’s foray into live TV continues to garner analysts’ thoughts.

News
CTA: Number of Streaming Video Viewers Now Equal to Paid TV Subs   15 Mar, 2017
By: Doug McPherson

ARLINGTON, Va. – The percentage of free or paid streaming video subscribers (68 percent) has now...more >>



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