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Doug McPherson


News
News Corner August 23, 2017   23 Aug, 2017
By: Doug McPherson

News bites from Incremental Media, a2b Fulfillment, and more.

News
GroupM Unveils Global Viewability Standards; Ads Must Be 100% in View   23 Aug, 2017
By: Doug McPherson

NEW YORK – WPP’s media arm GroupM rolls out viewability standards, and big-name clients...more >>

News
Analyst: Walmart Bulking Up Its Own Online Ads Business   23 Aug, 2017
By: Doug McPherson

NEW YORK – Walmart has been quietly building up its online advertising business, opening up a new...more >>

News
Columnist: Streaming Services Becoming ‘as Rotten as Cable’   23 Aug, 2017
By: Doug McPherson

NEW YORK – New York Post columnist Johnny Oleksinski has apparently had it with the economic...more >>

News
Apple to Spend $1 Billion on Original TV Content    23 Aug, 2017
By: Doug McPherson

CUPERTINO, Calif. – Apple is looking to join the Netflix-Amazon-Hulu race with plans to spend $1...more >>

News
Google and Amazon Spend Big on TV Ads, Investment Projected to Grow   23 Aug, 2017
By: Doug McPherson

NEW YORK – Advertising investments in traditional TV are growing and are projected to total more...more >>

News
News Corner August 16, 2017   16 Aug, 2017
By: Doug McPherson

News bites from The Crush Agency, REELZ, and more.

News
Report: Birchbox on the Auction Block, Walmart a Potential Buyer   16 Aug, 2017
By: Doug McPherson

NEW YORK – Online subscription beauty retailer Birchbox is discussing a potential sale with...more >>

News
ANA Report Cites Transparency, Oversight Issues; Ad-Tech Execs Admit Problems    16 Aug, 2017
By: Doug McPherson

NEW YORK – The Association of National Advertisers’ (ANA) report criticizing industry...more >>

News
Facebook’s Launches ‘Watch’; Analysts Say It Could Be a Game Changer   16 Aug, 2017
By: Doug McPherson

MENLO PARK, Calif. – Traditional TV and YouTube have a new competitor: Facebook’s newly...more >>



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