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Doug McPherson


News
News Corner April 15, 2015   15 Apr, 2015
By: Doug McPherson

News bites from Alorica, Argo Marketing Group and more.

News
Mobile Video Will Pass Desktop In 2016   15 Apr, 2015
By: Doug McPherson

SAN JOSE, Calif. – More consumers will be viewing online videos on their mobile devices than on...more >>

News
FCC To Scrutinize Verizon's Supercookies   15 Apr, 2015
By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) reports it will examine Verizon’s use...more >>

News
OTT Advertising To Represent Half of All TV Ad Revenue in 5 Years   15 Apr, 2015
By: Doug McPherson

PLANO, Texas – TV advertising on forthcoming over-the-top services could represent nearly half of...more >>

News
iHeartMedia to Sell Radio Ads Programmatically    15 Apr, 2015
By: Doug McPherson

SAN ANTONIO – Radio giant iHeartMedia announced it will start using automated sales tools to sell...more >>

News
Judge: Class-Action Not Appropriate For Google In-App Purchases   15 Apr, 2015
By: Doug McPherson

SAN JOSE, Calif. – A judge has ruled that Google will not have to face a class-action lawsuit by...more >>

News
News Corner April 8, 2015   8 Apr, 2015
By: Doug McPherson

News bites from Lockard & Wechsler Direct, CAMG and more.

News
Multicultural Consumers Spending $3.4 Trillion as Fastest Growing Segment   8 Apr, 2015
By: Doug McPherson

NEW YORK – A new study from Nielsen says multicultural consumers are spending of $3.4 trillion...more >>

News
Facebook Top Gateway to News for Millennials    8 Apr, 2015
By: Doug McPherson

CHICAGO – A new study by the Media Insight Project says Millennials (ages 18 to 34) consume news...more >>

News
Judge: AT&T Can Be Sued for Throttling Users   8 Apr, 2015
By: Doug McPherson

SAN FRANCISCO – A federal judge ruled the Federal Trade Commission (FTC) can continue pursuing a...more >>




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