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Doug McPherson


News
News Corner January 18, 2017   18 Jan, 2017
By: Doug McPherson

News bites from Bloomberg, Group M, and more.

News
Deloitte: ‘Flat Is the New Up’ in TV Ad Revenues; Predicts a Flat 2017   18 Jan, 2017
By: Doug McPherson

NEW YORK – U.S. TV ad revenues will be flat in 2017, predicts Deloitte Global. Deloitte says...more >>

News
IAB: Mixing Traditional and Digital Raises Purchase Intent by 90%   18 Jan, 2017
By: Doug McPherson

NEW YORK – Consumers viewing a constant message on several channels can improve purchase intent...more >>

News
TV Usage Data: Live Viewing Flat at 92% in 2016   18 Jan, 2017
By: Doug McPherson

AMSTERDAM – Live viewing held “steady” in 2016 at 92 percent of all TV watching, according to...more >>

News
Super Bowl Could Draw $500M in TV Ads; Social Media Scoring Big    18 Jan, 2017
By: Doug McPherson

NEW YORK – This year’s Super Bowl could yield $500 million in total ad revenues – $55 million...more >>

News
Wheeler Not Leaving FCC Quietly; Warns Republicans Not to Repeal Net Neutrality    18 Jan, 2017
By: Doug McPherson

WASHINGTON – If Federal Communications Commission (FCC) Chair Tom Wheeler entered Washington like...more >>

News
News Corner January 11, 2017   11 Jan, 2017
By: Doug McPherson

News bites from Quigley-Simpson, Parks Associates, and more.

News
Holiday Mall Sales Sag; Online Climbs   11 Jan, 2017
By: Doug McPherson

RESTON, Va. – Online holiday sales are expected to rise between 12 and 19 percent when all is...more >>

News
Sears Sells Craftsman, Closes Stores   11 Jan, 2017
By: Doug McPherson

HOFFMAN ESTATES, Ill. – It’s a bit like watching a cow stuck in a mud hole. The once-mighty...more >>

News
AOL Unveils Ad Formats to Foil Ad Blocking   11 Jan, 2017
By: Doug McPherson

NEW YORK – AOL is launching an initiative called BrandBuilder that includes two new types of ads...more >>



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