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Doug McPherson


News
News Corner April 19, 2017   19 Apr, 2017
By: Doug McPherson

News bites from PremiumMedia360, a2b Fulfillment, and more.

News
Washington State Debates New Privacy Bills   19 Apr, 2017
By: Doug McPherson

OLYMPIA, Wash. – One day after President Donald Trump signed the law repealing broadband privacy...more >>

News
Simulmedia-Oracle Partnership Yields Linear TV Ad Deals Based on Purchase Data   19 Apr, 2017
By: Doug McPherson

REDWOOD CITY, Calif. – TV audience targeting platform Simulmedia will partner with Oracle Data...more >>

News
Walmart’s Latest Jab at Amazon: Discounts for In-Store Pick-Up   19 Apr, 2017
By: Doug McPherson

BENTONVILLE, Ark. – Walmart continues to take jabs at Amazon with its latest offering: a discount...more >>

News
Comcast Plans NBCU SVOD as Regulatory Restrictions Expire   19 Apr, 2017
By: Doug McPherson

PHILADELPHIA – NBCUniversal is planning to launch subscription-video-on-demand services (SVOD)...more >>

News
Research: Traditional TV Viewing Remains Strong    19 Apr, 2017
By: Doug McPherson

NEW YORK – Reports of TV’s death are greatly exaggerated, according to new research.

News
News Corner April 12, 2017   12 Apr, 2017
By: Doug McPherson

News bites from DISH, HomeAdvisor, and more.

News
Guidelines Available for Ad, Data Targeting   12 Apr, 2017
By: Doug McPherson

NEW YORK – In an effort to standardize “advanced” data-driven linear TV media deals, Advanced...more >>

News
Several Companies Look to Board the Streaming Pay-TV Train   12 Apr, 2017
By: Doug McPherson

NEW YORK – Industry analysts are asking who’s next to jump on board the streaming pay-TV train....more >>

News
Google Hits ‘On’ Switch for YouTube TV in 5 U.S. Cities   12 Apr, 2017
By: Doug McPherson

SAN MATEO, Calif. – Viewers in five major U.S. markets began getting Google’s new live TV...more >>



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