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Doug McPherson


News
News Corner September 2, 2015   2 Sep, 2015
By: Doug McPherson

News bites from OpenJar Concepts, Marketing Maven and more.

News
Connected TV Homes Continue to Make Gains    2 Sep, 2015
By: Doug McPherson

PORT WASHINGTON, N.Y. – Connected TV homes continue to expand in the TV marketplace.

News
GroupM Downgrades 2015 Ad Spend Forecast   2 Sep, 2015
By: Doug McPherson

NEW YORK – WPP’s GroupM has issued a forecast downgrade for 2015 ad-spending growth. In...more >>

News
CMOs, Studies See Social Media Getting Lots of Likes   2 Sep, 2015
By: Doug McPherson

CHICAGO – Social media is getting a lot of likes. A new survey of ad agencies during the second...more >>

News
A 5.7-Percent Increase Predicted for Holiday Retail Sales   2 Sep, 2015
By: Doug McPherson

NEW YORK – Early indications point to a strong holiday retail season for the United States.

News
News Corner August 26, 2015   26 Aug, 2015
By: Doug McPherson,Thomas Haire

News bites from Extreme Reach, Dial800 and more.

News
TV Analytics Firm Taps DRTV to Market Itself   26 Aug, 2015
By: Doug McPherson

PORTSMOUTH, N.H. – It may be the perfect example of a marketing-services company putting its...more >>

News
Politics to Spur Digital Ad Dollar Boom in 2016   26 Aug, 2015
By: Doug McPherson

WILLIAMSBURG, Va. – A new forecast says political digital advertising will break the...more >>

News
Study: Pay TV Subs a Mix of Good and Bad   26 Aug, 2015
By: Doug McPherson

DALLAS – Roughly 25 percent of consumers who subscribe to pay TV made changes to their...more >>

News
Media Planners: TV’s Share of Ad Spend Dropping   26 Aug, 2015
By: Doug McPherson

NEW YORK – More than half of media planners expect TV’s share of ad spending to fall in the...more >>




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