Doug McPherson

SAN DIEGO — Earvin "Magic" Johnson — basketball hall-of-famer, renowned entrepreneur and five-time NBA world champion during his career with the Los Angeles Lakers — kicked off Response Expo 2011 on May 3 with an entertaining, intimate and informative Keynote Address, sharing personal stories...more >>

When federal regulators stamped their approval on direct-to-consumer (DTC) advertising for pharmaceutical companies several years back, it was a no-brainer for those companies to flood traditional media with their messages.

To better understand Doug McCormick, the man who can green-light millions for a new media company start-up, you first need to know you might find him in a bar belting out karaoke songs. One of his favorites is “My Way,” made famous by the legendary Frank Sinatra.

Consumer electronics sagged in 2009. Nevertheless, direct response marketing kept sales from sinking lower — and for good reason: DR fits consumer electronics like a plug fits an electrical outlet.

Even though Bob Dylan’s words are nearly a half-century old, they may be just as relevant today as they were in the tumultuous 1960s. No doubt, many in the DR support services space agree. Take teleservices as an example. The simple fact is this: More people are buying products from the Web. You...more >>

Is radio vanishing? Not even close. Some experts say reports of its death are greatly exaggerated. In fact, if you think it’s already dead, get ready for a resurrection.

Response wanted to hear directly from the pros about how technology is at play in back-end services so we interviewed five of them.

Tony Sziklai sees the problem as clearly as an HDTV picture — and part of the solution is coming in pretty clearly, too. The problem? It’s well documented. “The economy has definitely impacted the direct response industry, no doubt about that,” says Sziklai, who’s with Moulton...more >>

Those in the home shopping industry have had to start shopping themselves — for a new name. The word home doesn’t always fit these days. No worries. They’re on it. They’ve already come up with taglines for this latest shift in consumer behavior. QVC has adopted the name “QVC...more >>

Australia’s population is pretty old — and getting older. DR marketers with the right recipe of market, message and media just might be able to turn silver into gold.