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Doug Garnett

Guest Opinion: The Full Dimension of DRTV   1 Jul, 2009
By: Doug Garnett

Over the years, DRTV has been driven by a single-minded focus on TV sales. In this one-dimensional...more >>

Guest Opinion: The Full Truth About the Economy Is Too Complex for Headlines   1 Mar, 2009
By: Doug Garnett

In case you haven't heard, we're in a recession. And news outlets couldn't be happier.

Media Zone: Sharper Image Bankruptcy Is a Warning Call to DRTV: Build Brands Now   1 Aug, 2008
By: Doug Garnett

I was saddened to read about The Sharper Image's bankruptcy and that they have been forced to seek...more >>

Field Reports   1 Sep, 2005
By: Doug Garnett,Nicole Urso,Thomas Haire

Carla Roberts may be the DRTV industry's most perceptive market researcher. Certainly, I think...more >>

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