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Response Author

Doug Garnett


Article
Guest Opinion: Start With Research for On-Air Success in DRTV   11 Jul, 2010
By: Doug Garnett

One of my employees recently attended a talk by the head of a large brand DRTV agency. This...more >>

Article
Guest Opinion: Gone in 30 Seconds   5 Mar, 2010
By: Doug Garnett

Infomercials are the only TV advertising that consumers choose to watch. After all, when consumers...more >>

Article
Guest Opinion: Google Needs an Infomercial   15 Jan, 2010
By: Doug Garnett

Google needs an infomercial. So does Kindle — and so do many new technology products for consumer...more >>

Article
Guest Opinion: New Research Shows That TV Is as Powerful as It's Ever Been    3 Nov, 2009
By: Doug Garnett

The death of television advertising was first rumored decades ago with fears that remote controls...more >>

Article
Guest Opinion: The Full Dimension of DRTV   1 Jul, 2009
By: Doug Garnett

Over the years, DRTV has been driven by a single-minded focus on TV sales. In this one-dimensional...more >>

Article
Guest Opinion: The Full Truth About the Economy Is Too Complex for Headlines   1 Mar, 2009
By: Doug Garnett

In case you haven't heard, we're in a recession. And news outlets couldn't be happier.

Article
Media Zone: Sharper Image Bankruptcy Is a Warning Call to DRTV: Build Brands Now   1 Aug, 2008
By: Doug Garnett

I was saddened to read about The Sharper Image's bankruptcy and that they have been forced to seek...more >>

News
Field Reports   1 Sep, 2005
By: Doug Garnett,Nicole Urso Reed,Thomas Haire

Carla Roberts may be the DRTV industry's most perceptive market researcher. Certainly, I think...more >>



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