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Response Author

Donald L. Potter


Article
My Generation: Learn to Talk With New Seniors Before Trying to Sell Them   1 Dec, 2010
By: Donald L. Potter

In the July and October issues of Response, I discussed the size and scope of the 65-and-older...more >>

Article
My Generation: What You Need to Know About 'New Seniors' in Order to Sell Them   18 Oct, 2010
By: Donald L. Potter

The first article in this three-part series (Response, July) identified why the 65-plus market...more >>

Article
My Generation: 'New Seniors' Offer Big Sales Potential for DRTV Products    11 Jul, 2010
By: Donald L. Potter

Why struggle trying to cultivate unfamiliar market segments when there is a growing consumer group...more >>

Article
Guest Opinion: Branding Is Dead   1 Apr, 2009
By: Donald L. Potter

Over the years, many advertising practitioners have forgotten that the primary purpose of their...more >>

News
Retail Outlet   1 Sep, 2004
By: Donald L. Potter

Going from DRTV to retail is not a new concept, nor is it a strategy best suited for the little guy...more >>




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