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Response Author

Dick Wechsler


Article
Guest Opinion: New Rules for Retail Support   1 Nov, 2012
By: Dick Wechsler

During the past two decades, retail has moved from being the end game for DRTV marketers to the...more >>

Article
The Impact of Sir Issac Newton on DRTV   7 May, 2010
By: Dick Wechsler

How the classic ‘Scientific Method’ can be applied to a direct response campaign with stunning...more >>

Article
Media Zone: Measuring Online Response - We Can Do Better   1 Jul, 2009
By: Dick Wechsler

Media worlds are colliding. It's now impossible to separate offline and online media. As a result,...more >>

Article
Media Zone: Where Did All the Minutes Go?   1 Apr, 2009
By: Dick Wechsler

At the end of 2008, with the economy in a freefall, we anticipated a media-buying bonanza in 2009....more >>

News
Guest Opinion   1 Apr, 2004
By: Dick Wechsler

The bar is getting higher for direct response television marketers. The traditional measures of...more >>




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