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Response Author

Denira Borrero


Denira Borrero


Article
En Español: The ‘Politico’ Impact of Latinos   1 Nov, 2016
By: Denira Borrero

By the time this article is published, the U.S. presidential election should be complete. From a...more >>

Article
En Español: 5 Essentials to Winning the U.S. Hispanic Consumer   1 Sep, 2016
By: Denira Borrero

Accounting for nearly 22 percent of the U.S. population younger than age 50, the U.S. Hispanic...more >>

Article
En Español: U.S. Hispanic Media Drives Total Digital Sales   1 Jul, 2016
By: Denira Borrero

The size, influence, and spending power of the Latino population in the United States offers an...more >>

Article
En Español: 4 Reasons for Health & Beauty Campaigns to Include a U.S. Hispanic Strategy   1 Apr, 2016
By: Denira Borrero

Based on their rate of population growth within key age groups, their massive spending power, and...more >>

Article
En Español: Optimizing and Measuring Hispanic Media Investments in 2016   1 Dec, 2015
By: Denira Borrero

Advertising spend in Spanish-language media outlets grew 12 percent year-over-year, according to...more >>

Article
En Español: Hispanic DR Production: Real World Data on What Works    1 Aug, 2015
By: Denira Borrero

No doubt, the U.S. Hispanic market is challenging to penetrate, but it certainly offers enough...more >>

Article
How to Win the U.S. Hispanic Consumer at Retail   1 May, 2015
By: Denira Borrero

Not surprisingly, many direct response marketers looking for incremental growth at retail are...more >>

Article
En Español: 5 Reasons Why Hispanic Online Behavior Increases Sales and ROI   1 Mar, 2015
By: Denira Borrero

Most marketers looking to tap into the U.S. Hispanic market have already taken note of its size —...more >>

Article
En Espanol - Lock in Future Growth: Capturing the Elusive Hispanic Customer   1 Sep, 2014
By: Denira Borrero

Reinforcing the overwhelming evidence that speaks to the massive size, growth and influence of the...more >>

Article
En Español: Hispanics, Social Media … and Sales   1 Apr, 2014
By: Denira Borrero

We know that Hispanics are a large influential group in the United States. It’s proven out in pop...more >>



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