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Response Author

Denira Borrero


Denira Borrero


Article
How to Win the U.S. Hispanic Consumer at Retail   1 May, 2015
By: Denira Borrero

Not surprisingly, many direct response marketers looking for incremental growth at retail are...more >>

Article
En Español: 5 Reasons Why Hispanic Online Behavior Increases Sales and ROI   1 Mar, 2015
By: Denira Borrero

Most marketers looking to tap into the U.S. Hispanic market have already taken note of its size —...more >>

Article
En Espanol - Lock in Future Growth: Capturing the Elusive Hispanic Customer   1 Sep, 2014
By: Denira Borrero

Reinforcing the overwhelming evidence that speaks to the massive size, growth and influence of the...more >>

Article
En Español: Hispanics, Social Media … and Sales   1 Apr, 2014
By: Denira Borrero

We know that Hispanics are a large influential group in the United States. It’s proven out in pop...more >>

Article
En Español: Accelerating Business Growth Using Hispanic Insights   1 Aug, 2013
By: Denira Borrero

As the biggest and fastest growing ethnic population in the U.S., more and more companies are...more >>

Article
En Español: Setting Consumer Trends in 2013 and Beyond   1 Mar, 2013
By: Denira Borrero

Hispanics currently make up 17 percent of the U.S. population, but they are also 10 years younger...more >>

Article
En Español: Dubbing Jeopardy?   1 Dec, 2012
By: Denira Borrero

For sure, the simplest, fastest and cheapest way to test a U.S. Hispanic campaign is to dub your...more >>

Article
Net Gains: Using a Hispanic Market Strategy to Increase U.S. Web Sales.   17 Sep, 2010
By: Denira Borrero

In the U.S. direct response industry marketplace, we talk about a variety of tactics to increase...more >>




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