Courtney Beth Pugatch

NEW YORK - For most retailers, the 2007 holiday season left plenty to be desired. As reported on AdAge.com, businesses recorded a decline in the number of holiday sales due to heavy promotions, cutbacks in consumer spending and six fewer selling days than the previous season.

CHICAGO - On Nov. 19, famous infomercial host and marketer Kevin Trudeau was found in contempt of a federal court order barring him from misrepresenting the contents of his popular books in a television ad. The Chicago Tribune reports that U.S. District Court Judge Robert Gettleman concurred with...more >>

Steuart Henderson Britt once said, Doing business without advertising is like winking at a girl in the dark. You know what you are doing - but nobody else does."

CHICAGO - Despite a slowing U.S. economy, growth has been predicted in direct response sales, expenditures and return on investment (ROI). The Direct Marketing Association's (DMA) annual forecast, The Power of Direct Marketing, reports that direct marketing expenditures account for better than 50...more >>

There is no better experience than a vacation. The thought of sitting on a beach relaxing with a drink in hand is enough to put anyone in the mood to get away for a while.

"It is impossible to run a business without taking risks. Virgin would not be the company it is today if risks had not been taken, contends Sir Richard Branson, owner and iconic symbol of the Virgin Group. And to be honest, I couldn't tell you which was the riskiest thing I've done, because most of...more >>

LEBANON, Tenn. - Rollie Froehlig, president, CEO and chairman of National Fulfillment - a long-time presence in direct response marketing - was found dead by in his office company employees on the afternoon of Sept. 19. Local police said that Froehlig, 65, died from a single gunshot wound but do...more >>

How many times has the following scenario played out? Product XYZ has performed successfully in all major direct response channels and makes its way to retail distribution. A few months pass by, and now the company that produces Product XYZ needs to find a way to peak consumer interest, since sales...more >>

Advantage Rent A Car is aware that direct response marketing is rapidly becoming a part of most large companies' marketing mix.

MEXICO CITY - When Mark Mashaw, vice president of marketing at Baltimore-based Hooked on Phonics Inc./Smarterville, saw the success of the company's flagship product in non-English speaking nations, he first considered the idea of marketing a new product under the name Hooked on English. When we...more >>