Cathy Polisoto

Is your product labeled or advertised as "All Natural" or some variation thereof? Determining whether a product may properly be labeled "All Natural" is not as simple as it sounds, and this issue has resulted in some new litigation.

The Federal Trade Commission (FTC) recently won a motion for preliminary injunction against defendant Jesse Willms and 10 companies he controls for allegedly deceiving consumers with "free trials" and negative options in the online sale of various products, such as Acai weight-loss supplements,...more >>

Ever wonder whether the little guy fares better than a large, well-known corporation as a Federal Trade Commission (FTC) defendant? Several recent settlements suggest that the FTC treats small businesses and blue-chip corporations similarly.

Congress enacted the Children's Online Privacy Protection Act (COPPA) on October 21, 1998. The purpose of COPPA is to prohibit unfair or deceptive acts or practices in connection with the collection, use or disclosure of personally identifiable information from and about children under 13 on the...more >>

The Federal Trade Commission's (FTC) "Guides Concerning the Use of Endorsements and Testimonials in Advertising" set forth numerous rules for endorsements by experts and celebrities. The Guides do not have the force of law; rather, they offer interpretive guidance on the types of advertisements...more >>

These days, everyone sells products from their websites, but how many websites would pass muster with the Federal Trade Commission (FTC)? We recommend, for your reading pleasure, the FTC's staff working paper entitled Dot Com Disclosures: Information About Online Advertising, which sets forth the...more >>

The Better Business Bureau (BBB) is more ubiquitous and powerful than people realize: there are122 BBBs in the U.S. and BBBs in many cities in Canada. The Council of Better Business Bureaus is the national umbrella organization that provides the strategic vision and leadership for the BBB brand,...more >>

The Federal Trade Commission’s (FTC) revised Guides Concerning the Use of Endorsements and Testimonials in Advertising abolished the safe harbor for atypicality disclaimers. Under the revised Guides, if you use an impressive testimonial (that is not the typical result for your customers), the FTC...more >>