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Response Author

Bridget McCrea

Freelance Writer


Bridget McCrea

Bridget McCrea is a long-time freelance writer for Response. She resides in Florida.


Article
Bridging the Gap    1 Sep, 2009
By: Bridget McCrea

A few months ago, Mal Karlin's New York-based DR agency was hired by a general advertising firm to...more >>

Article
The Long Run   1 Jul, 2009
By: Bridget McCrea

There was a time when only George Lucas could afford to merge animation and live action in a way...more >>

Article
Still Spending at Home   1 Jun, 2009
By: Bridget McCrea

The 45-year-old woman is sitting at her desk in the office, ready to tackle a busy day, when she...more >>

Article
Partnering for Success   1 May, 2009
By: Bridget McCrea

It makes Robert Yallen's day when a marketer calls his company, desperate for help in picking up...more >>

Article
Cultural Appeal   1 Feb, 2009
By: Bridget McCrea

The ever-expanding domestic Hispanic market has historically been known as a demographic that was...more >>

Article
Heard It on the Radio   1 Jan, 2009
By: Bridget McCrea

Surrounded by newfangled advertising media that range from the Web to online video to mobile, one...more >>

Article
The Perfect Pair   1 Dec, 2008
By: Bridget McCrea

Kind of like peanut butter-and-jelly or a horse-and-carriage, direct response and the Internet go...more >>

Article
Harnessing the Boom   1 Nov, 2008
By: Bridget McCrea

They number 78 million, control a majority of the nation's wealth and own 65 percent of the...more >>

Article
Piecing It Together   1 Sep, 2008
By: Bridget McCrea

Time was that traditional agencies saw their DRTV cousins as threats, lurking in the wings ready to...more >>

Article
Take the Long View   1 Jul, 2008
By: Bridget McCrea

Earlier this year Doug Garnett made a bold move. Knowing full well that multiple products haven't...more >>




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