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Response Author

Bridget McCrea


Article
Do-It-Myself? Show Me How   7 May, 2010
By: Bridget McCrea

Since 1929, Festool has been building customer interest in its precision, high-quality power tools...more >>

Article
Not the Short End of the Stick   5 Mar, 2010
By: Bridget McCrea

Pitchman Vince Shlomi may put consumers in a “good mood all day” with his quirky Slap Chop...more >>

Article
Here’s To Your Health   4 Feb, 2010
By: Bridget McCrea

The U.S. population is not only aging — it’s also fighting diseases like obesity, cancer and...more >>

Before the Boom Article
Before the Boom   23 Nov, 2009
By: Bridget McCrea

Currently aged 64 and up, members of both generations comprise a large segment of the population...more >>

Article
Bridging the Gap    1 Sep, 2009
By: Bridget McCrea

A few months ago, Mal Karlin's New York-based DR agency was hired by a general advertising firm to...more >>

Article
The Long Run   1 Jul, 2009
By: Bridget McCrea

There was a time when only George Lucas could afford to merge animation and live action in a way...more >>

Article
Still Spending at Home   1 Jun, 2009
By: Bridget McCrea

The 45-year-old woman is sitting at her desk in the office, ready to tackle a busy day, when she...more >>

Article
Partnering for Success   1 May, 2009
By: Bridget McCrea

It makes Robert Yallen's day when a marketer calls his company, desperate for help in picking up...more >>

Article
Cultural Appeal   1 Feb, 2009
By: Bridget McCrea

The ever-expanding domestic Hispanic market has historically been known as a demographic that was...more >>

Article
Heard It on the Radio   1 Jan, 2009
By: Bridget McCrea

Surrounded by newfangled advertising media that range from the Web to online video to mobile, one...more >>




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