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DRTV Production: A Winning Combination 1 Mar, 2011
By: Bridget McCrea
What do you get when you cross a successful DRTV marketer of products like Wonder Hanger with...more >>
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Hitting the Sweet Spot 1 Nov, 2010
By: Bridget McCrea
It’s no secret that every generation has its own set of unique attributes. The nation’s older...more >>
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Home Sweet Home 11 Jul, 2010
By: Bridget McCrea
Tony Little’s affinity for home shopping networks hasn’t changed much since he became the first...more >>
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Long-Form Bounces Back 11 Jul, 2010
By: Bridget McCrea
If 2009 was the year that advertisers pulled back and hid their heads in the sand, hoping that the...more >>
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Article
Do-It-Myself? Show Me How 7 May, 2010
By: Bridget McCrea
Since 1929, Festool has been building customer interest in its precision, high-quality power tools...more >>
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Article
Not the Short End of the Stick 5 Mar, 2010
By: Bridget McCrea
Pitchman Vince Shlomi may put consumers in a “good mood all day” with his quirky Slap Chop...more >>
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Article
Here’s To Your Health 4 Feb, 2010
By: Bridget McCrea
The U.S. population is not only aging — it’s also fighting diseases like obesity, cancer and...more >>
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Before the Boom 23 Nov, 2009
By: Bridget McCrea
Currently aged 64 and up, members of both generations comprise a large segment of the population...more >>
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Article
Bridging the Gap 1 Sep, 2009
By: Bridget McCrea
A few months ago, Mal Karlin's New York-based DR agency was hired by a general advertising firm to...more >>
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The Long Run 1 Jul, 2009
By: Bridget McCrea
There was a time when only George Lucas could afford to merge animation and live action in a way...more >>
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