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Response Author

Bridget McCrea

Freelance Writer


Bridget McCrea

Bridget McCrea is a long-time freelance writer for Response. She resides in Florida.


Article
Cracking the Code    1 Aug, 2015
By: Bridget McCrea

Conduct a quick search for current DR spots featuring financial services and insurance companies...more >>

Article
Embracing the Changing Times   1 Jul, 2015
By: Bridget McCrea

As the advertising and media environments continue to morph and change, so do the producers who...more >>

Article
Integrated and Regulated   1 Jun, 2015
By: Bridget McCrea

Going direct to consumers or, as they call it, “DTC,” has become the name of the game for...more >>

Article
Creating True Customer Experiences   1 Apr, 2015
By: Bridget McCrea

As one of the mainstays of the direct response advertising market, the beauty and personal care...more >>

Article
Ensuring Customer Happiness   1 Feb, 2015
By: Bridget McCrea

When Keith Boswell looks at the digital marketing projects that Perceptint managed in 2014, one of...more >>

Article
Stocking the Shelves With Consumer Electronics   1 Dec, 2014
By: Bridget McCrea

If there’s one product sector that’s benefitted heavily from the rapid technological advances...more >>

Article
Taking the Direct Route   1 Nov, 2014
By: Bridget McCrea

The travel industry is on a roll and its impact is being felt across numerous direct and digital...more >>

Article
Maintaining Fulfillment   1 Sep, 2014
By: Bridget McCrea

The growth of omnichannel retailing, a sharp increase in drop-shipping, consumer demand for...more >>

Article
Running With the Bulls   1 Aug, 2014
By: Bridget McCrea

Make no bones about it: J.G. Wentworth is a direct response marketer. “That’s how we describe...more >>

Article
Key Trends in Payment Processing   1 Jul, 2014
By: Bridget McCrea

When DISH Network announced that, later this year, it would begin accepting bitcoin payments, the...more >>




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