Article
Ready, Set, Rollout! 1 Mar, 2013
By: Bridget McCrea
DRTV producers stayed pretty busy in 2012 and then rode that wave of momentum right into the New...more >>
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Article
CE Sells CE 1 Dec, 2012
By: Bridget McCrea
In today’s wired world, Santa Claus doesn’t have to look very far when filling holiday wish...more >>
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Article
Support Services Guide: Playing the Supporting Role 1 Aug, 2012
By: Bridget McCrea
There was a time when the back end of a DRTV campaign was a pretty straightforward animal. To...more >>
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The Rise of DRTV-Friendly E-commerce Sites 1 Apr, 2012
By: Bridget McCrea
The Web has long been a hotbed for companies that sell direct to consumers. Using their own...more >>
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One Hit at a Time 1 Mar, 2012
By: Bridget McCrea
The recent recession changed the way a lot of companies do business. And while the DRTV industry as...more >>
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Generational Marketing: Millennial Marketing 101 1 Nov, 2011
By: Bridget McCrea
Brian Wong knows a thing or two about marketing to millennials. After all, at 20 years old, this...more >>
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Retail Spotlight: Stack ‘Em High 1 Sep, 2011
By: Bridget McCrea
The folks at TELEBrands remember a time when retailers turned up their noses when the words...more >>
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elocal Listing Corporate Case Study: Search Visionaries 1 Jul, 2011
By: Bridget McCrea
Tim Judd has a message to share with all marketers: “Whether you like it or not, your audience...more >>
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Article
Field Reports June 2011 1 Jun, 2011
By: Bridget McCrea,Doug McPherson,Jackie Jones,Thomas Haire
SAN DIEGO — Earvin "Magic" Johnson — basketball hall-of-famer, renowned entrepreneur and...more >>
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Media That Pays to Play on the Shelves 1 Apr, 2011
By: Bridget McCrea
Not all DRTV campaigns are created equal. Some incorporate elements meant to sell as many products...more >>
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