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Response Author

Bridget McCrea

Freelance Writer


Bridget McCrea

Bridget McCrea is a long-time freelance writer for Response. She resides in Florida.


Article
The Dollars and Cents of Performance-Based Marketing   1 Aug, 2016
By: Bridget McCrea

From purveyors of merchant loans to companies that specialize in structured settlements to...more >>

Article
Harnessing the Ever-Shrinking Screen   1 Jul, 2016
By: Bridget McCrea

Every day, Facebook users view 100 million hours of video. Four out of five shoppers say a video...more >>

Article
That’s the Beauty of It!    1 Apr, 2016
By: Bridget McCrea

In an ongoing mission to look younger, feel better, improve their appearances, and even grow their...more >>

Article
E-Commerce Spotlight: Global Reach, Local Feel   1 Feb, 2016
By: Bridget McCrea

As every good performance-based marketer already knows, e-commerce is no joke. And while some...more >>

Article
Breaking Out of the Silicon Valley ‘Echo Chamber’   1 Dec, 2015
By: Bridget McCrea

The fact that consumers are downright obsessed with gadgets, devices, and other electronic gizmos...more >>

Article
Leveraging the Power of ‘Book Now’   1 Nov, 2015
By: Bridget McCrea

Success in today’s travel marketing world revolves around painting a picture that’s inviting...more >>

Article
A Mobile CPG Evolution    1 Sep, 2015
By: Bridget McCrea

Jeff Davis fondly remembers the days when mobile video advertising was still a far-off vision for...more >>

Article
Cracking the Code    1 Aug, 2015
By: Bridget McCrea

Conduct a quick search for current DR spots featuring financial services and insurance companies...more >>

Article
Embracing the Changing Times   1 Jul, 2015
By: Bridget McCrea

As the advertising and media environments continue to morph and change, so do the producers who...more >>

Article
Integrated and Regulated   1 Jun, 2015
By: Bridget McCrea

Going direct to consumers or, as they call it, “DTC,” has become the name of the game for...more >>



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