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Brad Feldman


Article
Going Mobile: The Mobile App vs. Mobile Web Debate — Do You Really Need to Pick Just One?   1 Mar, 2011
By: Brad Feldman

You hear or read about it almost every day. Mobile commerce is the hot topic in the marketing world. And reams upon reams of research tout mobile as the next big thing. Need some examples? Adobe reported in January that 62 percent of smartphone users have purchased physical goods from their...more >>

Article
Net Gains: A Sucker Is Born Every Minute   5 Mar, 2010
By: Brad Feldman

When I was a kid, my dad gave me a $20 bill to play three-card monte while on a vacation in New York. For those not familiar with the game, you are lured into a sense of false confidence that you can find the queen of hearts while three cards are being thrown around a table (a type of shell game)....more >>

Article
Net Gains: Online Video Is Off the Charts    10 Dec, 2009
By: Brad Feldman

According to Steve Burke, Comcast Corp.’s chief operating officer, at the 2009 CTAM Summit, “Online video consumption is off the charts.” And he’s right. Today, 168 million people — 84 percent of Americans online — watch an average of 10 hours of online video per month.




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