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Retail Outlet: In-Store Displays: Are They Worth the Expense? 15 Jan, 2010
By: Anthony Raissen
There are many lessons that can be learned by looking at the similarities between direct response...more >>
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Guest Opinion: Television Has Gone Digital ... Why Haven't We? 1 Oct, 2009
By: Anthony Raissen
DRTV is all about the numbers. The direct response industry has numbers to track the quality and...more >>
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Retail Outlet: Trade Shows: Good or Bad for New Vendors? 1 Oct, 2009
By: Anthony Raissen
Industry trade shows present a great opportunity for manufacturers and entrepreneurs to meet with...more >>
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Retail Outlet: Reviving Old Products: Can Lightning Strike Twice? 1 Jul, 2009
By: Anthony Raissen
For those of you who were fortunate enough to be at Response Expo in San Diego in May, I hope that...more >>
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Retail Outlet: Retail Sales: It's All in the Numbers 1 Apr, 2009
By: Anthony Raissen
Unless you've just won a big jackpot, like the rest of us you are no doubt finding it harder to...more >>
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Retail Outlet: Democratic Consumers: Voting With Dollars 1 Mar, 2009
By: Anthony Raissen
Upon the inauguration of our new president, I thought it was a good time to remember that it is not...more >>
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Retail Outlet: Keep Focused: Stay Within Your Category for Line Extensions 1 Oct, 2008
By: Anthony Raissen
As we settle into post-Olympic euphoria, I am reminded that great athletes are not created...more >>
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Retail Outlet: Retail Buyers: What You Need to Know 1 Jul, 2008
By: Anthony Raissen
As we enter the summer months, many products that were launched in DR at the beginning of the year...more >>
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Retail Outlet: Winter, Spring, Summer or Fall: Is Your Product Seasonal? 1 May, 2008
By: Anthony Raissen
We live our lives around the four seasons and a number of special holidays. Each one brings with it...more >>
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