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Response Author

Anthony Raissen


Article
Retail Outlet: Leveraging Your Media With Retail Buyers: Money Talks   1 Nov, 2010
By: Anthony Raissen

The lure and allure of securing retail shelf space for a product is a very powerful and dangerous...more >>

Article
Retail Outlet: Your Label Is Prime Real Estate: Maximize Every Square Inch   11 Jul, 2010
By: Anthony Raissen

The beauty of direct response advertising is that you have a medium that enables you to convey a...more >>

Article
Entrepreneurs Put New Products on Shelves Across the Country   7 May, 2010
By: Anthony Raissen

Entrepreneur is a term applied to the type of personality who is willing to take upon herself or...more >>

Article
Retail Outlet: In-Store Displays: Are They Worth the Expense?   15 Jan, 2010
By: Anthony Raissen

There are many lessons that can be learned by looking at the similarities between direct response...more >>

Article
Guest Opinion: Television Has Gone Digital ... Why Haven't We?    1 Oct, 2009
By: Anthony Raissen

DRTV is all about the numbers. The direct response industry has numbers to track the quality and...more >>

Article
Retail Outlet: Trade Shows: Good or Bad for New Vendors?    1 Oct, 2009
By: Anthony Raissen

Industry trade shows present a great opportunity for manufacturers and entrepreneurs to meet with...more >>

Article
Retail Outlet: Reviving Old Products: Can Lightning Strike Twice?   1 Jul, 2009
By: Anthony Raissen

For those of you who were fortunate enough to be at Response Expo in San Diego in May, I hope that...more >>

Article
Retail Outlet: Retail Sales: It's All in the Numbers   1 Apr, 2009
By: Anthony Raissen

Unless you've just won a big jackpot, like the rest of us you are no doubt finding it harder to...more >>

Article
Retail Outlet: Democratic Consumers: Voting With Dollars   1 Mar, 2009
By: Anthony Raissen

Upon the inauguration of our new president, I thought it was a good time to remember that it is not...more >>

Article
Retail Outlet: Keep Focused: Stay Within Your Category for Line Extensions   1 Oct, 2008
By: Anthony Raissen

As we settle into post-Olympic euphoria, I am reminded that great athletes are not created...more >>




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