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Amy Ralph Mudge

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Article
Don’t Price Yourself Out of Business   11 Aug, 2015
By: Amy Ralph Mudge,Jeffrey D. Knowles

Everyone loves a bargain. Consumers love saving money, and marketers love how discounts drive...more >>

Article
Legal Review: FTC’s Bold Face Announcement Takes on Ads’ Fine Print   1 Nov, 2014
By: Amy Ralph Mudge,Jeffrey D. Knowles

Fine-print disclosures are everywhere. From pharmaceutical ads in publications like The New Yorker...more >>

Article
Is the Disclaimer Going the Way of 8-Track Tapes?   8 Oct, 2013
By: Amy Ralph Mudge,Randal M. Shaheen

The Federal Trade Commission’s (FTC) recent revision of the Dot-com Disclosure guidance certainly...more >>

Article
Pair of June Announcements Sets Stage at FTC   9 Jul, 2013
By: Amy Ralph Mudge,Jeffrey D. Knowles,Randal M. Shaheen

Since the departure of Federal Trade Commission (FTC) Chairman Jon Leibowitz and FTC Bureau of...more >>

Article
Return One, Keep One for Free   8 Jan, 2013
By: Amy Ralph Mudge,Jeffrey D. Knowles,Randal M. Shaheen

“Buy one, get one” offers: we’ve all seen them and, no doubt, many of us have been involved...more >>

Article
Legal Review: Differentiation Is Not Just in the Eye of the Marketer   1 Nov, 2012
By: Amy Ralph Mudge,Jeffrey D. Knowles,Randal M. Shaheen

In the hyper-competitive direct response marketplace, differentiation can be the key to a...more >>




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