Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Response Author

Alex Agurcia

Founder and President


Alex Agurcia

Alex Agurcia is founder and president of Miami-based Omni Direct. He has more than 20 years experience in direct response marketing and can be reached via E-mail at alex@omnidirect.tv.


Article
En Español: U.S. Hispanic Media: What You Really Need to Know   1 Dec, 2013
By: Alex Agurcia

As an influential and growing segment of the population, the U.S. Hispanic market has become a...more >>

Article
En Español: Your U.S. Hispanic Campaign Is Generating More Sales Than You Think   1 Jun, 2013
By: Alex Agurcia

Most marketers who are measuring the effectiveness of their U.S. Hispanic DR campaigns grossly...more >>

Article
En Espanol: Are You Shaping Your Online Strategy to Include Hispanics?    1 Sep, 2012
By: Alex Agurcia

There are more than 33 million U.S. Hispanics online. With the proliferation of sales in...more >>

Article
En Español: Retailers Clamor for a Growing Critical Mass   1 May, 2012
By: Alex Agurcia

Hispanics have larger and younger families with a greater amount of their disposable income being...more >>

Article
En Espanol: Understanding Hispanic Buying Behavior and How It Drives Sales   1 Feb, 2012
By: Alex Agurcia

Hispanics will make up more than 50 percent of U.S. population growth from 2009 to 2015. They are...more >>

Article
En Espanol: How to Use Hispanic Direct Response to Achieve a Lift in Retail   1 Dec, 2011
By: Alex Agurcia

Marketers are facing increasing pressure to see positive results and calculated ROIs for every...more >>

Article
En Español: Managing Your Hispanic Call Center Investment   1 Sep, 2011
By: Alex Agurcia

To successfully introduce a campaign into the U.S. Hispanic market and garner sales, many elements...more >>

Article
En Español: 5 Keys to Choosing the Right U.S. Hispanic Partner   1 Apr, 2011
By: Alex Agurcia

As recent Census data has shown that U.S. Hispanic population growth rates are higher than...more >>

Article
En Español: Top 6 Tips for Hispanic Media Buying   1 Jan, 2011
By: Alex Agurcia

The U.S. Hispanic population is booming, and multiple sources confirm that concurrent U.S. Hispanic...more >>




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals