Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

Response Advisory Board

The Response Advisory Board (RAB) was established to provide the magazine with input from industry experts to help shape the broad editorial content of the magazine, Response Expo and the DRMA. The RAB helps provide the Response team with direction from leaders who deal with the topics we cover every day.

Beginning with the 2015-16 service year, the following are the updated guidelines, opportunities and service groups for the Response Advisory Board.

  • All RAB members’ companies must be members in good standing of the Direct Response Marketing Alliance (DRMA)
  • The RAB will have no fewer than 12 and no more than 20 members at any time
  • Non-emeritus RAB member terms are annual and reviewed every 12 months, with the maximum term for non-emeritus members being three years
  • Each annual term begins October 1 and expires September 30
  • RAB members are appointed and/or relieved of duty at the discretion of the leadership of Response Magazine
  • Key opportunities for RAB members include:
    • Membership in the nominating committees for: DRMA Marketer of the Year; DRMA Member of
    • the Year; and DR Hall of Fame
    • Exclusive inclusion as interviewee in four annual Advisors’ Forum features in Response Magazine
    • Priority interview access for other Response Magazine features at the editor-in-chief’s discretion
    • Priority access to pitch submitted column concepts in the pages of Response Magazine
    • Priority access for story ideas and concepts during creation of annual Response Magazine editorial calendar
    • Priority access to pitch educational session concepts for Response Expo, as well as to present marketer clients as possible speaker candidates
    • Priority access to fill outstanding moderator vacancies available per the staff during the creation of Response Expo’s educational sessions
  • The RAB will be broken down into eight service groups, each with its own target number of board members:
    • Emeritus (up to 2): due to years of exemplary service to the industry and Response, these members are appointed to membership until retirement
    • As Seen on TV Marketer (up to 3): legacy product marketers using DRTV marketing as the key part of their marketing mix
    • Performance-Based Brand Marketer (up to 3): product/service marketers using direct, digital and data-driven marketing as all or part of their marketing mix
    • Network (up to 3): television network representatives, whether employed by a single network group or serving as a rep firm for multiple networks
    • Agency (up to 3): full-service or media agency executives providing direct, digital and data driven services to marketers
    • Service Provider (up to 3): additional vendors providing direct, digital and data-driven services to marketers
    • Legal/Regulatory (up to 2): DR industry attorneys; members of regulatory agencies, either state or federal, who oversee DR marketing
    • Wildcard (up to 3): includes members who represent international businesses, industry educational firms, industry research firms, and other businesses that may not fit clearly into the other categories

 Doug Garnett
Doug Garnett
Atomic Direct

Linda Goldstein
Linda Goldstein
Manatt Phelps & Phillips

Maria Kennedy
Maria Kennedy
Discovery Communications

Peter Koeppel
Peter Koeppel
Koeppel Direct

Fern Lee
Fern Lee
Thor Associates

Kevin Lyons
Kevin Lyons

Opportunity TV/A&E

Eric Mason

Robert Medved
Rob Medved

Cannella Response TV

Steve Netzley - Euro RSCG Edge
Steve Netzley
Euro RSCG Edge

Greg Sarnow
Greg Sarnow
Direct Response Academy
David Savage
David Savage
Jim Speidel
Jim Speidel

Richard Stacey
Richard Stacey
Northern Response Intl. Ltd.

Bob Yallen
InterMedia Advertising


©2015 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals