The Response Advisory Board was established to provide the magazine with input from industry experts to help shape the broad editorial content of the magazine. The purpose of this is to provide the editors with direction from those who deal with the topics we cover every day and to provide a voice for the industry when the direction of the magazine seems to be running counter to the best interests of our readers. We believe that such an advisory board will help us to develop a better editorial product, which will benefit the industry as a whole.

Beginning with the 2012 service year, these are the updated service groups and guidelines for the Response Advisory Board (RAB).
•The RAB will have no fewer than 14 and no more than 21 members at any time
•RAB members are appointed and/or relieved of duty at the discretion of the leadership of Response Magazine
•One spot in each RAB service group may turn over annually, meaning there will be up to six new members of the RAB annually
•Non-emeritus RAB members will serve a term of no more than four years on the board
•The RAB will be broken down into six groups of service, each with its own target number of board members:

• Emeritus (up to 4): due to years of exemplary service to the RAB, these members are appointed to a lifetime (or until retirement) membership
• Marketer (up to 3): product marketers using DR marketing as all or part of their marketing mix
• Network (up to 3): television network representatives, whether employed by a single network or serving as a rep firm for multiple networks
• Service Provider (up to 4): vendors providing DR services to marketers
• Legal/Regulatory (up to 3): DR industry attorneys; members of regulatory agencies, either state or federal, who oversee DR marketing
• Wildcard (up to 4): includes members who represent international DR businesses, industry educational firms, industry research firms, and other businesses that may not fit clearly into the other categories

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Doug Garnett Atomic Direct	Linda Goldstein Manatt Phelps & Phillips	Tim Hawthorne Hawthorne Direct Inc.
Steve Heroux Hampton Direct	Maria Kennedy Discovery Communications	Peter Koeppel Koeppel Direct
Denise Kovac Full Service Marketing/ Baby Genius	Fern Lee Thor Associates	Kevin Lyons Opportunity TV/A&E
Michael Medico E & M Advertising	Rob Medved Cannella Response TV	Steve Netzley Euro RSCG Edge
Digby Orsmond ARM Direct	Greg Sarnow Direct Response Academy	David Savage Cmedia
Jim Speidel West	Richard Stacey Northern Response Intl. Ltd.	Johann Verheem Fitness IQ